The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
Shaping the Future of Advertising: Insights from the POSSIBLE Conference's Brand Safety Panel
by Brand Safety Institute on Apr 29, 2024 4:08:36 PM
On April 15, BSI kicked off the POSSIBLE conference in Miami with a pivotal breakfast panel that brought together industry...
IAS and TikTok Expand Measurement Capabilities for Advertisers
by Victor Z Glenn on Apr 26, 2024 9:30:00 AM
Ensuring brand safety and suitability in advertising campaigns is paramount for advertisers seeking to maintain their...
Navigating Discord's Shift: Brand Safety, Revenue Diversification, & User Concerns
by Victor Z Glenn on Apr 26, 2024 9:00:00 AM
The recent news surrounding Discord has been a rollercoaster, with various developments ranging from layoffs to privacy...
A National, Efficiency Driven News Strategy Harms a Strong Democracy
by Louis Jones on Apr 23, 2024 4:20:27 PM
The Gaming Industry - Opportunity Knocking
by Victor Z Glenn on Apr 19, 2024 9:00:00 AM
The gaming world has always been rife with excitement and speculation, especially when it comes to major events and leaking...
Balancing Brand Safety in the Shakey Gaming Space
by Victor Z Glenn on Apr 11, 2024 4:45:49 PM
Projections from eMarketer point to a marked rise in the popularity of advertising in games, forecasting a surge in games...
In-Game Ads: the Ever-Shifting Frontier
by Victor Z Glenn on Apr 5, 2024 9:00:00 AM
Evolution in gaming marches on, as in-game ads gain mainstream acceptance. Google AdMob's, official and recent, foray into...
The Gaming Landscape – Advertisers Take Notice
by Victor Z Glenn on Mar 29, 2024 2:49:12 PM
The evolution of gaming advertising is evident in its projected growth trajectory, with advertisers poised to increase spend...
Cybersecurity & Privacy Concerns Hit Gamers Hard
by Victor Z Glenn on Mar 22, 2024 8:30:00 AM
The recent hacking incidents within the Apex Legends esports community have sent shockwaves through the gaming world,...