Introduction to the fundamental concepts of viewability, invalid traffic (IVT), and malware threats, and a way to think about the challenges of data collection.
In the light of Russia’s ongoing invasion of Ukraine, Pixalate is continually searching for mobile apps and website domains for which title and/or developer name matches entities that have been added to the most recent US-OFAC sanctions lists.
Global standards and industry-wide adoption will help protect brands, and ensure that their ads display where intended, next to the right content in a brand-safe environment.
Glossary of digital advertising terms-of-art, players, organizations, and technical processes, with an emphasis on those that impact good brand safety practice.
Ad Tech is a never-ending world of acronyms, alphabet soup and technical mumbo jumbo. With our handy decoder ring, AdMonsters Decoder series decodes the latest terminology to enter the ad tech lexicon.
The Local Media Consortium (LMC), in partnership with the Brand Safety Institute and Scott Cunningham, founder of the IAB Tech Lab, created a media-buying Local News Advertising Inclusion List that opens up thousands of vetted local media advertising opportunities for national brands and companies.
This comprehensive checklist simplifies the validation process for finding trusted and informed Vendor Partners that help protect your clients, employees, and business, bringing transparency and accountability to the vendor selection process.
The new open-sourced, cross industry framework from The Advertising Association's Black Representation in Marketing (BRiM) initiative, includes principles, commitments and tools to champion fair representation of Black people in marketing. The framework aims to cover the complete marketing journey, and provides readily available templates and tools for putting efforts into practice.