Brand Safety News from Around the Industry
The Brand Safety Institute has compiled the latest news from around the digital advertising institute touching on brand safety, brand suitability, AI, technology, diversity and inclusion, and other topics shaping discussion.
May 6, 2025 BRIDGE Inclusive Marketing definitions for public review and comment BRIDGE
Apr 30, 2025 Study Finds Advertisers Prioritizing Performance Over Brand Safety MediaPost
Apr 24, 2025 Fewer Ads, Better Outcomes: Publishers Betting on Quality and Longevity Freestar
Apr 23, 2025 How Google’s cookie decision kills its Privacy Sandbox vision—industry leaders on what’s next for ad tracking AdAge
Mar 28, 2025 NewsGuard wins free speech ruling in battle with Roger Waters-backed publisher Press Gazette
Mar 27, 2025 Are You Now Or Have You Ever Been (A DEI Hire)? Above the Law
Stanford, Cal and UCLA investigated in Trump’s anti-DEI campaign AP
A federal judge temporarily blocks parts of Trump's anti-DEI executive orders ABC News
Reddit Rolls Out Updates to Its Conversation Ads Social Media Today
Mar 26, 2025 Silence, Brand! 03.26.25 Silence, Brand!
Mar 24, 2025 March 2025: A Bomb has gone off in Programmatic LinkedIn
Mar 8, 2025 Google scrubs mentions of ‘diversity’ and ‘equity’ from responsible AI team web page TechCrunch
Mar 7, 2025 Pros and Cons of Programmatic Advertising Streaming Media
Target, Amazon boycotts starting this week against DEI initiatives. Here's why The Oklahoman
YouTube bets on brand safety, folds on risky gambling content EMarketer
Feb 24, 2025 Snap Launches New Brand Suitability Suite for Advertisers Snap
Feb 21, 2025 Amazon Ads to change URL transparency and reporting after high-profile CSAM report from Adalytics Digiday
Brands shifting Local Area Marketing budgets from major digital platforms: TFM Digital Mi3
Feb 20, 2025 DoubleVerify launches Content-Level Controls on Meta, powering media quality and advertising effectiveness Agengy Reporter
Jan 30, 2025 Amazon Raises Its Ad Spending on Elon Musk’s X, in Major Reversal The Wall Street Journal
Jan 25, 2025 Meta’s Free-Speech Shift Made It Clear to Advertisers: ‘Brand Safety’ Is Out of Vogue The Wall Street Journal
Jan 24, 2025 Introducing Ads in Threads: Extend Your Campaigns to a Rapidly Growing Community Meta
Jan 21, 2025 Click Fraud in 2024: A Growing Threat to Digital Advertising WD Strategies
Jan 14, 2025 What is the Future of Brand Safety on Meta's Platforms? ExchangeWire
As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations Digiday
As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations Digiday
Jan 13, 2025 X To Add Multiple New Defendants In Ad Boycott Suit Media Daily News
Dec 24, 2024 YouTube declares war on clickbait: What it means for media, creators, and advertisers e4m
Dec 6, 2024 True Crime Podcasts Can Win Advertisers – As Long As The Discourse Stays Civil Ad Exchanger
Nov 8, 2024 Safeguarding Brand Safety and Suitability in the Age of Social Media Branding in Asia
Why vertical video content is helping news publishing stay the right side up The Drum
Brands and brand leaders react to Trump’s presidential win Campaign US
Less brand safety, more SEO spend in 2025, Forrester predicts Marketing Brew
Nov 7, 2024 DoubleVerify strengthens media quality authentication on Snap with brand safety and suitability measurement Agency Reporter
After The Election, News Corp Has Harsh Words For Advertisers Who Avoided News AdExchanger
Oct 13, 2024 Adam Mosseri addresses moderation issues on Threads TechEdt
Oct 11, 2024 DoubleVerify to Introduce Pre-screen Content Controls on Meta Martechcube
Musk Dismisses Suit Against Unilever Over Alleged 'Massive Boycott' MediaPost
Oct 10, 2024 Let’s trust humans on what makes content brand-safe InPublishing
Sep 23, 2024 Brands push for apolitical influencers to avoid ‘backlash’ as U.S. presidential election looms Digiday
Spotify Adds Moonshot to Safety Council to Combat Extremism Radio Ink
TikTok Offers New Misinformation Measurement To Reassure Ad Partners Social Media Today
Sep 19, 2024 ‘You can’t be hands off the wheel’: Is brand safety a ‘shared issue’? MarketingWeek
Aug 29, 2024 DoubleVerify launches educational media quality guide for APAC Marketers Mediaweek
Aug 15, 2024 WARC releases programmatic report InPublishing
The Curtain Falls On GARM — Revealing Industrywide Brand Safety Issues Forrester
Aug 14, 2024 GARM's Shutdown Is an Opportunity to Finally Get Brand Safety Right AdWeek
Is complete brand safety realistic? Campaign Asia
Aug 13, 2024 Podcast ads generate as much attention as TV ads Podnews