Developed with Adfidence, the free course helps advertisers cut through complexity and provides actionable guardrails for aligning strategy, performance, and brand safety.
The brand safety conversation continues to evolve, moving from simple risk avoidance to a wider dialogue about suitability, responsibility, and business impact. This issue revisits our conversation with Phil Cowdell and Louis Jones, and pairs it with perspectives on global media restrictions, AI’s uncertain economic future, and the continuing challenges of youth safety online.
Campaign Setup Governance Bootcamp
Digital campaigns succeed or fail long before the first impression is served. With dozens of settings to manage across every platform — and millions of dollars on the line — small missteps in setup can quickly snowball into wasted spend, performance shortfalls, and brand suitability risk.
We’ve partnered with Adfidence to create a concise, practical module on campaign setup governance. Featuring insights from industry veteran Jerry Daykin, the training shows how advertisers can align setup with strategy, reduce costly errors, and safeguard outcomes across platforms and markets. If your team touches campaign execution, this is a must-watch.
In Case You Missed It: Safe, Suitable, or Unsuitable?
BSI’s Louis Jones sat down with Channel Factory’s Phil Cowdell to unpack how a more contemporary approach to brand safety can help advertisers navigate a recently confusing landscape. Their discussion spans the shift from blanket avoidance to performance-driven suitability, six levers brands can use to align strategy with values, and why intentionality is more critical than ever in shaping the digital landscape.
Whether you are navigating AI-driven disruption, thinking about DEI, or weighing youth protection responsibilities, this three-part series offers practical insight into the future of responsible media.
When platforms clamp down during crises, what can advertisers and regulators learn? Nepal’s unrest offers a sharp case study in balancing free expression, public safety, and brand alignment. Read the full article →
AI: Next Economic Boom or Next Dot Com Bubble?
AI hype is everywhere, but is the promise outpacing reality? We explore the risks, opportunities, and brand safety implications of an industry moving at breakneck speed. Read the full article →
Online Safety for Youth: An Alarming Chasm
From algorithm-driven harms to predators seeking to exploit vulnerable users online, platforms face a steep uphill battle to protect young people. These critical human-safety issues are a foundation of brand safety efforts. Read the full article →
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Thank you for being a part of the BSI community. We look forward to bringing you more insightful stories and industry updates in the coming issues. Stay tuned, and we'll see you next month!
