Survey Finds Brand Safety Crisis Can Prompt Consumer Backlash Against Brand

Consumers don't want advertisers subsidizing hate speech, piracy, pornography, new survey by Brand Safety Institute and the Trustworth Accountability Group (TAG) suggests.

Consumers also believe it’s a shared responsibility - brand, agency, and publisher

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The Brand Safety Institute was founded to professionalize and advance the executive capacity needed at every company to protect their brands.


Study and research around the emerging field of brand safety and best practices for executives who work in brand protection.


Accreditation of Brand Safety Officers to provide industry recognition for leaders in the field who have achieved expertise in the complicated and quickly-evolving challenges in the space.


Fellowship with a large and growing community of other brand safety leaders across the industry to network and share knowledge, experience, and best practices.


Education for brand safety professionals around the tools, tactics, and technologies available to help protect their organization’s brand and contribute to a brand-safe ecosystem.