---
title: BSI Co-Founder, Neal Thurman, Discusses Twitter Resignations in Wall Street Journal
description: Neal Thurman, BSI co-founder, was quoted in the Wall Street Journal in regards to the resignations from Twitter's Trust and Safety team.
---

[Brand Safety Institute Blog ](https://www.brandsafetyinstitute.com/blog)

# [BSI Co-Founder, Neal Thurman, Discusses Twitter Resignations in Wall Street Journal](https://www.brandsafetyinstitute.com/blog/neal-thurman-twitter-resignations-wall-street-journal)

 Written by [Brand Safety Institute](https://www.brandsafetyinstitute.com/blog/author/brand-safety-institute) | Jun 6, 2023 4:46:15 PM

Unsurprisingly, the latest resignations from Twitter's Trust and Safety team led to a spate of articles over the weekend. Our CMO, Louis Jones, was quoted in CNBC's "Elon Musk and Twitter face growing brand-safety concerns after execs depart".

The Wall Street Journal reached out to our co-founder, Neal Thurman. Their June 2, 2023 article, "[Twitter Safety Executives Exit as Concerns About Policing Content Grow](https://www.wsj.com/articles/twitter-loses-second-safety-executive-within-days-1954a51e)", quoted Thurman discussing Twitter's former head of brand safety and ad quality. AJ Brown.

> Neal Thurman, co-founder of ad-industry trade group the Brand Safety Institute, said the departures would give advertisers more concern about Twitter’s commitment to brand safety. “AJ is respected in the industry. I have a very high bar for what it would take to replace his contribution,” said Thurman.

In the interest of full-disclosure, Brown has been involved with BSI, earning his [Brand Safety Officer certification](https://www.brandsafetyinstitute.com/certification) and sitting for [an interview with Louis Jones](https://www.brandsafetyinstitute.com/videos/role-bso-aj-brown).

You can read more of Thurman's thoughts, and see all of the Brand Safety Institute's coverage of the marketing situation at Twitter in our special MarketPulse section, [Twitter and Brand Safety](https://www.brandsafetyinstitute.com/resources/topics/twitter-brand-safety). Most recently, Thurman has written about [Musk's session with advertisers at MMA Global's POSSIBLE conference](https://www.brandsafetyinstitute.com/blog/twitter-elon-musk-possible), and what Linda Yaccarino's appointment as Twitter CEO might mean for advertisers.

[View full post](https://www.brandsafetyinstitute.com/blog/neal-thurman-twitter-resignations-wall-street-journal)

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