Brand Safe Market Inificiencies
This new treatise encourages Brand Safety Officers (BSO) to utilize data and an analytic mindset to help their organizations avoid risk and find competitive advantages. The paper describes how a BSO can adopt the approach of groundbreaking baseball general manager Billy Beane (of “Moneyball” fame) by using modern statistical analysis techniques to show that being brand safety conscious gives an organization a real leg up when it comes to the bottom line.
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