We are excited to welcome you to BSI's monthly Brand Safety Insights Newsletter, where we bring you news, opinion, and best practice tips and tricks in brand safety and suitability. We hope you find this issue informative and insightful. As always, we welcome your feedback and suggestions for future topics.

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January 2024

Happy New Year! Welcome to the BSI January 2024 Newsletter, the first newsletter of the year! In this newsletter, we explore the challenges of ensuring brand safety and suitability in the digital advertising world, particularly in the context of generative AI and podcast content; discuss the delicate balance between revenue goals and player engagement in the gaming industry and the importance of diversity, equity, and inclusion initiatives; and more!

December 2023

Welcome to the BSI December 2023 Newsletter! In this edition, we recap Brand Safety Week and delve into topics like gaming collaborations, AI in brand safety, and the balance between brand safety and authenticity. Plus, explore the difference between brand suitability and brand safety. Read on for insights and updates.

September 2023

Before we start we’d like to say: Join us in welcoming AJ Brown as our newly appointed COO! 🎉
Read more about his past and future at BSI.

Now enjoy your regularly scheduled newsletter:

Explore the intricate world of news buying methods, from direct relationships to programmatic challenges, and discover a cutting-edge trust and technology model for smarter choices and brand protection. Plus, celebrate GUESS? Inc.'s remarkable sustainability achievements, earning them prestigious awards for their commitment to ESG values and responsible marketing.

August 2023
  • Discover the fascinating truth about AI safety, as tech giants grapple with self-regulation and data privacy while exploring AI's potential impact on society.
  • Delve into the challenges and opportunities presented by the rise and fall of the hyped social media platform, Threads, and its effects on advertisers.
  • Explore the captivating intersection of gaming, entertainment, and advertising, where boundaries blur to create immersive experiences.
  • Learn how LGBTQ+ representation in media and advertising is shaping the future of personalized marketing, and unravel the journey of brand safety in the face of evolving platforms and partnerships.
July 2023
  • Could Biore’s influencer backlash have been avoided
  • The Potential and Perils of Live & Live-Streamed Entertainment
  • The Rise of Influencers and the Ongoing Legacy of Content Creators
  • Knowing Your Partners is also Crucial in Gaming
June 2023
  • What Does Twitter's New CEO Mean for Advertisers?
  • BSI Board Member, Chris Marino, on Adweek's Young Influentials Podcast
  • Louis Jones quoted by CNBC after Trust & Safety resignations from Elon Musk's Twitter
  • Are Misconceptions Around Gaming Keeping You from Reaching Valuable Audiences?
  • Obituary Pirates and Brand Safety
May 2023
  • Advisory Board Member Highlight
  • GumGum Raising Table Stakes in Brand Safety
  • Meta Releases Brand Suitability Controls Based on GARM Framework
  • Streaming Growth Raises News Brand Safety and Suitability Issues
  • The Rise of Content Creators in Advertising & Brand Safety
  • Elon Musk speaks to advertisers as POSSIBLE