Brand Safety Officer in Residence

The Brand Safety Institute has created the position of Brand Safety Officer in Residence to help design and implement its new digital resource library, advance the Brand Safety Officer curriculum, and drive engagement and collaboration with other stakeholders.

Longtime agency and 4A's executive Louis Jones is the current Brand Safety Officer in Residence.
Learn more about Louis Jones

Past Brand Safety Officers in Residence include:

• Christine Desrosiers

Articles from the Brand Safety Officer in Residence

• Media Quality, Social Responsibility, and the Evolution of Brand Safety
  In a new white paper, Louis Jones, Brand Safety Officer in Residence, set out to get a pulse on where we as an ecosystem stand on brand safety after the struggles of the last few years.
• The Role of the Brand Safety Officer
  A BSI-connected trio discussed The Role of the Brand Safety Office: the professionalization of the BSO, and its intersection with hot-button issues like brand (and corporate social) responsibility.

• Political Advertising Mailbag

  As political advertising becomes more divisive, publishers have to decide if it is appropriate for their brands.

• Managing Political Advertising Mailbag
  Digital political advertising forces publishers and buyers to have policies and transparency that preserve brand safety.

• A Brand Safety Conversation, part one
  Outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones, discuss brand safety, and the evolving role of the Brand Safety Officer in the industry.
• A Brand Safety Conversation, part two
  Part two of the discussion between outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones.