We are excited to welcome you to BSI's monthly Brand Safety Insights Newsletter, where we bring you news, opinion, and best practice tips and tricks in brand safety and suitability. We hope you find this issue informative and insightful. As always, we welcome your feedback and suggestions for future topics.
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A new guide for marketers navigating brand safety and suitability on platforms, our takeaways from a packed week at the Cannes Lions, how podcasts are mirroring micro-influencers, and the rapid growth of gaming as a key advertising platform. Plus, a new brand safety resource library from TikTok, insights on responsible media practices, tackling fake influencers, the collapse of Oracle’s ad business, and IAS's expanded YouTube safety measures.
Dive into the latest from BRIDGE'24, where Dr. Omar Rodriguez-Vila's insights on inclusive marketing are transforming business strategies. Explore the booming podcast ad landscape from the IAB Podcast Upfront, featuring AI-driven brand safety tools and top-tier content from Sounder and Libsyn Ads. Get up-to-date on building brand trust in news with key takeaways from PEW Research and industry trends. Discover IAS's innovative 3D ad measurement on Roblox and the urgent call for transparency in Generative AI.
Welcome to the BSI April 2024 Newsletter. We're excited to share the successful launch of the BSI & WFA's GARM Brand Safety & Suitability Bootcamp; also industry musings on the future of Brand Safety at POSSIBLE; and dive into industry insights on gaming ads, TikTok's new features, and strategies against fake news.
Dive into March's Brand Safety insights:
Stay informed with our latest findings and strategies for a safer, more inclusive advertising world.
Happy New Year! Welcome to the BSI January 2024 Newsletter, the first newsletter of the year! In this newsletter, we:
December 2023
Welcome to the BSI December 2023 Newsletter! In this edition, we recap Brand Safety Week and delve into topics like gaming collaborations, AI in brand safety, and the balance between brand safety and authenticity. Plus, explore the difference between brand suitability and brand safety. Read on for insights and updates.
September 2023
Before we start we’d like to say: Join us in welcoming AJ Brown as our newly appointed COO! 🎉
Read more about his past and future at BSI.
Now enjoy your regularly scheduled newsletter: Explore the intricate world of news buying methods, from direct relationships to programmatic challenges, and discover a cutting-edge trust and technology model for smarter choices and brand protection. Plus, celebrate GUESS? Inc.'s remarkable sustainability achievements, earning them prestigious awards for their commitment to ESG values and responsible marketing.
August 2023
July 2023
June 2023
May 2023
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