Announcing the Defend and Deliver podcast, where industry experts discuss the evolving landscape of brand safety, technology, and consumer connections.
The discourse on AI in advertising from Cannes 2026 centered on transparency, trust, and the vital role of human creators in an increasingly synthetic landscape.
Explore the challenges and implications of agentic traffic in advertising, as AI agents reshape consumer interactions and complicate traditional verification methods.
A brand safety perspective on advertising in generative, conversational, AI platforms. What questions should marketers ask.
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As AI content becomes ubiquitous, creator authenticity and transparency become crucial differentiators. Dave Byrne surveys the landscape and offers a framework for brands to use in evaluating spend.
Advertising alongside news content can enhance brand safety and effectiveness, even during crises, challenging outdated marketing assumptions.
Dave Byrne provides a framework for brands to define their tolerance levels and make informed decisions when navigating AI-generated content's risks and benefits.
Discover how brand governance is evolving from safety measures to values alignment, with industry giants forming the S.O.S. Coalition to promote transparency and youth mental health standards.
Explore how AI tools are transforming brand safety in advertising, emphasizing the need for disciplined testing, transparency, and advanced suitability controls to mitigate risks and maximize opportunities.
Learn practical strategies to combat brand misappropriation in 2026 and protect your brand's trust, revenue, and community from modern scams.