As AI-powered ad tech advances, platforms, providers, and brands are racing to show they can both scale their current...
Brand safety has seemingly become a sometimes loaded, and often misunderstood term. Moreover, it appears to rarely be...
As new formats, social platforms, and programmatic ecosystems emerge - the conversation around brand safety continues to...
For decades, media operated on a simple value exchange: creators offered something useful, entertaining, or informative, and...
AI was the center of much attention in 2024, but 2025 looks primed to be the year AI “evolves” from an experimental add-on...
Building on the success of BSI’s MFA Transparency Utility, new partnership gives publishers access to critical data...
Brand safety has always been a two-tiered prospect. On one side, is the assurance that you are reaching live humans, and not...
As AI becomes more embedded in advertising and marketing, risks are shifting in ways brands aren’t always prepared for. AI...
With policy shifts, recent brand safety practices come into question. The brand safety landscape isn’t just about keeping...