The Brand Safety Institute has compiled the latest news from around the digital advertising institute touching on brand safety, brand suitability, AI, technology, diversity and inclusion, and other topics shaping discussion.


Jun 10, 2024 How Twitch’s controversial safety move could affect brands AdAge

Jun 7, 2024 Marketers, it’s time to walk the walk on responsible media MarTech

Jun 5, 2024 Integral Ad Science announces a brand safety tool to avoid deepfakes EMarketer

May 21, 2024 Meta And Amazon Join Frontier Model Forum For AI Safety MediaPost

May 20, 2024 Exclusive: Roblox and Fortnite’s impact on brand reach Toy World

May 16, 2024 Brands Can Safely Advertise Adjacent to Quality News Content – ‘Despite Overblown Fears’ Branding in Asia

May 14, 2024 IAS Announces Launch of Election Lab Ahead of 2024 Global Elections Financials Times

May 8, 2024 Meta unveils new generative AI features to empower advertisers and businesses MarketTech APAC

May 3, 2024 Integral Ad Science’s Saurabh Khattar on the importance of video and social user-generated content; along with the safety of ad placements Financial Express

IAS partners with Roblox on 3D ad measurement AdNews

May 2, 2024 Greater Transparency and Rigour is Needed to Mitigate Gen AI’s Brand Safety Threat VideoWeek

Snap Forges Brand-Creator Partnerships With CreatorIQ Integration MediaPost

Apr 24, 2024 MRC Releases Invalid Traffic Update, Includes Property-Level Reporting MediaPost

Apr 23, 2024 Navigating the Future of Publishing Comscore

Apr 20, 2024 Hyundai halts advertising on X amidst brand safety concerns Adgully

Apr 19, 2024 Bank Brand Safety on Social Media EMARKETER

Apr 18, 2024 How to boost ad performance: hear from Heineken, Mindshare, Haleon and more Campaign

Crafting Brand Safety, Vertical TV Ads, Hulu Content on Disney+ EMARKETER

Integral Ad Science expands safety measurement tool to review content alongside ads and report on misinformation Adobo Magazine

Apr 17, 2024 TikTok and Zefr expand brand safety and suitability measures for global advertisers Marketing Interactive

Apr 5, 2024 Row over MFA label for publishers hits boiling point The Media Leader

Apr 4, 2024 Protecting Your Brand Against Fake News Is More Important Now Than Ever North Forty News

Empowering Brand Safety and Suitability: DoubleVerify's Innovative AdTech Approach CXOToday

Apr 2, 2024 The rise of virtual influencers: are they here to stay? Sprout Social

Apr 1, 2024 Brand Safety During Olympics and U.S. Election Consumer Technology Association

Mar 27, 2024 Balancing Brand Safety With AI's Benefits MediaPost

How marketers are investing in games: IAB PlayFronts MarTech

How marketers are investing in games: IAB PlayFronts MarTech

Mar 19, 2024 Helping children navigate online misinformation in the age of generative AI IAB UK

Governance, safety, and risk around Gen AI are challenges for marketers: Visa CMO Campaign Asia

Unlocking Contextual Targeting Opportunities on CTV Streaming Media

Mar 18, 2024 Safety In Numbers - Or Cross Your Fingers And 'Hope For The Best' MediaPost

Mar 17, 2024 Is It Time To Revisit The Power Of News Publishing For Advertisers? B&T

Mar 13, 2024 How bad is the ‘Made for Advertising’ problem? WARC

DoubleVerify Expands OTT Measurement Solutions In Collaboration With NBCUniversal Benzinga

Mar 11, 2024 Inside The Secret Meetings To Define MFA AdExchanger

Mar 7, 2024 Media agencies move beyond buzz: Practical AI takes center stage at Media Buying Summit Digiday

Mar 6, 2024 Yes, TV Is Still the Place to Be for Today’s Advertisers Adweek

70% brands exposed to brand safety risk at least once: EY report Pitch

Running YouTube Campaigns: Agency Priorities, Client Goals Marketing Profs

Mar 5, 2024 PubMatic and Internews partner to drive responsible advertising afaqs!

Want to reach women? Put your brand safety fears aside Campaign Asia

IAS Expands "Made for Advertising" (MFA) AI-Driven Measurement and Optimization Solution with Industry-First Ad Clutter Detection and Avoidance Innovation Yahoo! Finance

Feb 28, 2024 Lexus leverages DoubleVerify solutions to reduce Media Waste, increase Safety and drive Site Traffic by 3.5x Mediabrief

Google Enhances Ad Transparency with Placement-Level Reporting Amidst Adpocalypse BNN

Feb 27, 2024 DoubleVerify Launches Pre-Bid ‘Made for Advertising’ (MFA) Tiered Categories for Elevated Brand Suitability Yahoo! finance

MarTech Interview with Zack Rosenberg, CEO and co-founder of Qortex MarTech

Social media is the No. 1 source of disinformation, according to US internet users Inisder Intelligence eMarketer

DoubleVerify: Marketers need to align ads with right content, platform Back End News

Feb 26, 2024 Ad Fontes Media To Start Funneling Its News Bias Ratings Into The Trade Desk’s Ad Platform Insider Radio