---
title: Identifying, Preventing, and Addressing Adjacency Issues
description: Discussion of best practices for brands, ad tech, and publishers around problems caused by undesirable ad adjacencies.
---

[Brand Safety Institute Resource Library ](https://www.brandsafetyinstitute.com/resource-library)

# [Identifying, Preventing, and Addressing Adjacency Issues](https://www.brandsafetyinstitute.com/resource-library/indentifying-preventing-addressing-adjacency-issues)

 Written by [Christine Desrosiers](https://www.brandsafetyinstitute.com/resource-library/author/christine-desrosiers) | Feb 16, 2021 2:04:44 AM

Discussion of best practices for brands, ad tech, and publishers around problems caused by undesirable ad adjacencies.

## [Identifying, Preventing, and Addressing Adjacency Issues](https://captivateprime.adobe.com/BrandSafetyInstitute) **

Resources indicated by a lock icon (*)* are only available to BSI members and certified Brand Safety Officers. To access them:

1. Click on the link below to go the BSI Learning Management system.
2. Log in using your AdobeId.
3. Look for the "Job Aids" module on your learning dashboard.

[View full post](https://www.brandsafetyinstitute.com/resource-library/indentifying-preventing-addressing-adjacency-issues)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Christine Desrosiers"
  },
  "dateModified" : "2021-03-05T00:42:26.468Z",
  "datePublished" : "2021-02-16T02:04:44Z",
  "headline" : "Identifying, Preventing, and Addressing Adjacency Issues",
  "image" : {
    "@type" : "ImageObject",
    "height" : 500,
    "url" : "https://f.hubspotusercontent20.net/hubfs/4962377/BSI/Images/curriculum/adjacency.png",
    "width" : 675
  },
  "mainEntityOfPage" : "https://www.brandsafetyinstitute.com/resource-library/indentifying-preventing-addressing-adjacency-issues",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Resource Library"
  }
}
```