The Brand Safety Institute has named two dozen industry leaders as founding members of the BSI Board of Advisors, which will help design the brand safety curriculum for BSI's accreditation program for corporate executives. The new Board includes senior executives focusing on brand safety and related issues from top trade associations – including the 4A's, IAB UK, IAB Tech Lab, ISBA, and TAG – and companies – including Bank of America, Facebook, Oracle Advertising, GroupM, and Pandora.

Ad-ID adstra Beeler.Tech Adobe Wunderman 4As TAG Von Wersch Partner Unruly UM Pandora Philo Publishers Clearing House OpenX IAB TechLab Oracle Advertising OMD NBCUniversal MMI Media Trust Facebook ISBA IAB UK Horizon Media GroupM Double Bagel BPA Confiant Bank of America

"If you want to establish a rigorous standard for brand safety knowledge and expertise, you need to consult with the industry leaders who have set the bar on those issues," said Neal Thurman, co-founder of BSI. "We are delighted to welcome a powerhouse panel of brand safety experts from across the digital advertising space to help us design a robust, impactful, and forward-thinking brand safety curriculum. Working together, we can give brand safety executives the information and tools they need to protect their brands – and our ecosystem – from the growing range of brand safety threats."

The Board chair is Rachel Nyswander Thomas, Chief Operating Officer at the Trustworthy Accountability Group.

Joe Barone

Managing Partner, Digital Ad Operations
GroupM North America

Rob Beeler

Founder & CEO

Alisa Bergman

VP & Chief Privacy Officer

Jason Bier

Chief Privacy Officer and Legal Counsel

William Bock

Media & Data Consultant

Steve Chester

Director of Media

Scott Cunningham


Christine Desrosiers

Ad Operations, Programmatic, & Publisher Ad Tech Consultant
Double Bagel Consulting

John DeVine

Head of Global Operations

Abrahim Farraj

Director, Creative Content Protection

Harold Geller

Executive Director

Rachel Glasser

Chief Privacy Officer

Marc Goldberg

Method Media Intelligence

Chris Hallenbeck

Senior Director, Marketplace Quality

Stacey Hultgren

Senior Manager, Ad Quality Measurement

Jessica King

Senior Product Manager

Tina Lakhani

Head of Tech

Joshua Lowcock

EVP, Chief Digital & Innovation Officer
UM (part of IPG Mediabrands)

Israel Mirsky

Executive Director, Global Technology and Emerging Platforms

Mazen Mroueh

Global Digital Manager
Friesland Campina

David Murnick

formerly EVP, Digital Operations and Technology Partnerships
Dentsu Aegis Group

John Murphy

Chief Quality Officer

Richard Murphy

BPA Worldwide

Chris Olson

Co-Founder & CEO
The Media Trust

Jay Pinho

Principal Product Manager
Oracle Advertising

Terri Schriver

SVP, Enterprise Media
Bank of America

Amit Shetty

Senior Director, Product
IAB Tech Lab

Rachel Nyswander Thomas

Chief Operating Officer
Trustworthy Accountability Group

Sal Tripi

AVP, Digital Operations & Compliance
Publishers Clearing House

Kyle Turner

Director of Advertising Partnerships

Oliver von Wersch

Founder & CEO
vonwerschpartner Digital Strategies

Eric Warburton

VP, Ad Operations
Horizon Media