Fake news; real profits

by Mike Zaneis on Oct 3, 2019 1:52:02 PM

The digital advertising industry is funding disinformation - "fake news" - online, and putting brands' reputations at...

A new study from CHEQ looks at the impact of block lists on one day of publishing and finds that brands are not being...

Facebook: It Takes a Village

by Jeremy Spitzberg on Sep 19, 2019 4:34:16 PM

In two recent interviews, Facebook executives discuss their company's plans to ensure brand safety on its platform, as...

By the time they're involved, it's too late.

Let's get specific

by Jeremy Spitzberg on Sep 4, 2019 4:18:29 PM

The keyword blocking debate has heated-up, but has been short on specifics. Until now.

Congratulations to the International Association of Privacy Professionals on issuing its 25,000th certification.

Advertisers are funding online disinformation, and they don't even know it.

Do you trust me?

by Jeremy Spitzberg on Aug 15, 2019 6:32:01 PM

We're at a point where our society doesn't trust any source of information. While advertisers are looking for new ways to...

Today, The Wall Street Journal ran an article detailing how brands are abandoning "hard news" publishers in an effort to...

More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous...