What you need to know

Setting and executing a responsible media strategy is a complex, cross-functional activity that involves a buyer’s entire digital advertising supply chain. The Brand Safety Institute has built this training program to educate people representing all parts of the supply chain on best practices in being good brand stewards.

What topics are covered?

This course of study includes the following training modules:

  • Strategy Setting
  • Integrating into Media Planning, Buying, and Reporting
  • Managing Partners
  • Incident Management
  • Action Steps

Each section includes videos from industry experts bringing their perspective to key points and sharing approaches and case studies

How can I take this training?

  • This training is free for current BSI members and, on a limited basis, to WFA members.
  • To sign yourself or your company up for the training as a BSI or WFA member, contact us at bootcamp@brandsafetyinstitute.com to coordinate next steps
  • Not a member of BSI? Join here!

How can I get certified?

  • In addition to the coursework, BSI offers a professional certification for learners who have completed the trainings and passed the certification tests for each module
  • BSI members in good standing are eligible for certification
  • WFA member companies have a limited number of certifications to distribute to their employees. Contact your WFA representative to ask to be included.