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"My advice to BSOs in times of crisis…is to be surgical."
-- AJ Brown, Twitter
Two Brand Safety Takeaways from 2022 AdMonsters Ops Event
Industry Initiative Seeks to Support News Efforts During Crisis Times
When Tragedy Strikes, Acting on Your Corporate Values is Brand Safe
Brand Safety in Tumultuous Times
Breaking News: Is it Brand Safe?
BSI has gathered tools and insights from experts to help you determine where news fits into your advertising plan, and to help you fine-tune your strategies for when bad news strikes.
Brand Safety Evolves
Louis Jones takes stock of the digital advertising industry in the wake of difficult times, looking for opportunities to sharpen our focus on brand safety and balance consumer touch with corporate values.
The Brand Safety Institute was founded to professionalize and advance the executive capacity needed at every company to protect their brands.
certified brand safety practitioners
at the world’s largest advertising agency holding companies, global 500 brands, and major technology platforms.
Latest Brand Safety News
“Brand Safety” describes the controls that companies in the digital advertising supply chain employ to protect brands against negative impacts to the brand’s consumer reputation associated with specific types of content, criminal activity, and/or related loss of return on investment.
Read our "Defining Brand Safety" series of white papers, written in conjunction with the
Trustworthy Accountability Group (TAG)
Defining Brand Safety
Defining Brand Safety: Execution Challenges
Brand Safety Defined: The Year of the Consumer
Brand Safety Evolved
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