Brand Safety Best Practice Guides

Creating a More Thorough and Effective Brand Safety Plan
Through discussions with brand safety experts who contributed to Brand Safety Evolves white paper, we were able to develop a checklist of the steps you can take to increase your efforts in creating your own Brand Safety Plan.
Identifying, Preventing, and Addressing Adjacency Issues
Discussion of best practices for brands, ad tech, and publishers around problems caused by undesirable ad adjacencies.
Hardening Defenses to Prevent Malware in the Direct Sales Channel
Guide to reducing the risk that a bad actor could gain access to a publisher's users by exploiting weaknesses in the Direct Sales Channel.
Developing an Anti-Malware Program for your Organization
Publishers' guide to preventing, monitoring, and stopping malware attacks on their users.
Selecting and Continuously Evaluating Your Vendors
Discussion of best practices in finding the right external partners for a business need, and making sure they live up to your expectations.
Understanding, Explaining, and Demonstrating the Value of a BSO
Discussion of how to communicate your value as a BSO across the company, and how to raise your profile.
Leveraging BSO Certification as a Differentiator in Market
Talking points for companies' sales and business development teams to explain why their investment in an in-house BSO makes them a superior partner, versus those companies who do not make that investment.