Brand Safety Week 2021

  The Role of Disinformation in Brand Safety Online

Originally presented at BSI's "Innovation in Brand Safety" at Brand Safety Week, on Wednesday, November 3, 2021

The Global Disinformation Index (GDI) summed it up when they said, “the harms of disinformation are proliferating around the globe––threatening our elections, our health, and our shared sense of accepted facts.” With the volume of content online, the rise of disinformation or “fake news” is a challenge that needs to be tackled head-on. With serious and impending risk to brand equity due to misaligned messaging, brand safety solutions need to adapt, and brands need to take an active approach to protect themselves from inadvertently funding nefarious sites across the open web.

Join Jay Pinho, Head of Product Management for Brand Safety at Oracle Advertising and Danny Rogers, Co-founder and CTO of GDI for a session about the importance of tackling disinformation head on, use cases for leveraging such solutions, and what actionable steps brands and agencies can take to safeguard ad spend and help mitigate exposure to harmful disinformation risks on news sites globally.