Brand Safety News from Around the Industry
The Brand Safety Institute has compiled the latest news from around the digital advertising institute touching on brand safety, brand suitability, AI, technology, diversity and inclusion, and other topics shaping discussion.
May 3, 2024 Integral Ad Science’s Saurabh Khattar on the importance of video and social user-generated content; along with the safety of ad placements Financial Express
IAS partners with Roblox on 3D ad measurement AdNews
May 2, 2024 Greater Transparency and Rigour is Needed to Mitigate Gen AI’s Brand Safety Threat VideoWeek
Snap Forges Brand-Creator Partnerships With CreatorIQ Integration MediaPost
Apr 24, 2024 MRC Releases Invalid Traffic Update, Includes Property-Level Reporting MediaPost
Apr 23, 2024 Navigating the Future of Publishing Comscore
Apr 20, 2024 Hyundai halts advertising on X amidst brand safety concerns Adgully
Apr 19, 2024 Bank Brand Safety on Social Media EMARKETER
Apr 18, 2024 How to boost ad performance: hear from Heineken, Mindshare, Haleon and more Campaign
Crafting Brand Safety, Vertical TV Ads, Hulu Content on Disney+ EMARKETER
Integral Ad Science expands safety measurement tool to review content alongside ads and report on misinformation Adobo Magazine
Apr 17, 2024 TikTok and Zefr expand brand safety and suitability measures for global advertisers Marketing Interactive
Apr 5, 2024 Row over MFA label for publishers hits boiling point The Media Leader
Apr 4, 2024 Protecting Your Brand Against Fake News Is More Important Now Than Ever North Forty News
Empowering Brand Safety and Suitability: DoubleVerify's Innovative AdTech Approach CXOToday
Apr 2, 2024 The rise of virtual influencers: are they here to stay? Sprout Social
Mar 27, 2024 Balancing Brand Safety With AI's Benefits MediaPost
How marketers are investing in games: IAB PlayFronts MarTech
Mar 19, 2024 Helping children navigate online misinformation in the age of generative AI IAB UK
Governance, safety, and risk around Gen AI are challenges for marketers: Visa CMO Campaign Asia
Unlocking Contextual Targeting Opportunities on CTV Streaming Media
Mar 18, 2024 Safety In Numbers - Or Cross Your Fingers And 'Hope For The Best' MediaPost
Mar 17, 2024 Is It Time To Revisit The Power Of News Publishing For Advertisers? B&T
Mar 13, 2024 How bad is the ‘Made for Advertising’ problem? WARC
DoubleVerify Expands OTT Measurement Solutions In Collaboration With NBCUniversal Benzinga
Mar 11, 2024 Inside The Secret Meetings To Define MFA AdExchanger
Mar 7, 2024 Media agencies move beyond buzz: Practical AI takes center stage at Media Buying Summit Digiday
Mar 6, 2024 Yes, TV Is Still the Place to Be for Today’s Advertisers Adweek
70% brands exposed to brand safety risk at least once: EY report Pitch
Running YouTube Campaigns: Agency Priorities, Client Goals Marketing Profs
Mar 5, 2024 PubMatic and Internews partner to drive responsible advertising afaqs!
Want to reach women? Put your brand safety fears aside Campaign Asia
Feb 28, 2024 Lexus leverages DoubleVerify solutions to reduce Media Waste, increase Safety and drive Site Traffic by 3.5x Mediabrief
Google Enhances Ad Transparency with Placement-Level Reporting Amidst Adpocalypse BNN
Feb 27, 2024 DoubleVerify Launches Pre-Bid ‘Made for Advertising’ (MFA) Tiered Categories for Elevated Brand Suitability Yahoo! finance
MarTech Interview with Zack Rosenberg, CEO and co-founder of Qortex MarTech
Social media is the No. 1 source of disinformation, according to US internet users Inisder Intelligence eMarketer
DoubleVerify: Marketers need to align ads with right content, platform Back End News
Feb 26, 2024 Ad Fontes Media To Start Funneling Its News Bias Ratings Into The Trade Desk’s Ad Platform Insider Radio
Feb 22, 2024 Eight Steps to Ensure Brand Safety With Influencer Marketing MarketingProfs
Feb 13, 2024 Zefr Elevates Brand Safety with Promotion of Jon Morra to Chief AI Officer and Launches Cutting-Edge AI Advancements Zefr
DoubleVerify Says Classifying MFA Means Considering Shades Of Gray AdExchanger
Feb 7, 2024 Never heard of Adfidence? You might soon if you have brand safety concerns Digiday
Feb 5, 2024 8 Mid-Market Brand Tips To Outsmart The Competition MediaPost
Feb 4, 2024 Super Bowl Advertisers Shun X in Favor of TikTok and Reddit, Reflecting Shift in Marketing Strategies TechStory
Feb 1, 2024 It’s the end of the beginning. Stop mourning the cookie and get building The Drum
Jan 29, 2024 Social media isn’t (just) an advertising channel The Media Leader
Jan 26, 2024 Why we need to shift conversations from brand safety to suitability Marketing-Interactive
Jan 19, 2024 Study: 49% of marketers expect to increase ad spend on podcasts Marketing-Interactive