Through discussions with brand safety experts who contributed to Brand Safety Evolves white paper, we were able to develop a checklist of the steps you can take to increase your efforts in creating your own Brand Safety Plan.
Talking points for companies' sales and business development teams to explain why their investment in an in-house BSO makes them a superior partner, versus those companies who do not make that investment.
IAB Europe has launched this Guide to share background context on brand safety in Europe, pan-European definitions for brand safety and brand suitability with accompanying key considerations, best practices and case studies to help educate all stakeholders on ensuring brand safe environments.
Brought to you by the Mobile Marketing Association (MMA) and the Brand Safety Institute (BSI), this resource will greatly assist advertisers and brand management teams across multiple industries determine and flesh out their needs in the areas of brand safety and suitability.
Stay in Touch
Get updated on Brand Safety Institute’s news and developing initiatives.