The Brand Safety Institute was founded to professionalize and advance the executive capacity needed at every company to protect their brands.
There are certified brand safety practitioners at the world’s largest advertising agency holding companies, global 500 brands, and major technology platforms.
Latest Brand Safety News
“Brand Safety” describes the controls that companies in the digital advertising supply chain employ to protect brands against negative impacts to the brand’s consumer reputation associated with specific types of content, criminal activity, and/or related loss of return on investment.
