TAG TrustNet

Originally presented at BSI's "Innovation in Brand Safety" at Brand Safety Week, on Wednesday, November 3, 2021

The Trustworthy Accounting Group (TAG) demonstrates TrustNet, an always-on initiative to drive transparency, accountability, and efficiency across the digital advertising industry. TAG and Fiducia, a distributed ledger technology (DLT) business, shows how they have successfully used DLT and TAG's unique skillset to bring together campaign-specific logfiles from multiple programmatic suppliers to create an immutable "shared truth" of campaign logfiles in near-real time.

TAG TrustNet