What you need to know

Setting and executing a responsible media strategy is a complex, cross-functional activity that involves a buyer’s entire digital advertising supply chain. The Global Alliance for Responsible Media (GARM) and the Brand Safety Institute (BSI) have built this training program to educate people representing all parts of the supply chain on best practices in being good brand stewards.

What topics are covered?

This course of study includes the following training modules:

  • Strategy Setting
  • Integrating into Media Planning, Buying, and Reporting
  • Managing Partners
  • Incident Management
  • Action Steps

Each section includes videos from industry experts bringing their perspective to key points and sharing approaches and case studies

How can I take this training?

  • This training is free for current BSI and GARM members. 
  • To sign yourself or your company up for the training as a BSI or GARM member, contact us at bootcamp@brandsafetyinstitute.com to coordinate next steps
  • Not a member of BSI? Join here!

How can I get certified?

  • In addition to the coursework, BSI and GARM offer a co-branded professional certification for learners who have completed the trainings and passed the certification tests for each module
  • BSI members in good standing are eligible for certification
  • GARM member companies have a limited number of certifications to distribute to their employees. Contact your GARM representative to ask to be included.
  • Beyond the limited number of free certifications, GARM member companies enjoy a discount on certification cost. Contact your GARM representative to learn more. Additional Benefits: in addition to the co-branded certification, this program also offers access to BSI’s other educational programs and peer-to-peer forums