The Brand Safety Institute has named two dozen industry leaders as founding members of the BSI Board of Advisors, which will help design the brand safety curriculum for BSI's accreditation program for corporate executives. The new Board includes senior executives focusing on brand safety and related issues from top trade associations – including the 4A's, IAB UK, IAB Tech Lab, ISBA, and TAG – and companies – including Bank of America, Facebook, Oracle Data Cloud, GroupM, and Pandora.
"If you want to establish a rigorous standard for brand safety knowledge and expertise, you need to consult with the industry leaders who have set the bar on those issues," said Neal Thurman, co-founder of BSI. "We are delighted to welcome a powerhouse panel of brand safety experts from across the digital advertising space to help us design a robust, impactful, and forward-thinking brand safety curriculum. Working together, we can give brand safety executives the information and tools they need to protect their brands – and our ecosystem – from the growing range of brand safety threats."
The Board chair is Rachel Nyswander Thomas, Chief Operating Officer at the Trustworthy Accountability Group.
Joe Barone
Managing Partner, Digital Ad Operations
GroupM North America
Rob Beeler
Chairman
AdMonsters
Alisa Bergman
VP & Chief Privacy Officer
Adobe
Jason Bier
Chief Privacy Officer and Legal Counsel
ALC
William Bock
Media & Data Consultant
4A's
Steve Chester
Director of Media
ISBA
Scott Cunningham
Founder
Cunningham.Tech
Christine Desrosiers
Ad Operations, Programmatic, & Publisher Ad Tech Consultant
Double Bagel Consulting
John DeVine
Head of Global Operations
Facebook
Abrahim Farraj
Director, Creative Content Protection
NBCUniversal
Harold Geller
Executive Director
Ad-ID
Rachel Glasser
Chief Privacy Officer
Wunderman
Marc Goldberg
Method Media Intelligence
Chris Hallenbeck
Senior Director, Marketplace Quality
OpenX
Stacey Hultgren
Senior Manager, Ad Quality Measurement
Pandora
Jessica King
Senior Product Manager
Unruly
Tina Lakhani
Head of Tech
IAB UK
Joshua Lowcock
EVP, Chief Digital & Innovation Officer
UM (part of IPG Mediabrands)
Israel Mirsky
Executive Director, Global Technology and Emerging Platforms
OMD
Mazen Mroueh
Global Digital Manager
Friesland Campina
David Murnick
formerly EVP, Digital Operations and Technology Partnerships
Dentsu Aegis Group
John Murphy
Chief Quality Officer
Confiant
Richard Murphy
EVP
BPA Worldwide
Chris Olson
Co-Founder & CEO
The Media Trust
Jay Pinho
Principal Product Manager
Moat/Oracle Data Cloud
Terri Schriver
SVP, Enterprise Media
Bank of America
Amit Shetty
Senior Director, Product
IAB Tech Lab
Rachel Nyswander Thomas
Chief Operating Officer
Trustworthy Accountability Group
Sal Tripi
AVP, Digital Operations & Compliance
Publishers Clearing House
Kyle Turner
Director of Advertising Partnerships
Philo
Oliver von Wersch
Founder & CEO
vonwerschpartner Digital Strategies
Eric Warburton
VP, Ad Operations
Horizon Media