Brand Safety News from Around the Industry
The Brand Safety Institute has compiled the latest news from around the digital advertising institute touching on brand safety, brand suitability, AI, technology, diversity and inclusion, and other topics shaping discussion.
Jan 30, 2025 Amazon Raises Its Ad Spending on Elon Musk’s X, in Major Reversal The Wall Street Journal
Jan 25, 2025 Meta’s Free-Speech Shift Made It Clear to Advertisers: ‘Brand Safety’ Is Out of Vogue The Wall Street Journal
Jan 24, 2025 Introducing Ads in Threads: Extend Your Campaigns to a Rapidly Growing Community Meta
Jan 14, 2025 What is the Future of Brand Safety on Meta's Platforms? ExchangeWire
As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations Digiday
As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations Digiday
Jan 13, 2025 X To Add Multiple New Defendants In Ad Boycott Suit Media Daily News
Dec 24, 2024 YouTube declares war on clickbait: What it means for media, creators, and advertisers e4m
Dec 6, 2024 True Crime Podcasts Can Win Advertisers – As Long As The Discourse Stays Civil Ad Exchanger
Nov 8, 2024 Safeguarding Brand Safety and Suitability in the Age of Social Media Branding in Asia
Why vertical video content is helping news publishing stay the right side up The Drum
Brands and brand leaders react to Trump’s presidential win Campaign US
Less brand safety, more SEO spend in 2025, Forrester predicts Marketing Brew
Nov 7, 2024 DoubleVerify strengthens media quality authentication on Snap with brand safety and suitability measurement Agency Reporter
After The Election, News Corp Has Harsh Words For Advertisers Who Avoided News AdExchanger
Oct 13, 2024 Adam Mosseri addresses moderation issues on Threads TechEdt
Oct 11, 2024 DoubleVerify to Introduce Pre-screen Content Controls on Meta Martechcube
Musk Dismisses Suit Against Unilever Over Alleged 'Massive Boycott' MediaPost
Oct 10, 2024 Let’s trust humans on what makes content brand-safe InPublishing
Sep 23, 2024 Brands push for apolitical influencers to avoid ‘backlash’ as U.S. presidential election looms Digiday
Spotify Adds Moonshot to Safety Council to Combat Extremism Radio Ink
TikTok Offers New Misinformation Measurement To Reassure Ad Partners Social Media Today
Sep 19, 2024 ‘You can’t be hands off the wheel’: Is brand safety a ‘shared issue’? MarketingWeek
Aug 29, 2024 DoubleVerify launches educational media quality guide for APAC Marketers Mediaweek
Aug 15, 2024 WARC releases programmatic report InPublishing
The Curtain Falls On GARM — Revealing Industrywide Brand Safety Issues Forrester
Aug 14, 2024 GARM's Shutdown Is an Opportunity to Finally Get Brand Safety Right AdWeek
Is complete brand safety realistic? Campaign Asia
Aug 13, 2024 Podcast ads generate as much attention as TV ads Podnews
Aug 12, 2024 Brands Love Influencers (Until Politics Get Involved) The New York Times
Aug 6, 2024 LMC’s NewsPassID Ad Network Releases New Solutions to Streamline Local News Advertising Buys NewsPassID
X, Owned by Elon Musk, Brings Antitrust Suit Accusing Advertisers of a Boycott New York Times
Aug 2, 2024 Congress Puts Major Advertisers In Hot Seat Over Use Of GARM Standards InsideRadio
IAS Is Battling DV For Moat’s Soon-To-Be-Former Business AdExchanger
Balancing Sustainability and Brand Safety in Programmatic Advertising DecenterAds
Aug 1, 2024 Advertisers Slow To Invest In $184B Gaming Media, Report Shows MediaPost
Jul 31, 2024 Brand Safety Summit Announces Its Newest Members and Partners Brand Safety Summit
DoubleVerify Breaks The Moat And Storms The Social Castle AdExchanger
Google introduces enhanced reporting and AI tools for advertisers Tech Edition
Jul 30, 2024 6 influencer marketing brand safety considerations to bake into your strategy Sprout Social
Jul 29, 2024 YouTube rejoins Barb The Media Leader
Jul 15, 2024 Fighting AI with AI: Is This The Future Of Brand Safety? ExchangeWire
Are Consumers Actually “Influenced” by Virtual Influencers? (The Answer May Surprise You!) NAB Amplify
X Calls For Legal Action Against GARM MediaPost
Jul 1, 2024 X Rejoins GARM To Reassure Ad Partners on Brand Safety Social Media Today
Jun 18, 2024 IAS expands brand safety and suitability measurement for YouTube Storyboard 18
Jun 17, 2024 The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet AdExchanger
Jun 14, 2024 How CMOs can embrace the Generative AI opportunity WARC
Jun 12, 2024 The process by which influencer agencies verify and identify counterfeit influencers and followers List23