At the Brand Safety Institute, we've noticed that brand safety is, at the very least, a parallel effort to the broader...
Louis Jones, currently Brand Safety Officer (BSO) in Residence, and former evp of media & data practices for the 4A's,...
The Brand Safety Institute today released its Brand Safety Resource Library.
Respondents Say Most "Controversial" News Content Appropriate for Ads; 83% More Aware of Brand Safety Issues Than Year Ago
Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help...
Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help...
Former 4A's/Maxas/Havas Exec Brings Brand-Centric Focus and Deep Practical Experience to Role Advising Other BSOs ...
As the 2020 election nears and political campaign spending peaks at the expected record-breaking levels - projected by...
With the 2020 election rapidly approaching, the volume of political advertising in digital will increase exponentially in...
In March 2020, the marketing industry and national publications began reporting on substantial blocking of content...