Brand Safety Institute

Brand Safety Institute

Recent Posts

Twitter announced it has partnered with Double Verify and Integral Ad Science to offer advertisers tools to determine...

David Kaplan, co-owner of Brand Newsroom, penned an article for AdWeek recently that takes a look back at the events in...

Overly broad brand safety efforts that rely too heavily on automation are an obstacle to diversity, equity, and inclusion...

Aside from being one of the specific categories of the GARM Brand Safety Floor, terrorism is a true threat to society, and...

AdAge has published a story (subscription required) this week detailing large numbers of departures from Twitter’s insights...

The conduct and character of Elon Musk's short tenure at Twitter has led to no end of coverage. For us at the Brand Safety...

Amid the continuing upheaval at Twitter following Elon Musk’s takeover, an anonymous post on the Blind website details the...

Three-Quarters of Respondents Say Controversial News Topics Are Safe for Ads; Large Majority Back Ad-Supported Coverage of...

BSI collaborates with industry leaders to support a growing community of practice

Social media platform TikTok has unveiled a proprietary solution to help advertisers make sure they’re appearing adjacent to...