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Join the growing community of certified Brand Safety Officers!

The Brand Safety Institute was founded to professionalize and advance the executive capacity needed at every company to protect their brands.

There are certified Brand Safety Officers at the world’s largest advertising agency holding companies, global 500 brands, and major technology platforms.

STUDY

Study and research around the emerging field of brand safety and best practices for executives who work in brand protection.

ACCREDITATION

Accreditation of Brand Safety Officers to provide industry recognition for leaders in the field who have achieved expertise in the complicated and quickly-evolving challenges in the space.

FELLOWSHIP

Fellowship with a large and growing community of other brand safety leaders across the industry to network and share knowledge, experience, and best practices.

EDUCATION

Education for brand safety professionals around the tools, tactics, and technologies available to help protect their organization’s brand and contribute to a brand-safe ecosystem.

Don't let brand safety turn a pandemic into a publishing crisis

The Brand Safety Institute has partnered with Scott Cunningham and the Local Media Consortium to create a Local News Inclusion List.

• Learn more

• Request access

We need your help! Take this short, two-minute survey to help us gauge the adoption of the Local News Inclusion List and to understand how we can improve it.

“Brand Safety” describes the controls that companies in the digital advertising supply chain employ to protect brands against negative impacts to the brand’s consumer reputation associated with specific types of content, criminal activity, and/or related loss of return on investment.

Read our white paper, "Defining Brand Safety"

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