In today’s brand-centric economy, a company's reputation can rise or plunge in an instant with dramatic and lasting business impact.
Thanks to real-time social media and instant information, a brand disaster - ranging from ad placement near illegal or offensive content to association with digital criminals - can translate into an immediate loss of sales and long-term damage to customer relationships.
Despite the importance of brand protection, however, too few professionals have been given the training, expertise, relationships, and resources necessary to evaluate and defend against wide-ranging and fast-changing threats.
The Brand Safety Institute was founded to professionalize and advance the executive capacity needed at every company to protect their brands through research, accreditation, networking, and education.
By accrediting Brand Safety Officers and providing them with relevant information, expertise, and connections, the Brand Safety Institute will help a community of brand leaders safeguard both their own brands and the broader digital advertising supply chain.