The gaming industry, often perceived as a male-dominated space, is witnessing a paradigm shift fueled by the voices and...
Rethinking Brand Safety: Why Women Matter in Advertising
by Victor Z Glenn on Mar 8, 2024 9:00:00 AM
Marketers face a daunting challenge, how to engage female audiences in a brand-safe environment amidst a chaotic news cycle...
AI shakes up the Gaming Industry – A Bold New World Ahead
by Victor Z Glenn on Mar 8, 2024 8:30:00 AM
In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...
Navigating Opportunity in the Esports Universe
by Victor Z Glenn on Mar 1, 2024 8:30:00 AM
Esports, and the larger gaming universe are trying to understand and shift strategies as gaming and esports participation...
Gaming Faces a Future Triple Threat Amidst Industry Shifts
by Victor Z Glenn on Feb 26, 2024 7:30:00 AM
Shifting Landscape: Consumers are bristling at the suggestion of subscription models in gaming. Microsoft is waiving the...
Creativity is the Fallout in the Wake of Music Licensing Woes on Platforms
by Victor Z Glenn on Feb 16, 2024 8:00:00 AM
Subscription Models in Gaming - A Paradigm Shift of Possibility
by Victor Z Glenn on Feb 2, 2024 8:00:00 AM
With media ownership dwindling in traditional entertainment domains, subscriptions emerge as the next frontier – and gaming...
Sentiment and Civility in Podcast Advertising
by Victor Z Glenn on Jan 26, 2024 8:00:00 AM
Perceptions often shape strategies, which can lead to making counterintuitive decisions - challenging conventional...
Navigating the Post-Third-Party Cookie Era: Challenges and Opportunities for Marketers
by Steve Olenski on Jan 25, 2024 5:03:18 PM
In a move that sent ripples across the digital marketing landscape, last December, Google announced it would phase out...
Brand Responsibility like Media Responsibility is both Brand and People Safe
by Victor Z Glenn on Jan 18, 2024 8:30:00 AM
The whole point of brand safety is to make sure that your advertising channels uphold your brand promise to your consumers –...