---
title: Brand Safety Metrics 101
description: Brand Safety Metrics 101, and introduction to the fundamental brand safety metrics
---

[Brand Safety Institute Resource Library ](https://www.brandsafetyinstitute.com/resource-library)

# [Brand Safety Metrics 101](https://www.brandsafetyinstitute.com/resource-library/brand-safety-metrics-101)

 Written by [Christine Desrosiers](https://www.brandsafetyinstitute.com/resource-library/author/christine-desrosiers) | Feb 16, 2021 1:35:45 AM

Introduction to the fundamental concepts of viewability, invalid traffic (IVT), and malware threats, and a way to think about the challenges of data collection.

## [Brand Safety Metrics 101](https://captivateprime.adobe.com/BrandSafetyInstitute) **

[View full post](https://www.brandsafetyinstitute.com/resource-library/brand-safety-metrics-101)

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