COVID-19 is going to be an inflection point in an unimaginable number of ways. Countless individual lives will be...
Two new studies show how fragile consumer trust in brands actually is, only highlighting the need for a brand safe...
The New York Times has taken a look at the the Covid-19 pandemic as a brand safety issue. Specifically their March 10,...
Get your cards ready.
The headline was shocking - as probably intended.
YouTube’s UK boss: ‘Brand safety is no longer top of the list for...
The New York Times recently ran an article in their Opinion section about how programmatic ads from some of our largest...
IAB Europe polled industry leaders at the end of 2019 to find out how they viewed brand safety in the prior year, and...
In the weeks leading up to the Super Bowl, the only thing that gets more analysis than the teams’ respective quarterbacks...
Back in May, the 4A's, along with the Brand Safety Institute, IAB Tech Lab, and Trustworthy Accountability Group released...
White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses,...
