Brand Safety Week 2021

Register now for BSI's "Innovation in Brand Safety"
at Brand Safety Week 2021

Kimpton Hotel Eventi
851 Avenue of the Americas (Sixth Avenue)
New York, NY

Lunch 12:30pm
Sessions 2 - 4:30pm

12:30pm Lunch
2pm "Innovation in Brand Safety"

Louis Jones, the Brand Safety Institute’s Brand Safety Officer-in-Residence, kicks off the discussion by synthesizing his own experience and observations with insights gleaned in his conversations with industry experts about the evolution of brand safety—and how companies can evolve their own practice of brand safety in 2022…and beyond
Oracle Advertising and the Global Disinformation Index presents their partnership aimed at helping advertisers avoid funding disinformation and the publishers who profit from it
Scott Cunningham and the Local Media Consortium presents the NewsPassID program that helps news publishers solve two of their longstanding issues: sending high-quality brand safety signals and allowing buyers to purchase inventory at scale. Scott will share data from the ongoing pilot deployments of NewsPassID
The Trustworthy Accounting Group (TAG) demonstrates TrustNet, an always-on initiative that leverages the power of distributed ledger technology (DLT) to drive transparency, accountability, and efficiency across the digital advertising industry