News is brand safe

by Brand Safety Institute on Jun 3, 2020 5:02:26 PM

Two months ago, BSI, the Local Media Consortium, and consultant and BSI Advisory Board member, Scott Cunningham, released...

Inaugural Class Includes Execs from Largest Agency Holding Companies, Global 500 Brands, Major Technology Platforms

Former BabyCenter Exec Brings Broad Operational Experience in Helping Ad Industry Understand & Address Brand Safety...

COVID-19 is going to be an inflection point in an unimaginable number of ways. Countless individual lives will be...

Two new studies show how fragile consumer trust in brands actually is, only highlighting the need for a brand safe...

The New York Times has taken a look at the the Covid-19 pandemic as a brand safety issue. Specifically their March 10,...

Brand Safety Bingo

by Jeremy Spitzberg on Feb 25, 2020 8:37:48 PM

Get your cards ready.

Inconceivable!

by Jeremy Spitzberg on Feb 7, 2020 7:42:17 PM

The headline was shocking - as probably intended.

YouTube’s UK boss: ‘Brand safety is no longer top of the list for...

The New York Times recently ran an article in their Opinion section about how programmatic ads from some of our largest...

IAB Europe polled industry leaders at the end of 2019 to find out how they viewed brand safety in the prior year, and...