The Brand Safety Institute was founded to professionalize and advance the executive capacity needed at every company to protect their brands.

There are certified brand safety practitioners at the world’s largest advertising agency holding companies, global 500 brands, and major technology platforms.

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Photo by Jéan Béller on Unsplash

Brand Safety Evolves

Louis Jones, Brand Safety Officer in Residence, with representatives from across the industry, take stock of where marketers, agencies, platforms, and publishers are today, and what the view is towards a future of better brand safe measures.

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