On June 16, at 11:30am ET, Kara Manatt (EVP, Intelligence Solutions, MAGNA/Omnicom) and Sebastian Velez (VP, Research & Insights, Zefr) discuss the findings from their "AI Slop or Not?" research and how marketers are approaching AI content adjacency across channels and content types.
Email for meeting information
As creator partnerships become core strategy, suitability and alignment have become essential to long-term success. TikTok and BSI are proud to partner on this topic and present original research vital to advancing safe practices in advertising.
Learn more
Entrepreneur Donnovan Andrews talks about his new media/communications holding company, Brand Storytelling, its AI-focused expansion, and we chart the transformation of the relationship between content and consumers.
Watch now
A free, unique-in-the-industry tool that lets publishers see how buyers of digital advertising inventory view the quality of your site(s).
With more being added all the time.
Learn more and registerThe Brand Safety Institute is the advertising industry's community of practice for brand and people safety. We help our membership and communities to stay informed, manage risk, and act responsibly through:
Ensuring professional competency in understanding and executing brand safety and suitable policies and practices
Monitoring, documenting, and interrogating the evolving landscape of brand safety, brand suitability, and marketing responsibility
Connecting and empowering brand safety professionals to widen their perspectives and informing their decision-making through engagement with peers
Sharing industry best practices and advocating for industry standards, ethical behavior, and consumer respect
BSI works with leading advertisers, agencies, platforms, and publishers — organizations whose teams have participated in BSI certification programs or partnered with us on research, education, or product development.
As the challenges to brand safety continue to arise, certified brand safety professionals and companies raise industry competency and secure our media channels in the age of digital and "live" content. Certified professionals signal to the industry that they are operating at the highest possible levels in brand safety effectiveness and reputational risk management.
Our certifications are designed to elucidate brand safety issues, solutions/partners, and help you/your company act responsibly.
Brand safety, brand suitability, and marketing responsibility are becoming more complex and nuanced by the day. Expert practitioners and policy leaders across the digital advertising supply chain are shaping the discussion around managing reputational risk.
Become a part of the BSI community of practice that sees brand safety as fundamental to a healthy and sustainable digital advertising ecosystem, stays current on the issues, pushes for progress, and believes shared success is a win for everyone.
Marketers, publishers, agencies, platforms, and ad tech solution providers all bring different perspectives on brand safety and how they can contribute to a healthier ecosystem. BSI communities bring together these diverse perspectives to enable the industry to move forward by working together to achieve shared goals.
Sharing insights and experiences across the supply chain empowers members of our communities to elevate their brand safety practices and create cross-industry understanding.
Managing reputational risk is always harder when you have blind spots. The Brand Safety Institute continuously surveys the landscape for market intelligence and perspective to consider as you build your Brand Safety Plan and execute it.
We are here to help you keep a pulse on what is trending and how your colleagues across the ecosystem are approaching the various challenges to brand safety, brand suitability, and marketing responsibility. We collate important industry news around brand safety, create topical sections, and feature key stories on our BSI blog to help you stay informed.
