Brand Safety and Suitability News from Around the Industry
The Brand Safety Institute has compiled the latest news from around the digital advertising institute touching on brand safety, brand suitability, AI, technology, diversity and inclusion, and other topics shaping discussion.
May 28, 2026 South Korean Starbucks Apologizes For Ad That Evoked Massacre The Onion
Deprogramming Columbia Journalism Review
May 21, 2026 CIMM Paper Calls for Clearer, Industry-Aligned Definitions and Frameworks to Help Advertisers Navigate for Quality in Media Buying and Measurement Coalition for Innovative Media Measurement
May 19, 2026 Influencer Marketing Grows Up AdExchanger
May 18, 2026 Channel Factory’s Nico Greco: Brand Safety Rules were ‘Designed for Human Authors,’ not AI-Generated Content Beet.tv
Meta Expands IAS Block Lists To Threads MediaPost
X Is Making a Major Creator Push, Launching Ad Product to Connect Brands and Users (Exclusive) The Hollywood Reporter
May 15, 2026 Why AI-driven reach is becoming a brand safety nightmare Adgully
May 14, 2026 The AI Chat Ad Frontier: What LLMs Change About Brand Safety And Control AdExchanger
May 13, 2026 Media fragmentation reshapes audience targeting and strategies Ticker
TikTok One launches Creator AI Search and revamps its partner tools in 2026 PPC Land
May 5, 2026 What brand safety tools miss about the World Cup Fast Company
May 4, 2026 Social Media App Spill Wants Relevance More Than Reach. Can Its Culture‑First Ad Model Scale? AdExchanger
Apr 30, 2026 How The New York Times is using Games and Cooking to win over ‘never news’ advertisers The Drum
Apr 29, 2026 How Zefr is using AI to fight AI inside the walled gardens The Drum
Apr 27, 2026 FAQ on brand safety: How AI content and creator marketing are reshaping risk in 2026 EMarketer
Apr 23, 2026 How Grant & Ash are rewriting the rules of creator brand safety Marketing Brew
Apr 15, 2026 FTC: Dentsu, Publicis, WPP To Discontinue 'Brand Safety' Standards MediaPost
Apr 14, 2026 MarTech Interview with Nico Greco, Chief Revenue Officer, North America, Channel Factory MarTechCube
Apr 13, 2026 IAS opens beta for tool that blocks low-quality AI content near ads PPC Land
CIPA Litigation Is Evolving. Is Your Privacy Program Keeping Up? Boltive
Apr 9, 2026 Compliance Keeps Failing After Deployment. Here's Why That's an Ad Tech Problem. Boltive
Apr 8, 2026 Advertising's new 'safety' fight Business Insider
Brand Safety 2026: AI Is Multiplying Risk—and Helping Manage It EMarketer
Advertisers Reframe Safety Around AI-Powered Ecosystem Let's Data Science
Apr 6, 2026 Keyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories AdExchanger
Mar 28, 2026 TikTok and BSI's creator suitability report reframes brand risk PPC Land
Mar 27, 2026 Ad ops is where other people’s bad decisions become emergencies Beeler.Tech
Mar 26, 2026 Judge dismisses lawsuit by Musk's X Corp accusing advertisers of illegal boycott Reuters
Podcast advertising doesn’t have a scale problem. It has a confidence problem The Drum
Mar 25, 2026 LLM ads raise concerns: Experts discuss measurement and brand safety risks Campaign
Mar 21, 2026 Mobile gaming ads convert the same day: what Kantar's 2,500-person study reveals PPC Land
Mar 20, 2026 The agency and advertiser investment paradox: They trust news, until they don’t The Media Leader
Roblox to overhaul ad policies, introduce revenue sharing in 2027 Reuters
Mar 19, 2026 7 Brand Safety Best Practices for ChatGPT Ads Campaigns in 2026 AdVenture
Mar 13, 2026 Key Contextual Data Points for Targeted and Brand-Safe CTV Advertising Streaming Media
Mar 11, 2026 Brand Safety and Digital Risk Management: Content Adjacency Intelligence, Misinformation Defense Systems, and Reputation Protection Technology Tech Bullion
Mar 10, 2026 How to build a World Cup brand safety playbook—what the Olympics can teach marketers AdAge
How Washington's AI Power Struggle Became a Marketing Headache AdWeek
Mar 9, 2026 Zefr Receives MRC Accreditation for Content-Level Brand Safety and Suitability Reporting on YouTube 01net.
Mar 6, 2026 Opinion: Why Trust is the Central Issue in Journalism Today AdWorld
Mar 4, 2026 Everything You Know About News Advertising Is Wrong AdWeek
Mar 3, 2026 Algorithm of fear: Rise of horror and black magic misinformation on social media triggers brand safety concerns Storyboard 18
Beyond Retrospective Damage Control: Cutting Off Harmful Content at the Source Cynopsis
Mar 2, 2026 EXCLUSIVE: A New Pitch Deck Reveals X Is Using Grok to Sell Brand Safety AdWeek
Feb 27, 2026 57 Experts on Brand Safety in the Creator Economy: What Brands Still Get Wrong Net Influencer
Feb 26, 2026 “It’s not about deserving”: Agencies ask publishers to prove measurable business impact Best Media Info
Feb 18, 2026 How The Minnesota Star Tribune Protects Advertisers While Covering ICE Crackdowns AdExchanger
Feb 5, 2026 Online Advertising Taskforce unveils eight ground rules to shape how agencies use AI Prolific North