Brand Safety and Suitability News from Around the Industry
The Brand Safety Institute has compiled the latest news from around the digital advertising institute touching on brand safety, brand suitability, AI, technology, diversity and inclusion, and other topics shaping discussion.
Jan 8, 2026 AI-Powered Brand Safety: The Proactive Standard For Digital Advertising Integrity Forbes
Show-level transparency comes to streaming TV ads through Index Exchange PPC Land
Jan 6, 2026 DoubleVerify Taps IMDB Data To Improve Streaming-TV Brand Safety Forbes
Jan 5, 2026 YouTube’s AI slop surge risks brand safety and viewer trust eMarketer
Dec 30, 2025 Reflections & Predictions: Media Leaders Say 2025 Redefined the Value of Trust and Accountability Alliance for Audited Media
Reflections & Predictions: Media Leaders Will Prioritize Quality, Credibility in 2026 Alliance for Audited Media
Dec 10, 2025 How customization, control and accountability are reshaping the way advertisers think about context Digiday
Dec 9, 2025 Media experts embrace AI advertising cautiously amid brand safety concerns PPC Land
Advertisers Navigate AI Opportunities & Risks In Digital Media: Report BW Marketing World
Nov 26, 2025 Advertising in News Outperforms Other Environments, Marketers Say DoubleVerify
Nov 19, 2025 DoubleVerify study reveals advertisers face mounting brand suitability concerns PPC Land
Video spend: Why advertisers must look beyond the walled gardens wonderland The Media Leader
Nov 18, 2025 Amazon DSP launches brand suitability settings in open beta PPC Land
Nov 17, 2025 Trust becomes a KPI as some advertisers move to safer ground EMarketer
Nov 13, 2025 INMA report: News publishers can reclaim ad spend lost to “brand safety” advertising bias International News Media Association
Nov 11, 2025 ANA Finds Minuscule 'Risk' In Programmatic Media Buys MediaPost
Nov 6, 2025 Meta is earning a fortune on a deluge of fraudulent ads, documents show Reuters
Nov 5, 2025 How the world's richest man is boosting the British right Sky News
Nov 3, 2025 AI is stealing search traffic: here’s how publishers can fight back The Drum
Oct 31, 2025 AI Meets AdTech Streaming Media
How the MRC is preparing AI standards for media measurement AdAge
Oct 16, 2025 Meta introduces new brand safety protocols across Threads, Instagram EMarketer
Meta Withdraws From MRC Brand Safety Audits, Loses Accreditation Just Months After It Was Issued AdWeek
Oct 13, 2025 AI Is Helping Brand Safety Break Free From Blocklists AdExchanger
Oct 6, 2025 Navigating Brand Safety in 2025: Insights from the Ad Industry Exchange Wire
How Spectrum Reach is redefining CTV advertising through show-level transparency AdAge
Oct 3, 2025 IAB Webinar to Focus on How Brand Safety & Suitability Unlock Performance AdWorld
Oct 1, 2025 Creator marketing is entering its ‘era of efficacy’ Campaign
Charlamagne Tha God says 'brand safety' has become a problem and advertisers should rethink it Business Insider
Sep 29, 2025 X Acted on Just 12% of Top Antisemitic Conspiracy Posts, Study Finds The Algemeiner
Sep 25, 2025 Context vs. behaviour: Which ad targeting strategy delivers better ROI today? Marketech APAC
Sep 24, 2025 Influencer marketing surges while brand safety lags EMARKETER
IAS to be Acquired by Novacap for $1.9 Billion to Further Support Its Strategic Goals IAS
Sep 23, 2025 How Unilever is Spending Half its Budget With Creators Next in Media
Sep 16, 2025 Good-Loop to Offer Free Ad Emissions Measurement for IAS Customers AdWeek
Aug 28, 2025 Brand safety and suitability: Why context is your first line of defense MARKETECH APAC
Aug 18, 2025 Brand advertising on news sites isn't risky, it's absolutely necessary USA Today
Aug 14, 2025 ANA Finds Programmatic 'Waste' Has Increased 34% In Two Years MediaPost
Aug 9, 2025 Adalytics Was Wrong. Now What? Adotat
Jul 12, 2025 Why advertisers are wrong to shun news websites The Times
Jul 7, 2025 Inside the political reckoning shaking up the ad industry Business Insider
Jun 24, 2025 FTC Hobbles Brand Safety MediaPost
Jun 20, 2025 AI and sports were hot topics at the ad industry's Cannes Lions bash. Just don't mention 'brand safety.' Business Insider
Jun 11, 2025 Why It's Time For Marketers To Rebuild Programmatic Strategy From The Publisher Up MediaPost
Jun 4, 2025 EXCLUSIVE: Ads From Verizon, Shell, and Others Ran Next to Explicit Videos on Top Android App AdWeek
Jun 3, 2025 Can Influencer Brands Survive Influencers? ELLE
Jun 2, 2025 Brands urged to focus on suitability Bankgkok Post
From Authentic to Relatable: How Influencers Are Reshaping Brand Engagement in 2025 Little Black Book
May 21, 2025 Rethinking Brand Safety: Overcoming Fear to Maximize Growth IAB
51% consumers boycott brands advertising next to hate speech: Report Financial Express