Creator-in-Residence

Please join BSI in bringing onboard our very own Creator-in-Residence.

Elijah Psysk, who at 15 years of age discovered that he could widen his appeal as a magician, was an early creator on YouTube. Elijah discovered that being a creator can be lucrative, but time-consuming. He started working with brands directly and did a stint at an industry marketing trade group, bringing all his skills and perspectives together.

Elijah, will now put those talents to work for BSI as our Creator-in-Residence to help guide our work with the growing creator economy, in the name of brand safety, and will also help elevate BSI’s messaging to its communities across our work and social platforms.

Listen to Elijah’s story as he tees up his first conversation with BSI's Louis Jones.

Elijah has created coursework for creators to learn about brand safety and suitability, either earning a certification or a crash-course introduction.

Brand Safety and Suitability Crash Course for Creators

In under 15 minutes, you’ll learn:

What brand safety really means (and why it matters)
How to avoid demonetization and policy violations
Tips to stay authentic while aligning with advertiser expectations
What makes brands choose one creator over another

Take the Brand Safety and Suitability Crash Course for Creators

Brand Safety and Suitability for Creators

Brands want creators who understand their world—who get why brand safety and suitability are crucial to sponsorship decisions. This course gives you that edge, helping you:

Protect your channel and reputation
Build trust with brands and audiences
Open doors to long-term sponsorships and collaborations

At the end of the course, you’ll earn a Brand Safety and Suitability Certification – a credential that signals to sponsors that you’re not just a creator, you’re their ideal partner.

Learn more about the Brand Safety and Suitability Crash Course for Creators