The Brand Safety Institute's Advisory Board helps direct BSI's efforts and design the brand safety curriculum for BSI's accreditation program for corporate executives. The Board includes senior executives focusing on brand safety and related issues from top trade associations – including the 4A's, IAB UK, ISBA, and TAG – and companies including Bank of America, Meta, Zefr, Oracle Advertising, GroupM, and NBCUniversal.
"If you want to establish a rigorous standard for brand safety knowledge and expertise, you need to consult with the industry leaders who have set the bar on those issues," said Neal Thurman, co-founder of BSI. "Working together, we can give brand safety executives the information and tools they need to protect their brands – and our ecosystem – from the growing range of brand safety threats."
The Board chair is Rachel Nyswander Thomas, Chief Operating Officer at TAG.