Learn how to navigate brand safety and suitability on digital platforms, the open web, and emerging streams. Marketers will get insights from the experts help them reduce risk and improve performance.
BSI and Compliant, the technology brands rely on for data integrity, have launched the industry's first Data Integrity Dashboard for digital publishers. This expansion of BSI's publisher quality initiatives follows the successful launch of its MFA Transparency Utility last month.
BSI is proud to announce the launch of an industry-first MFA Transparency Utility for Publishers in partnership with Ad Fontes Media, DeepSee, Jounce Media, and Pixalate. The no-cost MFA Transparency Utility represents a one-stop shop for ad-supported publishers to understand how companies who supply the industry with MFA block lists evaluate their domains.
Placing priority on diversity, equity, and inclusion (DEI) is not just the right thing to do, but there are also many practical brand safety benefits for a company. This part of our larger Diversity, Equity, and Inclusion Knowledge Center point you to the resources from around our industry to kick-start your DEI practice.
Brand Safety Officer-in-Residence
BSI's Brand Safety Officer-in-Residence amplifies the voice, contributions and importance of a well-trained and resourced Brand Safety Officer. They provide guidance and leadership to the brand safety community on issues related to: training and education, how to stand up and run impactful corporate brand safety programs, and safeguarding trust and safety in the media ecosystem. Learn more »
For 2023 BSI has a new Brand Safety Officer-in-Residence, Jennette Offenberg of Merck. Jennette explores with CMO, Louis Jones, her thoughts on the role for BSI, her perspectives on being a BSO, and how BSI contributes to her brand safety practice at Merck in both a video one-on-one, and in a written Q&A. More »
