Resources for Deeper Understanding of Brand Safety Scope, Measurement, and Metrics
The Brand Safety Institute's no-cost Publisher Quality Utility represents a one-stop shop for ad-supported publishers to understand how companies who supply the industry evaluate their domains . Our unique-to-the-industry tool makes risk of being classified as MFA by Ad Fontes Media, DeepSee, Jounce Media, IAS, or Pixalate; Compliant's Data Integrity scoring; and more; visible to publishers.
Brand Safety Metrics 101
An introduction to the fundamental concepts of brand safety and approach the challenges of data collection.
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Brand Safe Market Inefficiencies
Demonstrate how brand safety gives you organization a leg up when it comes to the bottom line using modern statistical analysis techniques.
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Identification: It's as Easy as A-B-C
Common identifiers are imperative to meet the increasing challenges and requirements within the advertising supply chain today.
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IAS
Discover how brand safety and suitability in advertising can optimize your marketing efforts and improve media ROI with IAS.
https://integralads.com/insider/brand-safety-suitability-overview/
DoubleVerify
DoubleVerify develops cutting-edge solutions for brands, advertisers, platforms and publishers to maximize quality and drive performance.
https://doubleverify.com/innovations/
Pixelate
Pixalate Use Cases present how Pixalate's products help you reduce ad fraud and comply with privacy regulations across mobile, CTV, and websites.
https://www.pixalate.com/use-cases
GumGum
In this blog post, we will break down brand safety and brand suitability, outline protection measures and explain why safety is integral for the success of our brands in the fast approaching cookie-less world.
https://gumgum.com/blog/the-complete-guide-to-brand-safety
IAB TechLab
https://www.iab.com/wp-content/uploads/2020/12/IAB_Brand_Safety_and_Suitability_Guide_2020-12.pdf
4A’s
https://f.hubspotusercontent20.net/hubfs/4962377/resource-library/brand-safety-playbook.pdf
ANA
The digital advertising industry and its infrastructure have come a long way since P&G’s Marc Pritchard launched his famous and highly effective crusade to bring about a “cleaner and more transparent advertising ecosystem.” And yet, many advertising campaigns today are still struggling with quality and transparency issues when it comes to the placement of their media buys.
https://www.ana.net/miccontent/show/id/ii-2024-08-transparent-media
TAG
TAG's Brand Safety mission area focuses on helping advertisers significantly reduce the risk of ad misplacement across the digital trading ecosystem.
https://www.tagtoday.net/brand-safety
TAG Brand Safety Guidelines
https://f.hubspotusercontent40.net/hubfs/2848641/BSC%20Guidelines%20v1%20FINAL.pdf
TAG Trustnet
https://www.tagtrust.net/insights/register
Channel Factory
Learn more on how to develop customizable safety and suitability standards that are unique to your brand’s needs with Channel Factory.
https://www.channelfactory.com/insights/blog/the-future-of-brand-safety-and-brand-suitability-is-here/