Brand Safety News from Around the Industry
The Brand Safety Institute has compiled the latest news from around the digital advertising institute touching on brand safety, brand suitability, AI, technology, diversity and inclusion, and other topics shaping discussion.
Jul 15, 2024 Fighting AI with AI: Is This The Future Of Brand Safety? ExchangeWire
Are Consumers Actually “Influenced” by Virtual Influencers? (The Answer May Surprise You!) NAB Amplify
X Calls For Legal Action Against GARM MediaPost
Jul 1, 2024 X Rejoins GARM To Reassure Ad Partners on Brand Safety Social Media Today
Jun 18, 2024 IAS expands brand safety and suitability measurement for YouTube Storyboard 18
Jun 17, 2024 The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet AdExchanger
Jun 14, 2024 How CMOs can embrace the Generative AI opportunity WARC
Jun 12, 2024 The process by which influencer agencies verify and identify counterfeit influencers and followers List23
Jun 10, 2024 How Twitch’s controversial safety move could affect brands AdAge
Jun 7, 2024 Marketers, it’s time to walk the walk on responsible media MarTech
Jun 5, 2024 Integral Ad Science announces a brand safety tool to avoid deepfakes EMarketer
May 21, 2024 Meta And Amazon Join Frontier Model Forum For AI Safety MediaPost
May 20, 2024 Exclusive: Roblox and Fortnite’s impact on brand reach Toy World
May 16, 2024 Brands Can Safely Advertise Adjacent to Quality News Content – ‘Despite Overblown Fears’ Branding in Asia
May 14, 2024 IAS Announces Launch of Election Lab Ahead of 2024 Global Elections Financials Times
May 8, 2024 Meta unveils new generative AI features to empower advertisers and businesses MarketTech APAC
May 3, 2024 Integral Ad Science’s Saurabh Khattar on the importance of video and social user-generated content; along with the safety of ad placements Financial Express
IAS partners with Roblox on 3D ad measurement AdNews
May 2, 2024 Greater Transparency and Rigour is Needed to Mitigate Gen AI’s Brand Safety Threat VideoWeek
Snap Forges Brand-Creator Partnerships With CreatorIQ Integration MediaPost
Apr 24, 2024 MRC Releases Invalid Traffic Update, Includes Property-Level Reporting MediaPost
Apr 23, 2024 Navigating the Future of Publishing Comscore
Apr 20, 2024 Hyundai halts advertising on X amidst brand safety concerns Adgully
Apr 19, 2024 Bank Brand Safety on Social Media EMARKETER
Apr 18, 2024 How to boost ad performance: hear from Heineken, Mindshare, Haleon and more Campaign
Crafting Brand Safety, Vertical TV Ads, Hulu Content on Disney+ EMARKETER
Integral Ad Science expands safety measurement tool to review content alongside ads and report on misinformation Adobo Magazine
Apr 17, 2024 TikTok and Zefr expand brand safety and suitability measures for global advertisers Marketing Interactive
Apr 5, 2024 Row over MFA label for publishers hits boiling point The Media Leader
Apr 4, 2024 Protecting Your Brand Against Fake News Is More Important Now Than Ever North Forty News
Empowering Brand Safety and Suitability: DoubleVerify's Innovative AdTech Approach CXOToday
Apr 2, 2024 The rise of virtual influencers: are they here to stay? Sprout Social
Apr 1, 2024 Brand Safety During Olympics and U.S. Election Consumer Technology Association
Mar 27, 2024 Balancing Brand Safety With AI's Benefits MediaPost
How marketers are investing in games: IAB PlayFronts MarTech
How marketers are investing in games: IAB PlayFronts MarTech
Mar 19, 2024 Helping children navigate online misinformation in the age of generative AI IAB UK
Governance, safety, and risk around Gen AI are challenges for marketers: Visa CMO Campaign Asia
Unlocking Contextual Targeting Opportunities on CTV Streaming Media
Mar 18, 2024 Safety In Numbers - Or Cross Your Fingers And 'Hope For The Best' MediaPost
Mar 17, 2024 Is It Time To Revisit The Power Of News Publishing For Advertisers? B&T
Mar 13, 2024 How bad is the ‘Made for Advertising’ problem? WARC
DoubleVerify Expands OTT Measurement Solutions In Collaboration With NBCUniversal Benzinga
Mar 11, 2024 Inside The Secret Meetings To Define MFA AdExchanger
Mar 7, 2024 Media agencies move beyond buzz: Practical AI takes center stage at Media Buying Summit Digiday
Mar 6, 2024 Yes, TV Is Still the Place to Be for Today’s Advertisers Adweek
70% brands exposed to brand safety risk at least once: EY report Pitch
Running YouTube Campaigns: Agency Priorities, Client Goals Marketing Profs
Mar 5, 2024 PubMatic and Internews partner to drive responsible advertising afaqs!
Want to reach women? Put your brand safety fears aside Campaign Asia