Brand Safety: Incremental Levers

by Victor Mills on Dec 19, 2025 8:45:00 AM

As AI capabilities continue to gain strength and steam in brand safety, publishers and platforms are looking to generate new...

The New Realities of Brand Safety in 2026

by Dave Byrne on Dec 18, 2025 10:23:53 AM

Brand safety has changed dramatically over the past year, yet it remains one of the most powerful and misunderstood levers...

The newest generation of marketing talent is redefining what influence, creativity, and performance look like. Their...

A rope bridge to a bright future

by Victor Mills on Dec 8, 2025 9:15:00 AM

The advertising industry continues to struggle with news environments being too risky for brand safety concerns, leading...

Concerns are rising this Season about both media quality and product integrity. Consumers are moving through the 2025...

Gobble Gobble - Reach not Risk

by Victor Mills on Nov 27, 2025 8:59:59 AM

The digital advertising world is a veritable feast of options, like a crowded Thanksgiving table, & advertisers have more...

The Cost of Trusted Connection

by Victor Mills on Nov 25, 2025 8:59:59 AM

For years, publishers enjoyed “discoverability” with plentiful traffic from search platforms that acted as open pipelines to...

Balancing Impact & Trust

by Victor Mills on Nov 17, 2025 1:40:10 PM

Achieving impact while maintaining trust in an ecosystem shaped by automation, creators, and constant updates has become a...

The conversation around brand safety is no longer confined to adjacency or keyword blocking. As 2026 approaches, it is...

This Collaboration reinforces shared commitment to brand and people safety across the global advertising ecosystem