The Brand Safety Institute has named two dozen industry leaders as founding members of the BSI Board of Advisors, which will help design the brand safety curriculum for BSI's accreditation program for corporate executives. The new Board includes senior executives focusing on brand safety and related issues from top trade associations – including the 4A's, IAB UK, IAB Tech Lab, ISBA, JICWEBS, and TAG – and companies – including Bank of America, Facebook, IPG Mediabrands, GroupM, and Pandora.

"If you want to establish a rigorous standard for brand safety knowledge and expertise, you need to consult with the industry leaders who have set the bar on those issues," said Neal Thurman, co-founder of BSI. "We are delighted to welcome a powerhouse panel of brand safety experts from across the digital advertising space to help us design a robust, impactful, and forward-thinking brand safety curriculum. Working together, we can give brand safety executives the information and tools they need to protect their brands – and our ecosystem – from the growing range of brand safety threats."

The Board chair is Rachel Nyswander Thomas, Chief Operating Officer at the Trustworthy Accountability Group.

Founding members of the BSI Advisory Board include:

Joe Barone

Managing Partner, Digital Ad Operations
GroupM North America

Rob Beeler

Chairman
AdMonsters

Alisa Bergman

VP & Chief Privacy Officer
Adobe

Jason Bier

Chief Privacy Officer and Legal Counsel
ALC

Dennis Buchheim

SVP & GM
IAB Tech Lab

Steve Chester

Director of Media
ISBA

Scott Cunningham

Founder
Cunningham.Tech

Christine Desrosiers

Director, Revenue Systems & Programmatic
BabyCenter

John DeVine

Head of Global Operations
Facebook

Richard Foan

Executive Chairman
JICWEBS

Harold Geller

Executive Director
Ad-ID

Rachel Glasser

Chief Privacy Officer
Wunderman

Marc Goldberg

Stages Collective

David Green

Vice President, Public Policy
NBCUniversal

Stacey Hultgren

Senior Manager, Ad Quality Measurement
Pandora

Louis Jones

EVP, Media & Data
4A's

Jessica King

Senior Product Manager
Unruly

Dallas Lawrence

Chief Communications & Brand Officer
OpenX

Stephanie Layser

Vice President, Advertising Technology & Operations
News Corp

Joshua Lowcock

EVP, Chief Digital & Innovation Officer
UM (part of IPG Mediabrands)

Jon Mew

CEO
IAB UK

David Murnick

EVP, Digital Operations and Technology Partnerships
Dentsu Aegis Group

John Murphy

Chief Quality Officer
Confiant

Richard Murphy

EVP
BPA Worldwide

Rachel Nyswander Thomas

Chief Operating Officer
Trustworthy Accountability Group

Chris Olson

Co-Founder & CEO
The Media Trust

Terri Schriver

SVP, Enterprise Media
Bank of America

Sal Tripi

AVP, Digital Operations & Compliance
Publishers Clearing House

Kyle Turner

Director of Advertising Partnerships
Philo

Oliver von Wersch

Founder & CEO
vonwerschpartner Digital Strategies

Eric Warburton

VP, Ad Operations
Horizon Media

Derek Wise

VP Contextual Intelligence
Oracle Data Cloud