Welcome to the BSI Newsletter!

A lot is happening at BSI. In this month’s newsletter, we wanted to zoom out to share what we’ve been up to over the last few months, and what we have coming up. Whether you've been following closely or this is your first read in a while, here's where things stand.

Thought Leadership

Defend & Deliver Podcast

We launched a podcast! Defend & Deliver is about the forces shaping brand safety, media, and the broader advertising and content ecosystem.
Our first episode features Jeffrey Cole, Director of the Center for the Digital Future at USC Annenberg. Jeffrey has spent over 30 years studying how technology disrupts industries, and this conversation explores how AI is poised to reshape everything the way the internet did.

👉 Watch or subscribe on YouTube

Brand Safety in 2026

Dave Byrne, founder of TrustRaise with prior leadership roles spanning brand safety and platform integrity at IPG, Spotify, TikTok, and Google, hosts a biweekly blog series on our website and continues to be some of our most insightful blog content yet, with his latest post covering the new realities of brand safety heading into 2026.
👉 Read the latest from Dave

Tools

Publisher Quality Utility

Launched last year, BSI’s Publisher Quality Utility now includes over 1,100 enrolled domains representing more than 90 publisher companies. We continue to expand the program by incorporating additional solution providers and broadening the set of media responsibility criteria and quality signals.
👉 Learn how we can help your publication

Resources

Marketer's Guides

In January, we released a brand new Marketer's Guide to the Open Web, the companion piece to our previous Marketer's Guide to Platforms. The guide shares insights and best practices from experts on navigating programmatic transparency, inventory quality, and responsible investment.
👉 Download the Open Web guide

White Papers

We published From Values to Value: The Business Case for Responsible Media with Meta in November, putting data behind what the industry has been saying: responsible media drives business outcomes, not just brand protection.
👉 Read the white paper

What's Ahead

A Marketer's Guide to CTV is on the roadmap for later this year. The BSO Directory launches soon. And more podcast episodes are coming.

If something here is useful, share it with your team. Subscribe to the pod. Hit reply and tell us what you want to see next.

More soon,

The BSI Team

Learn More About BSI 

Contact | About | Linkedin | Twitter | YouTube