Recent research from the Molly Rose Foundation (UK) underscores just how pervasive harmful content remains on key social...
In 2025 the increasingly surreal media concept of brand safety, once an industry consensus-driven shield against...
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Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
For decades, media operated on a simple value exchange: creators offered something useful, entertaining, or informative, and...
Transparency and accountability remain critical pillars of effective brand safety monitoring. Recent findings suggest that...
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...
The conversation around brand safety has become more urgent, with advertisers increasingly concerned about where their ads...
Brand safety is a critical concern for marketers, especially as they navigate the complexities of new technologies and the...