Marketer Roundtable
The BSI Marketer Roundtable is a peer-to-peer community of brand safety professionals at consumer and B2B brands who:
- discuss current events, issues and innovation affecting people safety, brand suitability and media quality;
- share best practice, challenges, tools, and techniques to safeguard both their own brands and the broader digital advertising supply chain;
- encourage the professionalization and advancement of the executive capacity needed at every company to protect their brands through research, accreditation, networking, and education.
Looking ahead to the issues that will define the upcoming year, the BSI Marketer Roundtable highlighted AI, regulatory compliance, brand safety, measurement challenges, sustainability, platform alignment, and more.
Our goal is to keep marketing professionals aware of new and ongoing brand, media, and public safety issues that can undermine advertising effectiveness and the positive potential of online content.
"Within the context of an ever-changing landscape, our industry BSO’s and companies will necessarily have to step up to new challenges, we will require a bit of upskilling as these challenges arise. This is a real opportunity for BSI and real value for the ecosystem. It would be extremely beneficial to offer supplemental trainings on key digital areas like Privacy & Consent, or DEI, that touch and impact other areas of the organization/stakeholders as things change and evolve so quickly."Jennette Offenberg
Associate Director, Media Operations & Digital Media Innovation at Merck and BSI Brand Safety Officer-in-Residence
Eligibility
Currently participation is for BSI members and by invitation only. Nominations and requests to join can be made by emailing the Brand Safety Institute at membership@brandsafetyinstitute.com.