Brand Safety Institute Blog

by Jeremy Spitzberg on Nov 26, 2019, 9:58:26 AM

White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses,...

by Jeremy Spitzberg on Nov 26, 2019, 9:50:39 AM

Today, we live in a world surrounded by unique identification (Social Security Numbers, license plates, bank account...

by Jeremy Spitzberg on Nov 25, 2019, 8:25:03 PM

YouTube has been ground zero for brand safety. Advertising appearing alongside extremist, or other questionable content,...

by Jeremy Spitzberg on Nov 14, 2019, 9:18:15 AM

BSI White Paper Outlines Opportunities & Challenges for New Year; Organization Releases Final Six Modules for BSI...

by Jeremy Spitzberg on Nov 13, 2019, 8:45:52 PM

The Brand Safety Institute is proud to present the third, and latest, installment of the Brand Safety Defined series of...

by Jeremy Spitzberg on Nov 1, 2019, 12:24:12 PM

Rather than running from the news, Bank of America is embracing it.

by Jeremy Spitzberg on Oct 21, 2019, 9:50:28 PM

What is the moral responsibility of the Brand Safety Officer?

by Mike Zaneis on Oct 3, 2019, 1:52:02 PM

The digital advertising industry is funding disinformation - "fake news" - online, and putting brands' reputations at...

by Jeremy Spitzberg on Sep 24, 2019, 7:59:16 PM

A new study from CHEQ looks at the impact of block lists on one day of publishing and finds that brands are not being...

by Jeremy Spitzberg on Sep 19, 2019, 4:34:16 PM

In two recent interviews, Facebook executives discuss their company's plans to ensure brand safety on its platform, as...

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