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Protect and improve your company's brand, while advancing your own.

Be a certified Brand Safety Officer.

Don't let brand safety turn a pandemic into a publishing crisis

The Brand Safety Institute has partnered with Scott Cunningham and the Local Media Consortium to include a Local News Whitelist for your use. Request access at bit.ly/localmediawhitelist

The Brand Safety Institute was founded to professionalize and advance the executive capacity needed at every company to protect their brands.

STUDY

Study and research around the emerging field of brand safety and best practices for executives who work in brand protection.

ACCREDITATION

Accreditation of Brand Safety Officers to provide industry recognition for leaders in the field who have achieved expertise in the complicated and quickly-evolving challenges in the space.

FELLOWSHIP

Fellowship with a large and growing community of other brand safety leaders across the industry to network and share knowledge, experience, and best practices.

EDUCATION

Education for brand safety professionals around the tools, tactics, and technologies available to help protect their organization’s brand and contribute to a brand-safe ecosystem.

“Brand Safety” describes the controls that companies in the digital advertising supply chain employ to protect brands against negative impacts to the brand’s consumer reputation associated with specific types of content, criminal activity, and/or related loss of return on investment.

Read our white paper, "Defining Brand Safety"

Top Brand Safety Execs Name 2020 As Year Of The Consumer

In a new white paper, top brand safety executives say they believe 2020 will be “The Year of the Consumer”, as companies across the digital advertising supply chain work to better address consumer expectations, mitigate the consequences of recent brand safety and privacy crises, and comply with new consumer-focused legislation.

Survey Finds Brand Safety Crisis Can Prompt Consumer Backlash Against Brand

Consumers don't want advertisers subsidizing hate speech, piracy, pornography, new survey by Brand Safety Institute and the Trustworth Accountability Group (TAG) suggests.

Consumers also believe it’s a shared responsibility - brand, agency, and publisher

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Stay updated on Brand Safety Institute’s developing initiatives.