BSI White Paper Outlines Opportunities & Challenges for New Year; Organization Releases Final Six Modules for BSI Curriculum
Tragedy of the Commons
by Jeremy Spitzberg on Oct 21, 2019 9:50:28 PM
What is the moral responsibility of the Brand Safety Officer?
Fake news; real profits
by Mike Zaneis on Oct 3, 2019 1:52:02 PM
The digital advertising industry is funding disinformation - "fake news" - online, and putting brands' reputations at risk.
CHEQ checks in on the block list backlash
by Jeremy Spitzberg on Sep 24, 2019 7:59:16 PM
Sleeping Giants isn't your Brand Safety Officer
by Jeremy Spitzberg on Sep 6, 2019 9:29:49 AM
By the time they're involved, it's too late.
Let's get specific
by Jeremy Spitzberg on Sep 4, 2019 4:18:29 PM
The keyword blocking debate has heated-up, but has been short on specifics. Until now.
"Your ad here" - whether you know it or not
by Jeremy Spitzberg on Aug 19, 2019 3:28:28 PM
Advertisers are funding online disinformation, and they don't even know it.
Do you trust me?
by Jeremy Spitzberg on Aug 15, 2019 6:32:01 PM
We're at a point where our society doesn't trust any source of information. While advertisers are looking for new ways to...
Advertisers are abandoning news, but should they?
by Jeremy Spitzberg on Aug 15, 2019 2:39:22 PM
Today, The Wall Street Journal ran an article detailing how brands are abandoning "hard news" publishers in an effort to...
Survey Finds Brand Safety Crisis Can Prompt Consumer Backlash Against Brand
by Brand Safety Institute on Aug 13, 2019 8:00:00 AM