As the gaming revolution presses on, an unforeseen legal battleground has materialized, raising pressing questions about the...
Creators Are Ditching Sponsors And Building Their Own Brands - Here’s Why
by Elijah Pysyk on Dec 6, 2023 1:40:57 PM
More and more creators are starting their own businesses supporting their personal brands, such as lifestyle creator Ashley...
Breaking Barriers: Navigating Diversity in the Gaming World
by Victor Z Glenn on Dec 1, 2023 8:00:00 AM
The gaming industry, with its ever-expanding reach, is at the forefront of cultural shifts, influencing how individuals...
Partnerships and Reach in Digital Advertising for Gaming
by Victor Z Glenn on Nov 27, 2023 1:00:00 PM
The gaming industry, with its staggering $406 billion valuation, has emerged as a dynamic frontier for advertisers seeking...
BSI CEO Neal Thurman in the press on X, Adjacency, and Risk Profiles
by Brand Safety Institute on Nov 22, 2023 4:00:34 PM
The Drum has a new article on Elon Musk's suit against Media Matters for the watchdog's claims that "X sometimes run...
Navigating the Complex Terrain of Brand Safety in the Booming Gaming Industry
by Victor Z Glenn on Nov 17, 2023 9:00:00 AM
The gaming industry is undergoing unprecedented growth, with Canada emerging as a significant player, boasting a 35% surge...
Brand Safety in the Expansive World of Gaming: Challenges and Opportunities
by Victor Z Glenn on Nov 10, 2023 9:30:00 AM
The gaming world is a diverse and multifaceted environment. As exemplified by the collaboration between FaZe Clan and...
Battling Scalper Bots and the Intersect of AI and Brand Safety in Digital Advertising
by Victor Z Glenn on Nov 10, 2023 8:30:00 AM
The deployment of Artificial Intelligence (AI) has heralded a new era of efficiency and precision. Yet, with great...
New Approaches to AI in Brand Safety from BSI and Unitary
by Brand Safety Institute on Nov 1, 2023 3:05:23 PM
At BSI, we always seek to amplify new technologies and solutions that keep people and brands safe online. In that spirit, we...
Navigating Brand Safety and Transparency in the World of Kids' Advertising
by Victor Z Glenn on Oct 27, 2023 4:00:00 PM
Roblox, a popular platform for children's gaming and entertainment, recently made a significant decision that impacts...