Brand Safety and Suitability News from Around the Industry
The Brand Safety Institute has compiled the latest news from around the digital advertising institute touching on brand safety, brand suitability, AI, technology, diversity and inclusion, and other topics shaping discussion.
Oct 11, 2026 Google drops DV360 sensitive categories, leaving 3 tiers and 10 themes PPC Land
Oct 5, 2026 Building advertising for the way people use AI OpenAI
Oct 1, 2026 Contextual AI Targeting 2.0 — Beyond Keywords to Scene and Sentiment Detection Agency Reporter
Sep 29, 2026 The Brand Safety Illusion: Why Web-Level Verification Doesn’t Travel to CTV Peer39
Sep 28, 2026 Brand safety blind spot costs advertisers access to 23 million Australians Mi3
Sep 24, 2026 Context is key to media communication: ‘Where’ deserves to matter again The Media Leader
Sep 23, 2026 AI is Opening New Advertising Revenue. Ad Safety Must Keep Pace. The Media Trust
Sep 12, 2026 Explaining brand suitability PPC Land
Aug 31, 2026 Contextual Advertising Trends 2026 EMARKETER
Aug 29, 2026 Malvertising Is Moving From Deceptive Content to Weaponized Infrastructure Cyber Security News
Aug 28, 2026 From keywords to conversations: OpenAI's India bet on decision-stage advertising Storyboard 18
Aug 26, 2026 OpenAI Is Testing Exclusion Targeting for ChatGPT Ads AdWeek
Aug 20, 2026 Most marketers still misunderstand in-game branded content The Drum
Aug 10, 2026 X killed GARM for good. The brand safety vendors it supposedly gutted are all still standing. LinkedIn
Brand Safety Isn't Enough AdTech Unfiltered
Aug 7, 2026 DoubleVerify finds AI slop is becoming a brand safety problem ContentGrip
To See or Not to See: The Blind Spot in AI's New Disclosure Laws LinkedIn
Aug 6, 2026 Media Quality Improved, But Mobile Web Stayed Sketchy Yahoo! Finance
Jul 31, 2026 How TIME and Bloomberg Media are getting quality news back on the media plan The Trade Desk
Jul 28, 2026 TAG/ANA/Fiducia Analysis Quantifies Level of “AI Slop” in Digital Advertising Supply Chain for First Time TAG Today
BMW Is Showing Commercials On Their Car’s Dash Screens And They Want You To Think It’s A Treat The Autopian
Jul 24, 2026 Why it’s time to put a human back into brand safety The Drum
ThinkNewsBrands calls for rethink of keyword blocklists Mediaweek
Jul 17, 2026 How Ridiculous and the business behind the giant trick-shots Ad Hoc News
Jul 15, 2026 Brand Safety In Programmatic Advertising: What Performance Max Doesn't Tell Marketers MENA FN
IAB: Advertisers Demand More Than Results As Transparency Reshapes Media Buying. Podcast News Daily
Jul 13, 2026 "The Homescreen Will Be Essential to Any CTV Buy": Alex Hole of Samsung on CTV's Programmatic Future Exchange Wire
Mobile web display emerges as digital advertising's biggest quality risk Marketing Interactive
MRC Puts AI-Powered Podcast Measurement At Center Of New Standards Initiative Podcast News Daily
Jul 9, 2026 MRC Issues 'Interim' Guidance On AI In Media Measurement MediaPost
From One-Off Campaigns to Always-On Creator Programs in 2026 Quasa
Jul 8, 2026 UK social media ban forces youth influencer rethink IT Brief UK
Jul 7, 2026 Modern brand safety, through the lens of a cancelled influencer’s grocery store run PR Week
Jul 1, 2026 Roblox Ad Scandal: Why Web3 Games Need Child-Safety Rails Before Brand Money Arrives CryptoDaily
Jun 30, 2026 Cannes 2026: The Humans Strike Back AdExchanger
Nearly 1,400 illegal World Cup streaming sites have ad revenue cut off in digital piracy fight Awful Announcing
Jun 29, 2026 Best emerging trend at Cannes? Advertisers investing in journalism More About Advertising
Jun 22, 2026 In-game branded content is not what most marketers think it is The Media Online
Transparency – the golden thread of Cannes 2026 New Digital Age
Jun 19, 2026 The creator economy grows up: what skills matter now? The Drum
Cannes Lions 2026: It’s Time to Move from Brand Safety to Audience Safety Online Responsibility Network
Don't Believe the Hype Media Buyers Club
Jun 18, 2026 IAS Launches Quality Connect, Giving Publishers Greater Visibility Into Advertiser Campaign Preferences BusinessWire
Jun 15, 2026 AI Content Moderation in Indian Advertising: Brand Safety in a Multilingual Market Agency Reporter
CTV Publishers Are Starting to Embrace Transparency VideoWeek
Jun 8, 2026 The Next Frontier in Ad Tech Is Trust, Not Creativity The AI Journal
Jun 5, 2026 Moving From Defensive Brand Safety to Offensive Brand Suitability MediaNews4u
Jun 4, 2026 Roblox Opens Up Advertising To Kids Under 13 AdExchanger
Jun 3, 2026 YouTube Shorts gets its first MRC brand safety accreditation - a short-form first PPC Land
Jun 2, 2026 Mantis Launches ‘Mantis Video’ to Help Publishers Compete for Video-First Briefs VideoWeek