In today's brand-centric economy, a company's reputation can rise or plunge in an instant with dramatic and lasting business impact.
Thanks to real-time social media and instant information, a brand disaster - ranging from ad placement near illegal or offensive content to association with digital criminals - can translate into an immediate loss of sales and long-term damage to customer relationships
Despite the importance of brand protection, however, too few professionals have been given the training, expertise, relationships, and resources necessary to evaluate and defend against wide-ranging and fast-changing threats
The Brand Safety Institute was founded to professionalize and advance the executive capacity needed at every company to protect their brands through research, accreditation, networking, and education
By accrediting Brand Safety Officers and providing them with relevant information, expertise, and connections, the Brand Safety Institute will help a community of brand leaders safeguard both their own brands and the broader digital advertising supply chain.
The Brand Safety Institute is building a community for the brand safety leaders in the digital advertising industry. Over the course of the next few months, we will be offering:
You'll be eligible for Brand Safety Officer™ certification, which demonstrates to companies and peers that you are a thought-leader in the field of brand safety.
BSO certification consists of a number of modules, which will deepen and confirm your expertise in the main areas that impact brand safety. Module topics available at launch will include:
The complete core package for certification will include 10 modules and corresponding tests to ensure mastery of the subject matter. The modules will be released in two phases (June 18th and then again late Summer) with the tests to follow shortly there after. Brand Safety Officer certification will be conferred upon successful completion of all tests.