In today's brand-centric economy, a company's reputation can rise or plunge in an instant with dramatic and lasting business impact.

Thanks to real-time social media and instant information, a brand disaster - ranging from ad placement near illegal or offensive content to association with digital criminals - can translate into an immediate loss of sales and long-term damage to customer relationships

Despite the importance of brand protection, however, too few professionals have been given the training, expertise, relationships, and resources necessary to evaluate and defend against wide-ranging and fast-changing threats

The Brand Safety Institute was founded to professionalize and advance the executive capacity needed at every company to protect their brands through research, accreditation, networking, and education

By accrediting Brand Safety Officers and providing them with relevant information, expertise, and connections, the Brand Safety Institute will help a community of brand leaders safeguard both their own brands and the broader digital advertising supply chain.

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What defines brand safety?

 


 

The benefits of Brand Safety Institute membership

The Brand Safety Institute is building a community for the brand safety leaders in the digital advertising industry. Over the course of the next few months, we will be offering:

Certification

You'll be eligible for Brand Safety Officer™ certification, which demonstrates to companies and peers that you are a thought-leader in the field of brand safety.

BSO certification consists of a number of modules, which will deepen and confirm your expertise in the main areas that impact brand safety. Module topics available at launch will include:

  • Introduction to Brand Safety
  • Ad Fraud
  • Ad Adjacency
  • Knowing Your Partners

The complete core package for certification will include 10 modules and corresponding tests to ensure mastery of the subject matter. The modules will be released in two phases (June 18th and then again late Summer) with the tests to follow shortly there after. Brand Safety Officer certification will be conferred upon successful completion of all tests.

 

Access to Member Forum

Build your network, and communicate with others in the industry. Share best practices, tips and tricks. This will be the go-to platform the BSO certification, and topics and discussions will arise around the quickly evolving challenges involved in ensuring brand safety.

 

Searchable Registry of Brand Safety Officers

As certification becomes available, later this year, BSOs will be listed, and have access to the list of other certified Brand Safety Officers. These will be the go-to names in the field of brand safety.

 

Knowledge Base

BSI will be adding case-studies, industry research, and more to our member platform. Everything you need to grow your career, and become invaluable to your company.

 

Member Newsletter

Our periodic round-up of what's happening in brand safety, and how the Brand Safety Institute is moving the disucssion, and the industy, forward