The Brand Safety Institute was founded to professionalize and advance the executive capacity needed at every company to protect their brands.

There are certified Brand Safety Officers at the world’s largest advertising agency holding companies, global 500 brands, and major technology platforms.

AIG Bank of America Bank of Montreal GroupM GumGum Horizon Media KPMG Lufthansa NBCUniversal OpenX Pandora Publishers Clearing House tiktok Twitter Universal McCann Verizon Media


Study and research around the emerging field of brand safety and best practices for executives who work in brand protection.


Accreditation of Brand Safety Officers to provide industry recognition for leaders in the field who have achieved expertise in the complicated and quickly-evolving challenges in the space.


Fellowship with a large and growing community of other brand safety leaders across the industry to network and share knowledge, experience, and best practices.


Education for brand safety professionals around the tools, tactics, and technologies available to help protect their organization’s brand and contribute to a brand-safe ecosystem.

Brand Safety Evolves

Louis Jones, Brand Safety Officer in Residence, set out to get a pulse on where we as an ecosystem stand on brand safety, given that the last 18 months will go down as some of the most tumultuous years in the history of the United States. He talked with representatives from across the industry to take stock of where marketers, agencies, platforms, and publishers are today, and what the view is towards a future of better brand safe measures.

Learn more and download the white paper

Brand Safety Institute Introduction