BSI’s Brand Safety Officer-in-Residence helps to amplify the voice, contributions and importance of a well-trained and resourced Brand Safety Officer.
Through discussion forums and “office hours” for certification candidates and BSI members, they provide guidance and leadership to the brand safety community on:
Jennette Offenberg, Associate Director, Media Operations & Digital Media Innovation at Merck Co. Inc. is our BSO-in-Residence for 2023.
Offenberg is an experienced media professional in both pharmaceutical industry and consumer packaged goods with concentrations in digital social media, brand safety, and marketing.
Past Brand Safety Officers-in-Residence include:
To learn more about joining the brand safety suitability community, please email firstname.lastname@example.org.
As political advertising becomes more divisive, publishers have to decide if it is appropriate for their brands.
Managing Political Advertising Mailbag
Digital political advertising forces publishers and buyers to have policies and transparency that preserve brand safety.