Learn how to effectively navigate brand safety & suitability in the open web. Expert insights on transparency, inventory quality, and responsible programmatic investment to reduce risk and improve performance.
Learn how to navigate brand safety and suitability on digital platforms. Marketers will get insights from the experts on platform safety, campaign settings and measurement, what brand safety isn't, and more.
As the industry has shifted from uniform “brand safety” toward more nuanced “brand suitability” (tailored to individual brands, campaigns, and geographies), a new paradigm is needed where agencies and platforms facilitate - but do not dictate - enabling brands to define their own standards while promoting an ecosystem of diverse tools and transparent measurement.
Media responsibility is about more than ethics — it’s good business.
In collaboration with Meta, a new white paper, “From Values to Value: The Business Case for Responsible Media,” which brings together insights from across the industry to show how responsible media practices drive real business outcomes.
