Brand Safety News from Around the Industry
The Brand Safety Institute has compiled the latest news from around the digital advertising institute touching on brand safety, brand suitability, AI, technology, diversity and inclusion, and other topics shaping discussion.
Sep 23, 2024 Brands push for apolitical influencers to avoid ‘backlash’ as U.S. presidential election looms Digiday
Spotify Adds Moonshot to Safety Council to Combat Extremism Radio Ink
TikTok Offers New Misinformation Measurement To Reassure Ad Partners Social Media Today
Sep 19, 2024 ‘You can’t be hands off the wheel’: Is brand safety a ‘shared issue’? MarketingWeek
Aug 29, 2024 DoubleVerify launches educational media quality guide for APAC Marketers Mediaweek
Aug 15, 2024 WARC releases programmatic report InPublishing
The Curtain Falls On GARM — Revealing Industrywide Brand Safety Issues Forrester
Aug 14, 2024 GARM's Shutdown Is an Opportunity to Finally Get Brand Safety Right AdWeek
Is complete brand safety realistic? Campaign Asia
Aug 13, 2024 Podcast ads generate as much attention as TV ads Podnews
Aug 12, 2024 Brands Love Influencers (Until Politics Get Involved) The New York Times
Aug 6, 2024 LMC’s NewsPassID Ad Network Releases New Solutions to Streamline Local News Advertising Buys NewsPassID
X, Owned by Elon Musk, Brings Antitrust Suit Accusing Advertisers of a Boycott New York Times
Aug 2, 2024 Congress Puts Major Advertisers In Hot Seat Over Use Of GARM Standards InsideRadio
IAS Is Battling DV For Moat’s Soon-To-Be-Former Business AdExchanger
Balancing Sustainability and Brand Safety in Programmatic Advertising DecenterAds
Aug 1, 2024 Advertisers Slow To Invest In $184B Gaming Media, Report Shows MediaPost
Jul 31, 2024 Brand Safety Summit Announces Its Newest Members and Partners Brand Safety Summit
DoubleVerify Breaks The Moat And Storms The Social Castle AdExchanger
Google introduces enhanced reporting and AI tools for advertisers Tech Edition
Jul 30, 2024 6 influencer marketing brand safety considerations to bake into your strategy Sprout Social
Jul 29, 2024 YouTube rejoins Barb The Media Leader
Jul 15, 2024 Fighting AI with AI: Is This The Future Of Brand Safety? ExchangeWire
Are Consumers Actually “Influenced” by Virtual Influencers? (The Answer May Surprise You!) NAB Amplify
X Calls For Legal Action Against GARM MediaPost
Jul 1, 2024 X Rejoins GARM To Reassure Ad Partners on Brand Safety Social Media Today
Jun 18, 2024 IAS expands brand safety and suitability measurement for YouTube Storyboard 18
Jun 17, 2024 The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet AdExchanger
Jun 14, 2024 How CMOs can embrace the Generative AI opportunity WARC
Jun 12, 2024 The process by which influencer agencies verify and identify counterfeit influencers and followers List23
Jun 10, 2024 How Twitch’s controversial safety move could affect brands AdAge
Jun 7, 2024 Marketers, it’s time to walk the walk on responsible media MarTech
Jun 5, 2024 Integral Ad Science announces a brand safety tool to avoid deepfakes EMarketer
May 21, 2024 Meta And Amazon Join Frontier Model Forum For AI Safety MediaPost
May 20, 2024 Exclusive: Roblox and Fortnite’s impact on brand reach Toy World
May 16, 2024 Brands Can Safely Advertise Adjacent to Quality News Content – ‘Despite Overblown Fears’ Branding in Asia
May 14, 2024 IAS Announces Launch of Election Lab Ahead of 2024 Global Elections Financials Times
May 8, 2024 Meta unveils new generative AI features to empower advertisers and businesses MarketTech APAC
May 3, 2024 Integral Ad Science’s Saurabh Khattar on the importance of video and social user-generated content; along with the safety of ad placements Financial Express
IAS partners with Roblox on 3D ad measurement AdNews
May 2, 2024 Greater Transparency and Rigour is Needed to Mitigate Gen AI’s Brand Safety Threat VideoWeek
Snap Forges Brand-Creator Partnerships With CreatorIQ Integration MediaPost
Apr 24, 2024 MRC Releases Invalid Traffic Update, Includes Property-Level Reporting MediaPost
Apr 23, 2024 Navigating the Future of Publishing Comscore
Apr 20, 2024 Hyundai halts advertising on X amidst brand safety concerns Adgully
Apr 19, 2024 Bank Brand Safety on Social Media EMARKETER
Apr 18, 2024 How to boost ad performance: hear from Heineken, Mindshare, Haleon and more Campaign
Crafting Brand Safety, Vertical TV Ads, Hulu Content on Disney+ EMARKETER
Integral Ad Science expands safety measurement tool to review content alongside ads and report on misinformation Adobo Magazine
Apr 17, 2024 TikTok and Zefr expand brand safety and suitability measures for global advertisers Marketing Interactive