This Collaboration reinforces shared commitment to brand and people safety across the global advertising ecosystem
New York & London XX October – Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, today announced a strategic partnership with the Brand Safety Institute (BSI), the US based community of practice dedicated to advancing brand and people safety across the advertising industry. The partnership supports Mantis’s continued expansion into the US market and further aligns both organisations in their mission to promote safer, more transparent and responsible digital advertising environments.
As part of the partnership, publishers will be able to visit the BSI website to request a free Brand Safety Benchmark Snapshot, a quick report that evaluates how their URLs are perceived by blocklists and additional safety measures. From there, publishers can also access more comprehensive reporting, enabling them to better understand and improve their brand safety practices.
The BSI's mission is to continuously drive a healthy and sustainable advertising ecosystem by raising awareness of brand and people safe practices through thought leadership, community, education, and certification. By teaming up with BSI, Mantis will help drive greater clarity, consistency and accountability around how publishers’ environments are assessed by buy-side blocklists and safety tools.
“Partnering with the Brand Safety Institute is a natural extension of our mission to promote a more responsible and transparent digital marketplace,” said Fiona Salmon, Managing Director at Mantis. “Together, we’re helping US publishers better understand how they are evaluated, while supporting advertisers in accessing safer, more suitable environments at scale.”
“This collaboration is anchored in shared values, with both Mantis and the Brand Safety Institute advocating for a healthier, more sustainable advertising ecosystem, one that protects audiences, empowers publishers, and gives advertisers confidence in the environments where their messages appear,” commented Neal Thurman, CEO and Co-founder, at BSI. “The new Brand Safety Benchmark Snapshot feature on our Publisher Quality Utility will be an essential tool for publishers to access convenient and quick reporting, with actionable information to help bring their inventory to the right audiences.”
About Brand Safety Institute
The Brand Safety Institute (BSI) was founded to professionalize and advance the executive capacity needed at every company to protect their brands through research, accreditation, networking, and education. By accrediting Brand Safety Officers and providing them with relevant information, expertise, and connections, the Brand Safety Institute helps foster a community of leaders prepared to safeguard their own brands, those of partners, and the broader digital advertising supply chain. For more information on BSI, please visit www.brandsafetyinstitute.com.
Publishers may apply to receive Publisher Compliance Index (PCI) scores, MFA ratings, and more related to domains they own. Click here to register. BSI also welcomes inquiries from other brand safety data providers who may want to add to the utility. Interested parties can contact BSI at publisher_quality@brandsafetyinstitute.com.
About Mantis
Mantis is a leading brand safety and contextual advertising solutions provider for publishers and advertisers. Launched by Reach in 2019, the Mantis suite of solutions create an efficient, more transparent advertising ecosystem for publishers, brands, and audiences. Mantis’ suite of AI-powered tools – including Brand Safety, Contextual Targeting, Recommender, and Natural Language AI – provide market-leading solutions in today’s complex digital landscape. Built with in-depth publisher knowledge for publishers, agencies, and advertisers, Mantis is the most powerful and precise solution for creating a better advertising experience for all.