Brand Safety and Suitability News from Around the Industry
The Brand Safety Institute has compiled the latest news from around the digital advertising institute touching on brand safety, brand suitability, AI, technology, diversity and inclusion, and other topics shaping discussion.
Jul 13, 2026 "The Homescreen Will Be Essential to Any CTV Buy": Alex Hole of Samsung on CTV's Programmatic Future Exchange Wire
Mobile web display emerges as digital advertising's biggest quality risk Marketing Interactive
MRC Puts AI-Powered Podcast Measurement At Center Of New Standards Initiative Podcast News Daily
Jul 9, 2026 MRC Issues 'Interim' Guidance On AI In Media Measurement MediaPost
From One-Off Campaigns to Always-On Creator Programs in 2026 Quasa
Jul 8, 2026 UK social media ban forces youth influencer rethink IT Brief UK
Jul 7, 2026 Modern brand safety, through the lens of a cancelled influencer’s grocery store run PR Week
Jul 1, 2026 Roblox Ad Scandal: Why Web3 Games Need Child-Safety Rails Before Brand Money Arrives CryptoDaily
Jun 30, 2026 Cannes 2026: The Humans Strike Back AdExchanger
Nearly 1,400 illegal World Cup streaming sites have ad revenue cut off in digital piracy fight Awful Announcing
Jun 29, 2026 Best emerging trend at Cannes? Advertisers investing in journalism More About Advertising
Jun 22, 2026 In-game branded content is not what most marketers think it is The Media Online
Transparency – the golden thread of Cannes 2026 New Digital Age
Jun 19, 2026 The creator economy grows up: what skills matter now? The Drum
Cannes Lions 2026: It’s Time to Move from Brand Safety to Audience Safety Online Responsibility Network
Don't Believe the Hype Media Buyers Club
Jun 18, 2026 IAS Launches Quality Connect, Giving Publishers Greater Visibility Into Advertiser Campaign Preferences BusinessWire
Jun 15, 2026 AI Content Moderation in Indian Advertising: Brand Safety in a Multilingual Market Agency Reporter
CTV Publishers Are Starting to Embrace Transparency VideoWeek
Jun 8, 2026 The Next Frontier in Ad Tech Is Trust, Not Creativity The AI Journal
Jun 5, 2026 Moving From Defensive Brand Safety to Offensive Brand Suitability MediaNews4u
Jun 4, 2026 Roblox Opens Up Advertising To Kids Under 13 AdExchanger
Jun 3, 2026 YouTube Shorts gets its first MRC brand safety accreditation - a short-form first PPC Land
Jun 2, 2026 Mantis Launches ‘Mantis Video’ to Help Publishers Compete for Video-First Briefs VideoWeek
May 29, 2026 Half Of Advertisers Buying Programmatic Are Underperforming... MediaPost
May 28, 2026 South Korean Starbucks Apologizes For Ad That Evoked Massacre The Onion
Deprogramming Columbia Journalism Review
May 21, 2026 CIMM Paper Calls for Clearer, Industry-Aligned Definitions and Frameworks to Help Advertisers Navigate for Quality in Media Buying and Measurement Coalition for Innovative Media Measurement
May 19, 2026 Influencer Marketing Grows Up AdExchanger
May 18, 2026 Channel Factory’s Nico Greco: Brand Safety Rules were ‘Designed for Human Authors,’ not AI-Generated Content Beet.tv
Meta Expands IAS Block Lists To Threads MediaPost
X Is Making a Major Creator Push, Launching Ad Product to Connect Brands and Users (Exclusive) The Hollywood Reporter
May 15, 2026 Why AI-driven reach is becoming a brand safety nightmare Adgully
May 14, 2026 The AI Chat Ad Frontier: What LLMs Change About Brand Safety And Control AdExchanger
May 13, 2026 Media fragmentation reshapes audience targeting and strategies Ticker
TikTok One launches Creator AI Search and revamps its partner tools in 2026 PPC Land
May 5, 2026 What brand safety tools miss about the World Cup Fast Company
May 4, 2026 Social Media App Spill Wants Relevance More Than Reach. Can Its Culture‑First Ad Model Scale? AdExchanger
Apr 30, 2026 How The New York Times is using Games and Cooking to win over ‘never news’ advertisers The Drum
Apr 29, 2026 How Zefr is using AI to fight AI inside the walled gardens The Drum
Apr 27, 2026 FAQ on brand safety: How AI content and creator marketing are reshaping risk in 2026 EMarketer
Apr 23, 2026 How Grant & Ash are rewriting the rules of creator brand safety Marketing Brew
Apr 15, 2026 FTC: Dentsu, Publicis, WPP To Discontinue 'Brand Safety' Standards MediaPost
Apr 14, 2026 MarTech Interview with Nico Greco, Chief Revenue Officer, North America, Channel Factory MarTechCube
Apr 13, 2026 IAS opens beta for tool that blocks low-quality AI content near ads PPC Land
CIPA Litigation Is Evolving. Is Your Privacy Program Keeping Up? Boltive
Apr 9, 2026 Compliance Keeps Failing After Deployment. Here's Why That's an Ad Tech Problem. Boltive
Apr 8, 2026 Advertising's new 'safety' fight Business Insider
Brand Safety 2026: AI Is Multiplying Risk—and Helping Manage It EMarketer
Advertisers Reframe Safety Around AI-Powered Ecosystem Let's Data Science