By accrediting Brand Safety Officers and providing them with relevant information, expertise, and connections, the Brand Safety Institute will help a community of brand leaders safeguard both their own brands and the broader digital advertising supply chain.

Brand Safety Institute 2019 Inaugural Membership

To celebrate the launch of the Brand Safety Institute and the Brand Safety Officer certification, this special offer includes over $1500 in value in a single package at a cost of $999.  Included are membership in the Brand Safety Institute ($750), access to the Brand Safety Officer training curriculum ($500), and, upon successful completion of the curriculum, certification as a Brand Safety Officer for the balance of the year-long membership ($500).  Also included in membership will be access to tools, templates, case studies, webinars, and other valuable tools for practicing Brand Safety Officers as they become available as well as the opportunity to engage with fellow Brand Safety professionals in our member community discussions.

 

Enjoy the benefits of Brand Safety Institute membership

The Brand Safety Institute is building a community for the brand safety leaders in the digital advertising industry. Over the course of the next few months, we will be offering:

Certification

You'll be eligible for Brand Safety Officer™ certification, which demonstrates to companies and peers that you are a thought-leader in the field of brand safety.

BSO certification consists of a number of modules, which will deepen and confirm your expertise in the main areas that impact brand safety. Module topics include:

  • Introduction to Brand Safety
  • Ad Fraud
  • Ad-Supported Piracy
  • Malware in the Digital Ad Supply Chain
  • Ad Adjacency and Brand Reputation
  • Verification and Viewability
  • Knowing Your Partners
  • Ad Quality and Customer Experience
  • Consumer Choice
  • Role of the Brand Safety Officer

 

Access to Member Forum

Build your network, and communicate with others in the industry. Share best practices, tips and tricks. This will be the go-to platform the BSO certification, and topics and discussions will arise around the quickly evolving challenges involved in ensuring brand safety.

 

Searchable Registry of Brand Safety Officers

As certification becomes available, later this year, BSOs will be listed, and have access to the list of other certified Brand Safety Officers. These will be the go-to names in the field of brand safety.

 

Knowledge Base

BSI will be adding case-studies, industry research, and more to our member platform. Everything you need to grow your career, and become invaluable to your company.

 

Member Newsletter

Our periodic round-up of what's happening in brand safety, and how the Brand Safety Institute is moving the discussion, and the industry, forward.