Brand Safety Tools

Some resources, indicated by a lock icon  are only available to BSI members and certified Brand Safety Officers. To access them, click the link and look for the "Job Aids" module on your learning dashboard.

How to use brand safety tools to protect your brand’s reputation
Learn how to use the right brand safety tools and solutions to monitor your brand online, mitigate risk and protect your reputation on social media. (via Sprout Social)
Brand Safety Metrics 101
Introduction to the fundamental concepts of viewability, invalid traffic (IVT), and malware threats, and a way to think about the challenges of data collection.
Brand Safety Checklist
A checklist of the steps you can take to increase your efforts in creating your own Brand Safety Plan.
IAB Tech Lab Brand Safety & Ad Fraud Standards, Specifications & Guidelines
Global standards and industry-wide adoption will help protect brands, and ensure that their ads display where intended, next to the right content in a brand-safe environment.
Brand Safety Glossary
Glossary of digital advertising terms-of-art, players, organizations, and technical processes, with an emphasis on those that impact good brand safety practice.
AdMonsters Decoder
Ad Tech is a never-ending world of acronyms, alphabet soup and technical mumbo jumbo. With our handy decoder ring, AdMonsters Decoder series decodes the latest terminology to enter the ad tech lexicon.
Local Media Inclusion List
The Local Media Consortium (LMC), in partnership with the Brand Safety Institute and Scott Cunningham, founder of the IAB Tech Lab, created a media-buying Local News Advertising Inclusion List that opens up thousands of vetted local media advertising opportunities for national brands and companies.
Google Ads Placement Exclusion List
[Climb Marketing] built this list for our digital advertising team to apply to all of our client's accounts. Now we're sharing it with you, delivered to your email as a Google Sheet.
American Marketing Association's Brand Safety Checklist for B2B Marketers
This comprehensive checklist simplifies the validation process for finding trusted and informed Vendor Partners that help protect your clients, employees, and business, bringing transparency and accountability to the vendor selection process.
Brand Safety Job Listings
Black Representation in Marketing Framework Tools
The new open-sourced, cross industry framework from The Advertising Association's Black Representation in Marketing (BRiM) initiative, includes principles, commitments and tools to champion fair representation of Black people in marketing. The framework aims to cover the complete marketing journey, and provides readily available templates and tools for putting efforts into practice.
Black-Owned Media Database
A curated, public database of Black-owned media companies across the country from the Black Owned Media Equity and Sustainability Institute.
A credibility rating service for Twitter influencers and news/content websites with an automated scoring model that analyzes the pattern of flow of information on Twitter and evaluates how accounts entangle with those flows.


NewsGuard’s Whitelist Of Ukrainian Publishers Aims To Combat Wartime Misinformation
NewsGuard created a whitelist of publishers based in Ukraine, where the news media market has been in decline due to the Russian invasion.
Pixalate's OFAC Russian Sanctions Tracker
In the light of Russia’s ongoing invasion of Ukraine, Pixalate is continually searching for mobile apps and website domains for which title and/or developer name matches entities that have been added to the most recent US-OFAC sanctions lists.
NewsGuard Russia-Ukraine Disinformation Tracking Center
Researchers, platforms, advertisers, government agencies, or other institutions can request access to the full list of domains NewsGuard has identified as Russia-Ukraine disinformation sites.