Brand safety starts with dedicated experts, but the companies that see the most success from their efforts are those that have an enterprise commitment to brand safety education and execution. From the executive suite, to the brand safety team, to the teams that support brand safety outcomes in other departments - finance, compliance, procurement, product development, legal, account management, and many more - a corporate commitment to brand safety education will lead to better planning, execution, and measurement.
The Brand Safe Workforce certification provides the training and certification for individual Brand Safety Officers and Brand Safety Business Partners as well as corporate certification recognizing a commitment to brand safety.
Brand Safe Workforces are leaders in their fields, and are breaking new ground in the efforts to fight the harms that plague our digital advertising industry. Companies with Brand Safe Workforces include FrieslandCampina, Kroger/84.51°, Oracle Advertising, Merck, Havas, and InMobi.
Principal Product Manager, Oracle Advertising
Dave Byrne (@davebyrned)
Global Head of Brand Safety & Industry Relations, TikTok
Director, Marketplace Quality
Marketing QA & Legal Compliance Lead