Brand Safety Officer-in-Residence

From the Brand Safety Officer-in-Residence

• Louis Jones Reminds Us to "Do Better"
  Today - Martin Luther King Jr. Day - Louis Jones, Brand Safety Officer in Residence, reminds us that "brand safety is about human safety".
• Media Quality, Social Responsibility, and the Evolution of Brand Safety
  In a new white paper, Louis Jones, Brand Safety Officer in Residence, set out to get a pulse on where we as an ecosystem stand on brand safety after the struggles of the last few years.
• The Role of the Brand Safety Officer
  A BSI-connected trio discussed The Role of the Brand Safety Office: the professionalization of the BSO, and its intersection with hot-button issues like brand (and corporate social) responsibility.

• Political Advertising Mailbag

  As political advertising becomes more divisive, publishers have to decide if it is appropriate for their brands.

• Managing Political Advertising Mailbag
  Digital political advertising forces publishers and buyers to have policies and transparency that preserve brand safety.

• A Brand Safety Conversation, part one
  Outgoing and incoming Brand Safety Officers-in-Residence, Christine Desrosiers and Louis Jones, discuss brand safety, and the evolving role of the Brand Safety Officer in the industry.
• A Brand Safety Conversation, part two
  Part two of the discussion between outgoing and incoming Brand Safety Officers-in-Residence, Christine Desrosiers and Louis Jones.