Brand Safety Resources

As the industry has shifted from uniform “brand safety” toward more nuanced “brand suitability” (tailored to individual brands, campaigns, and geographies), a new paradigm is needed where agencies and platforms facilitate - but do not dictate - enabling brands to define their own standards while promoting an ecosystem of diverse tools and transparent measurement.

Media responsibility is about more than ethics — it’s good business.

In collaboration with Meta, a new white paper, “From Values to Value: The Business Case for Responsible Media,” which brings together insights from across the industry to show how responsible media practices drive real business outcomes.