With the rise in threats from fake news, inappropriate content, marketing tech, the digital supply chain, ad fraud and socially responsible consumers, marketers need a sound brand safety strategy to protect their brand’s image and reputation, as well their media investment.
This educational series - presented in conjunction with the MMA - is designed to help marketers deepen their knowledge of brand safety challenges and formulate proactive responses to them using peer-validated best practices and practical worksheets.
Upcoming webinars include:
TUESDAY, OCTOBER 26, 2021
Brand Safety Tool and Vendor Management Best Practices, Resources & Budgeting for Brand Safety
WEDNESDAY, NOVEMBER 17, 2021
Brand Safety Incident Management, Governance, and Performance Management
In conjunction with, and extending, the 614 Group's Brand Safety Summit in New York, November 3-4, 2021, the Brand Safety Week will offer the chance to participate in a number of practical learning sessions, workshops and breakouts dedicated to teaching you the best strategies for protecting consumers and brands online, led by industry experts.