Welcome to BSI
Stay Informed | Manage Risk | Act Responsibly
Brand Safety Week celebrated 10 years of progress in surfacing issues and solutions to media quality and responsibility challenges. Listen to what the brand safety community has to say on AI, privacy, DEI, and MFA’s.Watch the videos
Published in partnership with Unitary, new insights on advancing online safety beyond the “99% effectiveness” mark. Featuring BSI COO AJ Brown and Advisory Board member Joe Fried from Inspire Brands.Read More
The Brand Safety Institute is the advertising industry's community of practice for brand and people safety. We help our membership and communities to stay informed, manage risk, and act responsibly through:
Ensuring professional competency in understanding and executing brand safe policies and practices
Monitoring, documenting, and interrogating the evolving landscape of brand safety, brand suitability, and marketing responsibility
Connecting and empowering brand safety professionals to widen their perspectives and informing their decision-making through engagement with peers and experts
Sharing industry best practices and advocating for standards, ethical behavior, and consumer respect
There are certified brand safety practitioners at the world’s largest advertising agency holding companies, global 500 brands, and major technology platforms.
As the challenges to brand safety continue to arise, certified brand safety professionals and companies raise industry competency and secure our media channels in the age of digital and "live" content. Certified professionals signal to the industry that they are operating at the highest possible levels in brand safety effectiveness and reputational risk management. Our certifications are designed to elucidate brand safety issues, solutions/partners, and help you/your company act responsibly.
A Brand Safety Officer certification demonstrates to companies and peers that you are a qualified practitioner, and thought-leader, in the field of brand safety
Brand Safety Business Partner certification is for non-experts to build their knowledge of the digital advertising supply chain and the issues
The Brand Safe Workforce certification provides the training and certification for individual Brand Safety Officers and Brand Safety Business Partners as well as corporate certification recognizing a commitment to brand safety.
Brand safety, brand suitability, and marketing responsibility are becoming more complex and nuanced by the day. Expert practitioners and policy leaders across the digital advertising supply chain are shaping the discussion around managing reputational risk. Become a part of the BSI community of practice that sees brand safety as fundamental to a healthy and sustainable digital advertising ecosystem, stays current on the issues, pushes for progress, and believes shared success is a win for everyone.
Organized around a specific topic area in brand safety and suitability practice, BSI's Knowledge Centers give you the information you need to develop and execute your brand safety strategy.
Interviews with thought-leaders in the brand safety and suitability space.
BSI’s Brand Safety Officer-in-Residence helps to amplify the voice, contributions and importance of a well-trained and resourced Brand Safety Officer.
Marketers, publishers, agencies, platforms, and ad tech solution providers all bring different perspectives on brand safety and how they can contribute to a healthier ecosystem. BSI communities bring together these diverse perspectives to enable the industry to move forward by working together to achieve shared goals. Sharing insights and experiences across the supply chain empowers members of our communities to elevate their brand safety practices and create cross-industry understanding.
Keeps marketing professionals aware of new and ongoing brand, media, and public safety issues that can undermine advertising effectiveness and the positive potential of online content.
Advertising and media executives from publishing companies to explore and elevate publishers’ perspectives, value, and role in brand safety and suitability issues
Find us at these industry events
Managing reputational risk is always harder when you have blind spots. The Brand Safety Institute continuously surveys the landscape for market intelligence and perspective to consider as you build your Brand Safety Plan and execute it. We are here to help you keep a pulse on what is trending and how your colleagues across the ecosystem are approaching the various challenges to brand safety, brand suitability, and marketing responsibility. We collate important industry news around brand safety, create topical sections, and feature key stories on our BSI blog to help you stay informed.
US consumers broadly believe that all news content is appropriate for ads, according to the 2022 US Consumer Brand Safety Survey, conducted by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI).
88%say it is important that advertisers ensure their ads are not placed near brand unsafe content
88%would feel more positive about a company that required its partners to be independently certified for brand safety
69%said the importance of ad funding for coverage of the Ukraine war outweighed any risk of violent content in that coverage
Since Elon Musk took control of Twitter, chaos on the platform has led to uncertainty within the advertising community.
As Twitter is still a platform with out-sized influence — and a commendable partner in the fight for brand safety over the last several years — agencies, brands, and publishers will need help to guide their activity on the platform.Learn More
News and journalism serve a critical role in our societies, and advertisers have a responsibility to help it survive in a world where truth becomes hard to recognize.
In this Knowledge Center, you will find your suitability for news and journalistic forays and your sense of responsibility for the role it plays in your marketing - or operations, if you are a publisher.Learn More
We are at the proverbial “tipping point” for race, ethnicity, and other elements of difference in our country, and around the world. The optics are changing in real, global time.
BSI's new Knowledge Center will expand your perspectives on the importance of DEI for business and be a source for information along your DEI journey.Learn More
Latest from the Brand Safety Institute
Around the Industry
Nov 28, 2023
How brand purpose can drive positive change via Fast Company
Nov 28, 2023
Building Brand Loyalty with Authentic Advertising via AiThority
Nov 28, 2023
Why agency execs believe there will be more faux OOH in 2024 via Digiday
Nov 22, 2023
Thirteen Years Of Ad Tech Progress In One AdExchanger Comic via AdExchanger
Nov 21, 2023
Unraveling the multidimensional consumer tapestry: The journey to inclusive marketing via The Drum
Nov 21, 2023
Down With Blocklists! via AdExchanger
Nov 21, 2023
70% of marketers plan to unlock potential of generative AI in their marketing via Daily Times Nigeria