The Brand Safety Institute's Advisory Board helps direct BSI's efforts and design the brand safety curriculum for BSI's accreditation program for corporate executives. The Board includes senior executives focusing on brand safety and related issues from top trade associations – including the 4A's, IAB UK, ISBA, and TAG – and companies including Bank of America, Meta, Zefr, Oracle Advertising, GroupM, and NBCUniversal.

4As Bank of America BPA GroupM Horizon Media Inspire Brands Magnite Meta NBCUniversal OpenX Oracle Advertising Pandora Sightly Stages Collective TAG Tegna UM Zefr

"If you want to establish a rigorous standard for brand safety knowledge and expertise, you need to consult with the industry leaders who have set the bar on those issues," said Neal Thurman, co-founder of BSI. "Working together, we can give brand safety executives the information and tools they need to protect their brands – and our ecosystem – from the growing range of brand safety threats."

The Board chair is Rachel Nyswander Thomas, Chief Operating Officer at TAG.

Joe Barone

Joe Barone

Managing Partner, Brand Safety Americas
GroupM
Rob Beeler

Rob Beeler

Founder & CEO
Beeler Tech LLC
William Bock

William Bock

VP, Group Partner, Global Brand Safety
UM
Deva Bronson

Deva Bronson

EVP, Global Head of Brand Assurance
Dentsu Inc.
David Byrne

David Byrne

Responsible Media Advisor; ex-Spotify; ex-TikTok
Spotify
Stephen Chester

Stephen Chester

Director of Media
ISBA
Scott Cunningham

Scott Cunningham

Technology, Publishing, Advertising Executive
Scott Cunningham
Christine Desrosiers

Christine Desrosiers

Director of Product Management
Boltive
Abrahim Farraj

Abrahim Farraj

Senior Director, Brand Safety
NBCUniversal
Chris Fehrmann

Chris Fehrmann

Vice President, Digital Products
TEGNA Inc.
Kevin Freemore

Kevin Freemore

SVP Media, Technology & Data
4A's
Joe Fried

Joe Fried

VP, Biddable Media
Inspire Brands
Greg Garunov

Greg Garunov

EVP, Strategic Development
Sightly
Rachel Glasser

Rachel Glasser

Chief Privacy Officer
Magnite
Marc Goldberg

Marc Goldberg

Chief Executive Officer
Stages Collective
Chris Hallenbeck

Chris Hallenbeck

Senior Director, Marketplace Quality
OpenX Technologies Inc
Stacey Hultgren

Stacey Hultgren

Director, Ad Quality Measurement
Pandora Media, LLC
Bradley Hunter

Bradley Hunter

Global Head of Brand Safety and Industry Relations
TikTok Pte. Ltd.
Julie Kandel

Julie Kandel

Senior Partner, Director of Brand Safety North America
GroupM
Jessica King-Moore

Jessica King-Moore

Director, Global Trust & UK Operations
Unruly ®
Jason Lee

Jason Lee

EVP, Brand Safety & Consumer Advocacy
Horizon Media LLC
Sam Mansour

Sam Mansour

Sr. Manager Product Management
Oracle
Chris Marino

Chris Marino

Head of Agency, Google Customer Solutions
Google
Jon Morra

Jon Morra

Chief AI Officer
Zefr
Mazen Mroue

Mazen Mroue

Head of Performance Product & Operations - Middle East
Publicis Groupe
David Murnick

David Murnick

Executive Advisor / Consultant
dentsu
John Murphy

John Murphy

Chief Strategy Officer
Confiant Inc
Richard Murphy

Richard Murphy

President & CEO
BPA Worldwide
Rachel Nyswander Thomas

Rachel Nyswander Thomas

Chief Operating Officer
Trustworthy Accountability Group
Jennette Offenberg

Jennette Offenberg

Associate Director, Digital Media Innovation (Social Media & Video Marketing)
Merck
Rob Rakowitz

Rob Rakowitz

Co-founder, Initiative Lead
WFA
Dan Realson

Dan Realson

Senior Vice President, Digital Ad Sales and Business Development
FOX
Jermaine Roseman

Jermaine Roseman

Vice President Business Operations
Paramount
Caitlin Rush

Caitlin Rush

Marketing Manager, Brand Safety & Suitability
Meta Platforms, Inc.
Terri Schriver

Terri Schriver

SVP, Brand Safety Executive
Bank of America Corporation
Amit Shetty

Amit Shetty

VP Product
pixalate
Jason Smith

Jason Smith

Chief Growth Officer
Publicis Groupe
Oliver von Wersch

Oliver von Wersch

Partner
Statista