Latest Event Updates
Key highlights from BSI's presence at Cannes Lions 2024, including industry announcements, discussions on programmatic transparency, AI's role in marketing, and the importance of diversity and sustainability in responsible marketing. Read more
Highlights from BRIDGE’24: Discover how inclusive behaviors enhance business impact, featuring Dr. Omar Rodriguez-Vila's groundbreaking inclusive marketing research.Read more
Highlights from POSSIBLE conference's panel on brand safety, featuring insights on advanced contextual targeting and industry challenges. Read more
Two days of vibrant conversations dedicated to improving the state of brand and consumer safety. As the topics surrounding brand safety continue to expand, Brand Safety Week becomes a forum not only for surfacing challenges, but for deeper dives focused on solutions and preemptive actions for a safer digital environment for brand and people alike. Watch our summary videos Club Courage & Equity Lounge
Brand Safety Week is designed to focus industry attention and foster dialogue around brand safety, brand suitability, and brand sustainability. Consisting of of in-person educational sessions as well as a full slate of online learning, this year's events take place in New York City November 1-3, 2022.
Brand Safety Week is hosted by The 614 Group in partnership with the Brand Safety Institute and the Global Alliance for Responsible Media (GARM).
Read BSI's full recap of BSW 2022
Read Louis Jones' reaction to BSW 2022
More info about Brand Safety Week 2022, taking place Oct. 31-Nov. 3 in New York City, are out, including early-bird pricing rates that run through July 31.Read more
BSI co-founder, Neal Thurman, gives a preview of our presence at the upcoming Cannes 2022.Read more
The BSI will co-host the second annual Brand Safety Week the first week of November 2022 in New York City.Read more
The BSI proudly participated in a panel discussion at SXSW in 2022 on the topic of trust and self-regulation in digital advertising.Read more
BSI co-founder Neal Thurman took part in the IAB's Annual Leadership Meeting event. Here are his thoughts on the event and the state of brand safety in 2022.Read more
Brand Safety Week, November 2021
Designed to focus industry attention and foster dialogue around the future of brand safety, suitability, and sustainability.
All Presentations and Announcements
"Innovations in Brand Safety" Sessions
"A More Thorough and Effective Brand Safety Plan"MMA Webinar Series: Brand Safety Strategy
With the rise in threats from fake news, inappropriate content, marketing tech, the digital supply chain, ad fraud and socially responsible consumers, marketers need a sound brand safety strategy to protect their brand’s image and reputation, as well their media investment.
This educational series - presented in conjunction with the MMA - is designed to help marketers deepen their knowledge of brand safety challenges and formulate proactive responses to them using peer-validated best practices and practical worksheets.