Respondents Say Most "Controversial" News Content Appropriate for Ads; 83% More Aware of Brand Safety Issues Than Year Ago
A Brand Safety Conversation, part two
by Brand Safety Institute on Nov 16, 2020 7:45:00 AM
Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help...
A Brand Safety Conversation, part one
by Brand Safety Institute on Nov 9, 2020 9:44:34 AM
Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help...
BSI Names Louis Jones as Incoming Brand Safety Officer in Residence
by Brand Safety Institute on Oct 14, 2020 8:47:58 AM
Former 4A's/Maxas/Havas Exec Brings Brand-Centric Focus and Deep Practical Experience to Role Advising Other BSOs ...
Brand Safety Officer in Residence Mailbag: Managing Political Advertising
by Christine Desrosiers on Sep 30, 2020 9:19:29 AM
As the 2020 election nears and political campaign spending peaks at the expected record-breaking levels - projected by...
Brand Safety Officer in Residence Mailbag: Political Advertising
by Christine Desrosiers on Sep 16, 2020 12:11:28 PM
With the 2020 election rapidly approaching, the volume of political advertising in digital will increase exponentially in...
Local News Advertising Inclusion List: Impact and Improvement
by Scott Cunningham on Aug 12, 2020 7:44:51 AM
In March 2020, the marketing industry and national publications began reporting on substantial blocking of content...
The Role of the Brand Safety Officer
by Brand Safety Institute on Jul 9, 2020 8:25:13 PM
The 614 Group’s virtual Brand Safety Summit on June 16th, took up an issue very close to our hearts: The Role of the...
Brands, Safety, and Responsibility
by Brand Safety Institute on Jun 26, 2020 6:30:06 PM
Yesterday, IPG Mediabrands released their "10 Media Responsibility Principles (MRP) as part of a larger effort to balance...
Brand Safety Officer Unboxing
by Jeremy Spitzberg on Jun 17, 2020 6:37:08 PM
The members of our Inaugural Class of Brand Safety Officers received a special thank you from us. In addition to being...