By accrediting Brand Safety Officers and providing them with relevant information, expertise, and connections, the Brand Safety Institute will help a community of brand leaders safeguard both their own brands and the broader digital advertising supply chain.

Brand Safety Institute Inaugural Membership

To celebrate the launch of the Brand Safety Institute and the Brand Safety Officer certification, this special offer includes over $1500 in value in a single package at a cost of $999.  Included are membership in the Brand Safety Institute ($750), access to the Brand Safety Officer training curriculum ($500), and, upon successful completion of the curriculum, certification as a Brand Safety Officer for the balance of the year-long membership ($500).  Also included in membership will be access to tools, templates, case studies, webinars, and other valuable tools for practicing Brand Safety Officers, as they become available, as well as the opportunity to engage with fellow Brand Safety professionals in our member community discussions.

 

Certification

You'll be eligible for Brand Safety Officer™ certification, which demonstrates to companies and peers that you are a thought-leader in the field of brand safety.

BSO certification consists of a number of modules, which will deepen and confirm your expertise in the main areas that impact brand safety. Module topics include:

  • Introduction to Brand Safety

    An overview of the topic of Brand Safety including the definition and what to expect from this course of study and your Brand Safety Officer certification

  • Ad Fraud

    Ad fraud costs costs the industry billions of dollars every year. This module will explain how this fraud is perpetrated and how to protect against it.

  • Ad-Supported Piracy

    Distribution of pirated or counterfeit content is an international problem funded by advertisers not careful about where there ads are displayed.

  • Malware in the Digital Ad Supply Chain

    Malware creates fear in consumers and is a top reason they install ad blockers. Understand how malware gets into the ad supply chain and best practices for keeping it out.

  • Ad Adjacency and Brand Reputation

    An exploration of the subjective topic of how the places where your brand’s ads show up can impact people’s impression of your brand by associating you with content that you or your target customers might find objectionable for a variety of reasons.

  • Verification and Viewability

    Audience, Viewability, IVT, etc.: Advertisers need to verify that their impressions are served in front of real people and they see them. This module outlines how verification works.

  • Knowing Your Partners

    Digital advertising has seen an explosion in the number of partners that any company may have at any given time. This course discusses the challenges with having so many potential partners, both known and unknown, and how to mitigate risk while still getting ads in front of the desired target audience.

  • Ad Quality and Customer Experience

    Part of the user experience of the Internet are the ads themselves. Bad ad experience lead to people blocking ads. Good ads resonate. This module will detail the efforts of the IAB and the Coalition of Better Ads to improve the ad experience.

  • Consumer Choice

    Consumers are voting against certain types of digital ads by downloading ad blockers at an alarming rate. Education of consumers about why they see the ads they do as well as other industry initiatives to inform consumers will be covered.

  • Role of the Brand Safety Officer

    The capstone course of the certification that guides the Brand Safety Officer through the process of translating knowledge into action. This includes recommended activities at various points in the budget/execution cycle as well as nuances appropriate to different nodes on the digital advertising supply chain.


 

Enjoy the other benefits of Brand Safety Institute membership

The Brand Safety Institute is building a community for the brand safety leaders in the digital advertising industry. Over the course of the next few months, we will be offering:

Access to Member Forum

Build your network, and communicate with others in the industry. Share best practices, tips and tricks. This will be the go-to platform the BSO certification, and topics and discussions will arise around the quickly evolving challenges involved in ensuring brand safety.

 

Searchable Registry of Brand Safety Officers

As certification becomes available, later this year, BSOs will be listed, and have access to the list of other certified Brand Safety Officers. These will be the go-to names in the field of brand safety.

 

Knowledge Base

BSI will be adding case-studies, industry research, and more to our member platform. Everything you need to grow your career, and become invaluable to your company.

 

Member Newsletter

Our periodic round-up of what's happening in brand safety, and how the Brand Safety Institute is moving the discussion, and the industry, forward.