---
title: BSI Advisory Board member quoted in new brand safety ebook
description: Advisory Board member, Joshua Lowcock, quoted in GumGum's new brand safety ebook.
---

[Brand Safety Institute Blog ](https://www.brandsafetyinstitute.com/blog)

# [BSI Advisory Board member quoted in new brand safety ebook](https://www.brandsafetyinstitute.com/blog/advisory-board-member-joshua-lowcock-quoted-ebook)

 Written by [Jeremy Spitzberg](https://www.brandsafetyinstitute.com/blog/author/jeremy-spitzberg) | Jul 19, 2019 9:03:20 PM

> Is your fight for brand safety going too far and preventing your campaigns from reaching their full potential?

> If you’re like many digital marketers, defensive tactics like blacklists, whitelists and keyword blocking might actually be suppressing your chance of reaching new audiences. That’s what top digital executives are saying in a new ebook from GumGum, [“Moving Brands Beyond the Block List.”](http://bit.ly/2Xfe4Yc) A range of leaders weigh in on current brand safety challenges and the future of the industry.

Brand Safety Institute [Advisory Board member, Joshua Lowcock](https://www.brandsafetyinstitute.com/advisory-board), was quoted in the ebook, and he was pull-quoted in the GumGum sponsored announcement in [AdWeek](https://www.adweek.com/sponsored/top-digital-execs-chime-in-on-what-the-future-of-brand-safety-looks-like).

> • Joshua Lowcock, global brand safety officer, UM: “We manage a media circus and we get selective amnesia afterward. We’ve only got so much leverage and power to go back to a client and say, ‘Don’t advertise on the platform where you know there is an audience’.”

[View full post](https://www.brandsafetyinstitute.com/blog/advisory-board-member-joshua-lowcock-quoted-ebook)

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