In a new white paper, top brand safety executives say they believe 2020 will be “The Year of the Consumer”, as companies across the digital advertising supply chain work to better address consumer expectations, mitigate the consequences of recent brand safety and privacy crises, and comply with new consumer-focused legislation.Read More
Study and research around the emerging field of brand safety and best practices for executives who work in brand protection.
Accreditation of Brand Safety Officers to provide industry recognition for leaders in the field who have achieved expertise in the complicated and quickly-evolving challenges in the space.
Fellowship with a large and growing community of other brand safety leaders across the industry to network and share knowledge, experience, and best practices.
Consumers don't want advertisers subsidizing hate speech, piracy, pornography, new survey by Brand Safety Institute and the Trustworth Accountability Group (TAG) suggests.
Consumers also believe it’s a shared responsibility - brand, agency, and publisherRead More