The Brand Safety Institute has created the position of Brand Safety Officer in Residence to help design and implement its new digital resource library, advance the Brand Safety Officer curriculum, and drive engagement and collaboration with other stakeholders.
Longtime agency and 4A's executive Louis Jones is the current Brand Safety Officer in Residence.
Learn more about Louis Jones
Past Brand Safety Officers in Residence include:
In this not-to-be-missed discussion, Louis Jones, BSI's Brand Safety Officer in Residence, talks to industry leaders about how brand safety demands - and can work to achieve - a healthy media ecosystem that in turn fosters a healthy society. Panelists are:
As political advertising becomes more divisive, publishers have to decide if it is appropriate for their brands.
Managing Political Advertising Mailbag
Digital political advertising forces publishers and buyers to have policies and transparency that preserve brand safety.