Brand Safety Week 2021

 What is NewsPassID?

Originally presented at BSI's "Innovation in Brand Safety" at Brand Safety Week, on Wednesday, November 3, 2021

Scott Cunningham and the Local Media Consortium presents the NewsPassID program that helps news publishers solve two longstanding issues: sending high-quality brand safety signals and allowing buyers to purchase inventory at scale. Scott shares data from the ongoing pilot deployments of NewsPassID.