The Local Media Consortium (LMC), in partnership with the Brand Safety Institute and Scott Cunningham, consultant and Founder of the IAB Tech Lab, today announced the creation of a media-buying "Local News Advertising Inclusion List" that opens up thousands of vetted local media advertising opportunities for national brands and companies during times of crises, particularly as the Coronavirus pandemic generates heightened media consumption.
Ad Tech is a never-ending world of acronyms, alphabet soup and technical mumbo jumbo. With our handy decoder ring, AdMonsters Decoder series decodes the latest terminology to enter the ad tech lexicon.
This comprehensive checklist simplifies the validation process for finding trusted and informed Vendor Partners that help protect your clients, employees, and business, bringing transparency and accountability to the vendor selection process.
The new open-sourced, cross industry framework from The Advertising Association's Black Representation in Marketing (BRiM) initiative, includes principles, commitments and tools to champion fair representation of Black people in marketing. The framework aims to cover the complete marketing journey, and provides readily available templates and tools for putting efforts into practice.
An automated tool that compares ads.txt files with sellers.json and provides simple and useful feedback "to help publishers and buyers gain insight into the authenticity of the parties who mediate between them."
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