Brand Safety Tools

Brand Safety Metrics 101
Introduction to the fundamental concepts of viewability, invalid traffic (IVT), and malware threats, and a way to think about the challenges of data collection.
Brand Safety Checklist
A checklist of the steps you can take to increase your efforts in creating your own Brand Safety Plan.
Pixalate's OFAC Russian Sanctions Tracker
In the light of Russia’s ongoing invasion of Ukraine, Pixalate is continually searching for mobile apps and website domains for which title and/or developer name matches entities that have been added to the most recent US-OFAC sanctions lists.
IAB Tech Lab Brand Safety & Ad Fraud Standards, Specifications & Guidelines
Global standards and industry-wide adoption will help protect brands, and ensure that their ads display where intended, next to the right content in a brand-safe environment.
Brand Safety Glossary
Glossary of digital advertising terms-of-art, players, organizations, and technical processes, with an emphasis on those that impact good brand safety practice.
AdMonsters Decoder
Ad Tech is a never-ending world of acronyms, alphabet soup and technical mumbo jumbo. With our handy decoder ring, AdMonsters Decoder series decodes the latest terminology to enter the ad tech lexicon.
Local Media Inclusion List
The Local Media Consortium (LMC), in partnership with the Brand Safety Institute and Scott Cunningham, founder of the IAB Tech Lab, created a media-buying Local News Advertising Inclusion List that opens up thousands of vetted local media advertising opportunities for national brands and companies.
American Marketing Association's Brand Safety Checklist for B2B Marketers
This comprehensive checklist simplifies the validation process for finding trusted and informed Vendor Partners that help protect your clients, employees, and business, bringing transparency and accountability to the vendor selection process.
Brand Safety Job Listings
via Indeed.com
Black Representation in Marketing Framework Tools
The new open-sourced, cross industry framework from The Advertising Association's Black Representation in Marketing (BRiM) initiative, includes principles, commitments and tools to champion fair representation of Black people in marketing. The framework aims to cover the complete marketing journey, and provides readily available templates and tools for putting efforts into practice.