The Brand Safety Institute has compiled the latest news from around the digital advertising institute touching on brand safety, brand suitability, AI, technology, diversity and inclusion, and other topics shaping discussion.


Feb 13, 2024 Zefr Elevates Brand Safety with Promotion of Jon Morra to Chief AI Officer and Launches Cutting-Edge AI Advancements Zefr

DoubleVerify Says Classifying MFA Means Considering Shades Of Gray AdExchanger

Feb 7, 2024 Never heard of Adfidence? You might soon if you have brand safety concerns Digiday

Feb 5, 2024 8 Mid-Market Brand Tips To Outsmart The Competition MediaPost

Feb 4, 2024 Super Bowl Advertisers Shun X in Favor of TikTok and Reddit, Reflecting Shift in Marketing Strategies TechStory

Feb 1, 2024 It’s the end of the beginning. Stop mourning the cookie and get building The Drum

Jan 29, 2024 Social media isn’t (just) an advertising channel The Media Leader

Jan 26, 2024 Why we need to shift conversations from brand safety to suitability Marketing-Interactive

Jan 19, 2024 Study: 49% of marketers expect to increase ad spend on podcasts Marketing-Interactive

Global Programmatic Advertising Market Size/Share Worth USD 30.1 Billion by 2032 at a 35% CAGR GlobeNewswire News Room

DoubleVerify's Zagorski Urges Responsible Response To Rise Of AI Concerns BeetTV

Jan 15, 2024 The case for curation: How vetted inventory may be the key to success in a cookie-less world Campaign Asia

Jan 3, 2024 The Top PR Predictions for 2024: More AI, Less X Adweek

Dec 24, 2023 Over 50 per cent of users may shun social media by 2025 as misinformation, toxicity grow New Indian Express

Partnerships To Track Sustainability Standards MENAFN

Dec 22, 2023 YearEnder 2023: Why was last year all about connected TV? Financial Express

8 Mid-Market Brand Tips To Outsmart The Competition Marketing Insider

Dec 19, 2023 Google is evaluating additional PMax brand safety controls Search Engine Land

Dec 8, 2023 20 Important Tips For Leveraging AI In Content Marketing Forbes

Brand Safety: How big a worry for marketers? exchange4media

Dec 6, 2023 Google advertisers can now opt out of Search Network Search Engine Land

Dec 5, 2023 Protecting your brand reputation and ad spend: the critical role of media quality Marketing Mag

Dec 4, 2023 "What is good for audiences, is good for business": How BBC's commitment to verified journalism is shaping brand safety for advertisers Campaign Asia

Dec 1, 2023 TikTok Expands Contextual Advertising Solution to Europe: Boosting Brand Safety and Relevance TickerTV News

Nov 28, 2023 How brand purpose can drive positive change Fast Company

Building Brand Loyalty with Authentic Advertising AiThority

Why agency execs believe there will be more faux OOH in 2024 Digiday

Nov 22, 2023 Thirteen Years Of Ad Tech Progress In One AdExchanger Comic AdExchanger

Nov 21, 2023 Unraveling the multidimensional consumer tapestry: The journey to inclusive marketing The Drum

Down With Blocklists! AdExchanger

70% of marketers plan to unlock potential of generative AI in their marketing Daily Times Nigeria

Nov 19, 2023 Children’s Safety In The Online World: The Impact Of Product Design TickerTV News

Nov 17, 2023 A $406bn gaming industry and the melee for advertiser's next frontier The Drum

Nobody’s talking about this hidden threat in generative AI Fast Company

Nov 16, 2023 Integral Ad Science Continues Global Expansion of TikTok Partnership for Brand Safety & suitability Measurement to 21 New Markets Marketscreener

The case for and against brand safety Digiday

Social media trends: Close friends and brand enemies? Marketing Brew

Nov 15, 2023 Brands are wasting budget on “annoying” ads that do more harm than good, new YouGov survey finds Mobile Marketing Magazine

Nov 14, 2023 How AI Can Help Advertisers Fully Capitalize On Podcasting Opportunities Forbes

4 ways top advertisers will use AI and automation in 2024 Ad Age

Brand authenticity and consumer perception—why understanding audience values is key for marketing strategy Ad Age

Navigating the age of misinformation: Safeguarding your brand in the era of "Made for Advertising" websites Crimtan

Nov 13, 2023 How YouTube’s CTV Offering Does (and Doesn’t) Look Like Traditional TV VideoWeek

Nov 9, 2023 What is the difference between brand suitability and brand safety? Insider Intelligence

How rideshare premium video is opening opportunities to reach cord-cutters Ad Age

Nov 8, 2023 Brands are safer than they think on podcasts, a joint study by Audacy and Alter Agents finds Podnews

Nov 7, 2023 Back To Basics: Unlocking Your Most Significant Advertising Levers Forbes

Nov 2, 2023 5 ways Google and YouTube advertisers can protect their brands Search Engine Land

Tubi Reaches 70M Monthly Users, 30% Revenue Growth Adweek

Oct 31, 2023 Brand Advertisers Now Tops in Podcasting Ad Spend TALKERS