For advertisers and ad-tech leaders, the rapid ascent of artificial intelligence has opened a new frontier of promise - and...
Online Safety for Youth: A Chasm of Alarming Proportions
by Victor Z Glenn on Aug 20, 2025 6:10:18 PM
Recent research from the Molly Rose Foundation (UK) underscores just how pervasive harmful content remains on key social...
Rethinking Brand Safety in the Age of AI
by Victor Z Glenn on Aug 11, 2025 9:00:00 AM
For much of its history, brand safety has been treated like a moat, a protective layer keeping bad content and bad optics at...
Brand Safety or Suitability in the Age of AI?
by Victor Z Glenn on Jul 28, 2025 12:48:52 PM
Brand safety isn’t what it used to be. Not hyperbole, but a diagnosis after which chaos ensues, making it hard to nail down...
Brand Safety and the Fight for Effectiveness
by Victor Z Glenn on Jul 21, 2025 9:00:00 AM
There is a new fault line in advertising - it’s brand safety - and it has become one of the most politically charged issues...
Brand Safety in an Age of Constrained Optionality
by Victor Z Glenn on Jul 11, 2025 10:46:32 AM
In 2025 the increasingly surreal media concept of brand safety, once an industry consensus-driven shield against...
Brand Safety is Now a Double-Edged Sword
by Victor Z Glenn on Jul 3, 2025 1:46:56 PM
The recent FTC-imposed restrictions on Omnicom’s $13.5 billion merger with IPG signal how complicated the brand safety...
Cannes 2025: AI, Authenticity, and the ROI of Responsibility
by AJ Brown on Jun 25, 2025 2:48:49 PM
Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
2025 & Beyond – The Shifting Impact of AI, Creators, and Community Notes
by Victor Z Glenn on Jun 24, 2025 6:07:57 PM
The brand safety conversation in 2025 isn’t about facts or integrity, it’s about how quickly the ground beneath it is...
AI, Accountability, and Assurance - Getting it Right
by Victor Z Glenn on Jun 11, 2025 11:57:22 AM
As AI-powered ad tech advances, platforms, providers, and brands are racing to show they can both scale their current...