Through discussions with brand safety experts the Brand Safety Institute was able to develop a checklist of the steps you can take to increase your efforts in creating your own Brand Safety Plan. Louis Jones, BSI's Brand Safety Officer in Residence, set out to explore each of these areas in greater depth. Jones spoke with industry experts, thought leaders, and those responsible for brand safety at some of the largest marketers, agencies, and platforms.
Originally presented on Wednesday, November 3, 2021 as part of Brand Safety Week 2021.
In this video, Jones furthers his discussion with industry leaders about how the practice of brand safety demands -- and can work to achieve -- a healthy media ecosystem that in turn fosters a healthy society.