Louis Jones talks with A.J. Brown, Manager of Brand Safety and Monetization at Twitter about the role of the Brand Safety Officer (BSO) and its growing importance across the digital-advertising ecosystem.
Brand safety lessons from the CNN/Applebee's ad uproar, and the tools and expert insights to help you determine where news fits into your brand strategy.
Louis Jones, Brand Safety Officer in Residence, with representatives from across the industry, take stock of where marketers, agencies, platforms, and publishers are today, and what the view is towards a future of better brand safe measures.
Get updated on Brand Safety Institute’s news and developing initiatives.