What is New in Brand Safety?
Brand Safety Evolves: Introducing the new Brand Safety Officer-in-Residence
Jennette OffenbergAssociate Director, Digital Media Innovation, Merck
Brand Safety Officer-in-Residence
BSI and the Value of an Industry Aligned
Neal ThurmanCo-founder, BSI
Ad-Supported Piracy
Abrahim Farraj, NBCUniversal MediaTom Galvin, Digital Citizens Alliance (DCA)
Brand Assurance
Deva Bronson, EVP, Global Head of Brand Assurance at dentsu MediaEvolving Brand Safety
Amit Shetty, VP Product Management Ad Fraud Platform at PixalateConsumer Privacy is at the Heart of Brand Safety
Rachel Glasser, Chief Privacy Officer, MagniteAlison Pepper, EVP, Government Relations & Sustainability, 4As
Richy Glassberg, Co-Founder/CEO, SafeGuard Privacy
Why Collaboration is Key in the Fight for Brand Safety
Mike ZaneisCo-founder, BSI
Brand Suitability and Opting-in to Local Journalism
Scott CunninghamTRUSTX and the Brand Safety Community
Terri Walter and David KohlTRUSTX
Trust in News
Vanessa OteroAd Fontes Media
Sally Lehrman
The Trust Project
Standards and Procedures Across the Brand Safety Ecosystem, part 2
George Ivie and Ron Pinelli, Jr.Media Rating Council
Standards and Procedures Across the Brand Safety Ecosystem, part 1
Ron Pinelli, Jr. and George IvieMedia Rating Council
Building a Technical Foundation for Advertisers
Shailley SinghIAB TechLab
Verification and Ad Fraud
Shailin Dhar and Marc GoldbergMethod Media Intelligence
Role of the Brand Safety Officer
A.J. BrownMedia Quality
Christine DesrosiersBoltive
Creating a More Thorough and Effective Brand Safety Plan
Through discussions with brand safety experts the Brand Safety Institute was able to develop a checklist of the steps you can take to increase your efforts in creating your own Brand Safety Plan. Louis Jones, BSI's Brand Safety Officer in Residence, set out to explore each of these areas in greater depth. Jones spoke with industry experts, thought leaders, and those responsible for brand safety at some of the largest marketers, agencies, and platforms.
Piracy and Copyright Infringement
Abrahim FarrajNBCUniversal Media
Peter Szyszko
White Bullet
Lead & Socialize Brand Safety in your Company
Scott Grenzformer VP Global Media at GSK
Do your Homework
Marc GoldbergCRO at Method Media Intelligence
Work Fastidiously with Platforms & Publishers
Dave ByrneGlobal Head of Brand Safety & Industry Relations at TikTok
Determine your Stance on Mis- and Disinformation
Caitlin Rush & AJ BrownTwitter Brand Safety
Harrison Boys
MAGNA Global
Deepen your Relationship with Verification/Brand Safety Companies
Jay PinhoOracle Advertising
Joe Barone
GroupM
Deepen your Relationship with Verification/Brand Safety Companies
Eric WarburtonHorizon Media
Focus on Diversity, Equity, & Inclusion
Dilip ShuklaBrand Advance
Charles Cantu
RESET DIGITAL
Innovation in Brand Safety
Originally presented on Wednesday, November 3, 2021 as part of Brand Safety Week 2021.
TAG TrustNet
Mike ZaneisPresident & CEO, TAG
Kevin Broom
Chief Experience Officer, Fiducia
Brand Safety Evolves
Louis JonesBrand Safety Officer in Residence, BSI
The Role of Disinformation in Brand Safety Online
Jay PinhoOracle Advertising
Danny Rogers
GDI
What is NewsPassID?
Scott CunninghamLocal Media Consortium
Brand Safety Evolves
In this video, Jones furthers his discussion with industry leaders about how the practice of brand safety demands -- and can work to achieve -- a healthy media ecosystem that in turn fosters a healthy society.