May 18 - 19
November 1 - 4
Designed to focus industry attention and foster dialogue around the future of brand safety, suitability, and sustainability.
With the rise in threats from fake news, inappropriate content, marketing tech, the digital supply chain, ad fraud and socially responsible consumers, marketers need a sound brand safety strategy to protect their brand’s image and reputation, as well their media investment.
This educational series - presented in conjunction with the MMA - is designed to help marketers deepen their knowledge of brand safety challenges and formulate proactive responses to them using peer-validated best practices and practical worksheets.