Publisher Quality Utility

What is the Publisher Quality Utility?

How do buyers of digital advertising inventory view the quality of your site(s)? The recent trend away from buying inventory on so-called Made-for-Advertising (MFA) sites has signaled the intention of digital advertising buyers to align themselves with publishers who have invested in quality content and positive user experience. The challenge for well-intentioned publishers is that there is no industry definition of what an MFA site is or more broadly what buyers mean by “quality”. In order to help publishers understand how the buyside of the industry views their properties, the Brand Safety Institute has partnered with leading providers of inventory quality data to allow publishers to see how their properties are classified by buyers.

Who can see what data via the Publisher Quality Utility?

Publishers can see data related to domains that they own and operate.

Registering is simple!

The process is simple. A company representative must use the form below to apply for access with their corporate email account. Once their relationship to the company owning the domains requested is established, you will be asked to use one of our validation methods to confirm that the company you work for owns the domains you are requesting information for.

Your Validation Options

BSI allows for multiple options for organizations to validate domain ownership. Here's an overview of each option:

• DNS Record: We will send an email with a TXT value that you need to create in your domain name's DNS zone file. Adding this TXT record won't impact your site at all. Once it's published we are able to retrieve it through a DNS lookup.
  • Create TXT record through the company whose name servers your domain uses.
  • Add TXT records at the root level of the domain.
• HTML Validation: We will send an email with a meta tag to add to your site's HTML header. This tag will include a unique identifier that we will use for validation. This meta tag will use standard conventions and won't impact your site at all.
• Third Party Validation: We will work with our contact(s) at the select third parties to confirm your association with your submitted domains and/or URLs.