The Brand Safety Business Partner certification consists of an online Brand Safety Basics course, intended for non-experts to build their knowledge of the digital advertising supply chain and the issues - collectively known as brand safety - that the rise of digital advertising has caused as a by-product. Learners will build a greater understanding of these issues and how to work with their company and with partners to solve them.
The Brand Safety Basics course includes the following modules:
An overview of the topic of brand safety including the definition and what to expect from this course.
Marketers, publishers, and the agencies and technology companies that together create the market for digital advertising.
The growth of digital advertising has led to headline problems at its current scale. These issues are seed-bed for brand safety concerns.
The practice of brand safety focuses on these areas of digital advertising to avoid reputational harm.
An organization's Brand Safety Officer is their point person for these issues, but who else is affected, and what other roles have a part to play in brand safety?
Upon completion of the Brand Safety Basics course, you will receive a digital certificate acknowledging you as a Brand Safety Business Partner. The certificate can be added to your LinkedIn profile, printed out, shared on social media, or used as part of your email signature!
Also available from BSI:
Brand Safety Officer certification demonstrates to companies and peers that you are a thought-leader in the field of brand safety. BSO certification consists of a number of modules, which will deepen and confirm your expertise in the main areas that impact brand safety. Learn More