With the 2020 election rapidly approaching, the volume of political advertising in digital will increase exponentially in...

In March 2020, the marketing industry and national publications began reporting on substantial blocking of content...

The 614 Group’s virtual Brand Safety Summit on June 16th, took up an issue very close to our hearts: The Role of the...

Yesterday, IPG Mediabrands released their "10 Media Responsibility Principles (MRP) as part of a larger effort to balance...

Brand Safety Officer Unboxing

by Jeremy Spitzberg on Jun 17, 2020 6:37:08 PM

The members of our Inaugural Class of Brand Safety Officers received a special thank you from us.  In addition to being...

News is brand safe

by Brand Safety Institute on Jun 3, 2020 5:02:26 PM

Two months ago, BSI, the Local Media Consortium, and consultant and BSI Advisory Board member, Scott Cunningham, released...

Inaugural Class Includes Execs from Largest Agency Holding Companies, Global 500 Brands, Major Technology Platforms

Former BabyCenter Exec Brings Broad Operational Experience in Helping Ad Industry Understand & Address Brand Safety...

COVID-19 is going to be an inflection point in an unimaginable number of ways. Countless individual lives will be...

Two new studies show how fragile consumer trust in brands actually is, only highlighting the need for a brand safe...