When the Nepalese government abruptly blocked most major social media platforms in September 2025, the world witnessed a...
Brand Safety in an Age of Constrained Optionality
by Victor Mills on Jul 11, 2025 10:46:32 AM
In 2025 the increasingly surreal media concept of brand safety, once an industry consensus-driven shield against...
Cannes 2025: AI, Authenticity, and the ROI of Responsibility
by AJ Brown on Jun 25, 2025 2:48:49 PM
Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
2025 & Beyond – The Shifting Impact of AI, Creators, and Community Notes
by Victor Mills on Jun 24, 2025 6:07:57 PM
The brand safety conversation in 2025 isn’t about facts or integrity, it’s about how quickly the ground beneath it is...
Building Smarter Standards for a Complex Media Landscape
by Victor Mills on May 23, 2025 1:53:01 PM
As new formats, social platforms, and programmatic ecosystems emerge - the conversation around brand safety continues to...
Balancing AI Innovation with Brand Safety in Marketing
by Victor Mills on Nov 22, 2024 3:02:07 PM
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Responsibly Fostering Regulation in Gaming and Live-Streaming
by Victor Mills on Aug 25, 2023 9:00:00 AM
The explosive growth of gaming and live-streaming platforms is capturing the attention of millions, outshining even social...
BSI at SXSW 2022
by Victor Mills on Mar 30, 2022 11:38:39 AM