“Brand safety is still a relatively new concept for digital advertising,” BSI co-founder Neal Thurman was quoted as saying. “Many people working in brand safety today were asked or assigned to cover one or more brand safety-related issues after arriving at their job, but they didn’t have a lot of support, references, or best practices to work from."
To address that need in the industry, the Brand Safety Institute has created a Resource Library for their certified Brand Safety Officers, and others in digital advertising who are dealing with these issues on a day-to-day basis. A collection of practical guides, brand safety case-studies, industry research, and more, the Resource Library contains contributions from BSI's Brand Safety Officer in Residence, as well as collecting the work of leading professionals and brand safety experts in one convenient location. With tips and tools for brands, ad tech, and publishers, it's everything anyone would need to implement an effective brand safety practice, grow their career, and become invaluable corporate resource themselves.
Some resources, indicated by a lock icon , are only available to BSI members and certified Brand Safety Officers. To access them:
Have a resource you think should be featured here? Send us the information via email.