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MMA Webinar Series: Brand Safety Strategy

With the rise of threats such as fake news, inappropriate content, and ad fraud, and increasingly socially responsible consumers, marketers need a sound brand safety strategy to protect their brand’s image and reputation, as well their media investment.

This educational series – presented in conjunction with the MMA – is designed to help marketers deepen their knowledge of brand safety challenges and formulate proactive responses to them using peer-validated best practices and practical worksheets.

What Is Brand Safety, Why Does It Matter, and Who Are The Stakeholders Involved?

What’s at stake for your organization and helpful context for understanding the brand safety landscape

Recommendations for the stakeholders who are involved and responsible for formulating and managing your organization’s brand safety strategy.

Determine Your Brand Safety Standards: Exploring Brand Safety vs. Suitability

How to identify and think about your brand’s level of tolerance for unsafe content and determine what is “unsafe.”

Brand Safety Tool and Vendor Management Best Practices, Resources & Budgeting for Brand Safety

Tuesday, October 26, 2021

Brand Safety Incident Management, Governance, and Performance Management

Wednesday, November 17, 2021

The Impact and Future Of Brand Safety: What Should You Look Out For?

Wednesday, December 8, 2021