---
title: The Fight Continues, Part 2
description: Google's  2021 Ads Safety Report listed the removal of more than 3.4 billions ads in 2021 and  the tripling of ad suspensions it made in 2020.
---

[Brand Safety Institute Blog ](https://www.brandsafetyinstitute.com/blog)

# [The Fight Continues, Part 2](https://www.brandsafetyinstitute.com/blog/the-fight-continues-part-2)

 Written by [Brand Safety Institute](https://www.brandsafetyinstitute.com/blog/author/brand-safety-institute) | May 5, 2022 3:35:00 PM

Another annual report, another clear case made for the importance of everyone in the digital advertising ecosystem being prepared to fight for that system’s security.

Google just released its [2021 Ads Safety Report](https://services.google.com/fh/files/blogs/google_ads_safety_report_2021.pdf) and presented some staggering numbers:

- 3.4 billion ads blocked
- 5.7 billion ads restricted
- 1.7 billion pages taken action against

 Google’s report follows a [2021 report](https://www.brandsafetyinstitute.com/blog/the-fight-continues-microsoft-removed-3-billion-ads-in-2021) with similar numbers from Microsoft.

Leading the way among the bad ads blocked by Google for violating policies were those 652.1 million that abused the ad network. Another 286.8 million were blocked or removed for having adult content and 136.9 million for infringing on trademarks.

Trademark issues led to 1.4 billion ads being restricted on Google in 2021, and 1.27 billion pages had action taken against them due to sexual content.

Google’s [release](https://blog.google/products/ads-commerce/ads-safety-report-2021/) announcing the 2021 report pointed out that the company “tripled the number of account-level suspensions for advertisers” between 2020 and 2021, the result of company efforts including “verifying advertisers’ identities and identifying coordinated activity between accounts.”

These kinds of efforts — and more — are required in 2022 and going forward if advertisers, agencies, brands, platforms, publishers, and everyone else involved in the legitimate world of digital advertising hope to keep the ecosystem safe and profitable. The [Brand Safety Institute](https://www.brandsafetyinstitute.com/) (BSI) has useful resources including [checklists](https://www.brandsafetyinstitute.com/resources/brand-safety-checklist) and [tools](https://www.brandsafetyinstitute.com/resources/tools) you can use in your battle against the bad actors, and [Brand Safe Workforce](https://www.brandsafetyinstitute.com/certification/brand-safe-workforce) and [Brand Safety Officer](https://www.brandsafetyinstitute.com/certification) certifications to give you the information you need in the ongoing fight for your brand's protection.

[View full post](https://www.brandsafetyinstitute.com/blog/the-fight-continues-part-2)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Brand Safety Institute"
  },
  "dateModified" : "2022-05-06T07:53:47.206Z",
  "datePublished" : "2022-05-05T15:35:00Z",
  "headline" : "The Fight Continues, Part 2",
  "image" : {
    "@type" : "ImageObject",
    "height" : 720,
    "url" : "https://4962377.fs1.hubspotusercontent-na1.net/hubfs/4962377/Digital%20Marketing.jpg",
    "width" : 1000
  },
  "mainEntityOfPage" : "https://www.brandsafetyinstitute.com/blog/the-fight-continues-part-2",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Brand Safety Institute Blog"
  }
}
```