TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
A Massive Opportunity in Gaming – Advertisers are Missing the Boat
by Victor Mills on Jan 9, 2025 2:24:19 PM
Gaming had a market value of $185 billion in 2022—eclipsing the combined revenues of the music and film industries. It is a...
Brand Safety in Gaming: Challenges and Opportunities
by Victor Mills on Dec 2, 2024 2:23:14 PM
Bridging the Brand Safety Youth Chasm in Gaming
by Victor Mills on Oct 25, 2024 7:30:00 AM
Generation Z increasingly gravitates toward deep/immersive digital experiences. Gaming platforms have emerged as a key...
The Creator Gap and Driving ROI
by Victor Mills on Sep 27, 2024 8:00:00 AM
With different age groups favoring various platforms and content styles, brands are often stuck trying to make a “soup” of...
Beyond Niche: Brand Safety in the Gaming Space
by Victor Mills on Aug 15, 2024 8:30:00 AM
There are roughly 3.3 billion gamers worldwide. This staggering figure sees everything from the intense battles of Call of...
Navigating Customization Trends in the Evolving Gaming Landscape
by Victor Mills on Jun 21, 2024 9:00:00 AM
According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...
Gaming is Growing Fast - Brand Safety Needs to Keep Pace
by Victor Mills on Jun 10, 2024 11:54:06 AM
The gaming industry has established itself as a cornerstone of modern advertising, representing a significant and...
Navigating the New Now: Brand Safety in Gaming
by Victor Mills on May 31, 2024 9:00:00 AM
Navigating Discord's Shift: Brand Safety, Revenue Diversification, & User Concerns
by Victor Mills on Apr 26, 2024 9:00:00 AM
The recent news surrounding Discord has been a rollercoaster, with various developments ranging from layoffs to privacy...