The global measurement and analytics company OpenSlate announced recently that it will be taking advantage of the Global...

ANA and GARM Scale #EngageResponsibly to Industry-Wide Initiative; Leverage Power of Big Brands and Social Media...

In a new white paper, Louis Jones, Brand Safety Officer in Residence, set out to get a pulse on where we as an ecosystem...

BSI co-founder, Neal Thurman, was recently interviewed by Tiffany Xingyu Wang of the Oasis Consortium (and a certified ...

Respondents also say online hate speech has jumped in past year and support blocking ads near such content, according to...

At the Brand Safety Institute, we've noticed that brand safety is, at the very least, a parallel effort to the broader...

Louis Jones featured in AdWeek

by Jeremy Spitzberg on Mar 18, 2021 1:58:37 PM

Louis Jones, currently Brand Safety Officer (BSO) in Residence, and former evp of media & data practices for the 4A's,...

The Brand Safety Institute today released its Brand Safety Resource Library. 

Respondents Say Most "Controversial" News Content Appropriate for Ads; 83% More Aware of Brand Safety Issues Than Year Ago

Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help...