Don’t advertise next to violence, explicit content, or hate speech. Brand safety used to be about simple avoidance. In 2025...
Social Media Restrictions and Lessons Learned from Nepal’s Unrest
by Victor Mills on Sep 16, 2025 12:35:11 PM
When the Nepalese government abruptly blocked most major social media platforms in September 2025, the world witnessed a...
AI - The Next Economic Boom or the Next Tech Bubble?
by Victor Mills on Sep 1, 2025 1:29:46 PM
For advertisers and ad-tech leaders, the rapid ascent of artificial intelligence has opened a new frontier of promise - and...
Online Safety for Youth: A Chasm of Alarming Proportions
by Victor Mills on Aug 20, 2025 6:10:18 PM
Recent research from the Molly Rose Foundation (UK) underscores just how pervasive harmful content remains on key social...
Rethinking Brand Safety in the Age of AI
by Victor Mills on Aug 11, 2025 9:00:00 AM
For much of its history, brand safety has been treated like a moat, a protective layer keeping bad content and bad optics at...
Brand Safety or Suitability in the Age of AI?
by Victor Mills on Jul 28, 2025 12:48:52 PM
Brand safety isn’t what it used to be. Not hyperbole, but a diagnosis after which chaos ensues, making it hard to nail down...
Brand Safety and the Fight for Effectiveness
by Victor Mills on Jul 21, 2025 9:00:00 AM
There is a new fault line in advertising - it’s brand safety - and it has become one of the most politically charged issues...
Brand Safety in an Age of Constrained Optionality
by Victor Mills on Jul 11, 2025 10:46:32 AM
In 2025 the increasingly surreal media concept of brand safety, once an industry consensus-driven shield against...
Brand Safety is Now a Double-Edged Sword
by Victor Mills on Jul 3, 2025 1:46:56 PM
The recent FTC-imposed restrictions on Omnicom’s $13.5 billion merger with IPG signal how complicated the brand safety...
Cannes 2025: AI, Authenticity, and the ROI of Responsibility
by AJ Brown on Jun 25, 2025 2:48:49 PM
Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...