Become the Creator Brands Trust
A Free Crash Course For Creators
Learn how to avoid demonetization, protect your reputation, and show brands you’re the kind of creator they want to partner with—without changing who you are.
Trusted by top brands
Who is this for?
Whether you're just starting out or already have a dedicated following, our crash course will help you take control of your creator journey.
Want to work with top brands? You need to be brand-safe.
Whether you’re just starting out or an experienced creator, understanding brand safety is the key to unlocking partnerships, avoiding demonetization, and building a career that lasts.
- 85% of brands actively avoid creators who lack clear brand safety practices. According to the Trustworthy Accountability Group (TAG)
- Digital advertisers spent over $500 billion in 2023—but over 40% of ad placements are rejected due to brand safety concerns. (Creators with brand safety knowledge can unlock access to this massive budget.)
- Nearly 30% of creators experience demonetization or restricted ad placement at least once per month. (Proactive brand safety practices help minimize this risk.)
- Social media platforms update content policies 3–5 times per year, making it harder to stay compliant without up-to-date knowledge if they don’t stay informed. (Understanding brand safety helps creators adapt to changing rules.)
Your Course Instructor
With over 100 million views and years of experience collaborating with brands like Disney and Samsung, Elijah Pysyk has seen what works—and what doesn’t. In this course, he shares the real-world strategies that can help you become the creator brands trust.
Who is BSI?
A non-profit organization founded to educate brands and professionals about brand safety and suitability and to empower them to navigate the advertiser landscape responsibly.
"If you want to work with top brands, you need to go beyond follower count. Brands care about more than just your reach—they're looking for creators who align with their values and minimize risk. Larger audiences can mean larger risks if something goes wrong. This course helps you understand exactly how to position yourself as a trustworthy partner and open up more monetization opportunities."
— AJ Brown, COO, Brand Safety Institute
"Creators who stay informed about brand safety trends aren’t just protecting their reputation—they’re building stronger, more financially rewarding partnerships. Balancing authenticity with brand appropriateness is key to long-term success. This course shows you how to stay true to your voice while making brands want to work with you again and again."
— Louis Jones, Senior Fellow, Brand Safety Institute
"Brand safety isn’t about censorship—it’s about clarity. Brands want to know who you are, what you stand for, and that you’ll reliably live up to that identity. This course helps creators define their personal brand in a way that resonates with marketers, opening doors to lasting collaborations."
— Neal Thurman, founder and CEO, Brand Safety Institute
Take Your Brand Safety Knowledge to the Next Level?
After the Crash Course, check out our Brand Safety Certification. It’s the ultimate tool for creators who want to stand out, secure more deals and future-proof their careers.