Brand Safety and Suitability News from Around the Industry

---

Apr 15, 2026 FTC: Dentsu, Publicis, WPP To Discontinue 'Brand Safety' Standards MediaPost

Apr 13, 2026 IAS opens beta for tool that blocks low-quality AI content near ads PPC Land

CIPA Litigation Is Evolving. Is Your Privacy Program Keeping Up? Boltive

Apr 9, 2026 Compliance Keeps Failing After Deployment. Here's Why That's an Ad Tech Problem. Boltive

Apr 8, 2026 Advertising's new 'safety' fight Business Insider

Brand Safety 2026: AI Is Multiplying Risk—and Helping Manage It EMarketer

Advertisers Reframe Safety Around AI-Powered Ecosystem Let's Data Science

Apr 6, 2026 Keyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories AdExchanger

Mar 28, 2026 TikTok and BSI's creator suitability report reframes brand risk PPC Land

Mar 27, 2026 Ad ops is where other people’s bad decisions become emergencies Beeler.Tech

Mar 26, 2026 Judge dismisses lawsuit by Musk's X Corp accusing advertisers of illegal boycott Reuters

Podcast advertising doesn’t have a scale problem. It has a confidence problem The Drum

Mar 25, 2026 LLM ads raise concerns: Experts discuss measurement and brand safety risks Campaign

Mar 21, 2026 Mobile gaming ads convert the same day: what Kantar's 2,500-person study reveals PPC Land

Mar 20, 2026 The agency and advertiser investment paradox: They trust news, until they don’t The Media Leader

Roblox to overhaul ad policies, introduce revenue sharing in 2027 Reuters

Mar 19, 2026 7 Brand Safety Best Practices for ChatGPT Ads Campaigns in 2026 AdVenture

Mar 13, 2026 Key Contextual Data Points for Targeted and Brand-Safe CTV Advertising Streaming Media

Mar 11, 2026 Brand Safety and Digital Risk Management: Content Adjacency Intelligence, Misinformation Defense Systems, and Reputation Protection Technology Tech Bullion

Mar 10, 2026 How to build a World Cup brand safety playbook—what the Olympics can teach marketers AdAge

How Washington's AI Power Struggle Became a Marketing Headache AdWeek

Mar 9, 2026 Zefr Receives MRC Accreditation for Content-Level Brand Safety and Suitability Reporting on YouTube 01net.

Mar 6, 2026 Opinion: Why Trust is the Central Issue in Journalism Today AdWorld

Mar 4, 2026 Everything You Know About News Advertising Is Wrong AdWeek

Mar 3, 2026 Algorithm of fear: Rise of horror and black magic misinformation on social media triggers brand safety concerns Storyboard 18

Beyond Retrospective Damage Control: Cutting Off Harmful Content at the Source Cynopsis

Zefr and OM Media Trials Release First-of-Its-Kind Study on Brand Impact of Ad Adjacency to AI-Generated Content MarketWatch

Mar 2, 2026 EXCLUSIVE: A New Pitch Deck Reveals X Is Using Grok to Sell Brand Safety AdWeek

Feb 27, 2026 57 Experts on Brand Safety in the Creator Economy: What Brands Still Get Wrong Net Influencer

Feb 26, 2026 “It’s not about deserving”: Agencies ask publishers to prove measurable business impact Best Media Info

Feb 18, 2026 How The Minnesota Star Tribune Protects Advertisers While Covering ICE Crackdowns AdExchanger

Feb 5, 2026 Online Advertising Taskforce unveils eight ground rules to shape how agencies use AI Prolific North

Hearst rethinks brand safety to unlock news ad yield Digiday

Feb 2, 2026 Market Transparency, AI Reshape Ad Buying in Connected TV: Horizon Media’s Samantha Rose Beet.tv

Feb 1, 2026 Oracle’s take on contextual targeting in the new “cookie-less” era of adtech TechCrunch

Jan 30, 2026 Prince Harry Photogate Highlights Brand-Safety Risks Meyka

Jan 20, 2026 Why CTV buying looks neat on a plan and messy on screen Best Media Info

Why ‘responsible media’ must unify brand safety, suitability and sustainability New Zealand Marketing

Jan 15, 2026 Google gives advertisers one placement list to rule them all PPC Land

Jan 8, 2026 AI-Powered Brand Safety: The Proactive Standard For Digital Advertising Integrity Forbes

Show-level transparency comes to streaming TV ads through Index Exchange PPC Land

Jan 6, 2026 DoubleVerify Taps IMDB Data To Improve Streaming-TV Brand Safety Forbes

Jan 5, 2026 YouTube’s AI slop surge risks brand safety and viewer trust eMarketer

Dec 30, 2025 Reflections & Predictions: Media Leaders Say 2025 Redefined the Value of Trust and Accountability Alliance for Audited Media

Reflections & Predictions: Media Leaders Will Prioritize Quality, Credibility in 2026 Alliance for Audited Media

Dec 10, 2025 How customization, control and accountability are reshaping the way advertisers think about context Digiday

Dec 9, 2025 Media experts embrace AI advertising cautiously amid brand safety concerns PPC Land

Advertisers Navigate AI Opportunities & Risks In Digital Media: Report BW Marketing World

Nov 26, 2025 Advertising in News Outperforms Other Environments, Marketers Say DoubleVerify

Nov 19, 2025 DoubleVerify study reveals advertisers face mounting brand suitability concerns PPC Land