With the rise of threats such as fake news, inappropriate content, and ad fraud, and increasingly socially responsible consumers, marketers need a sound brand safety strategy to protect their brand’s image and reputation, as well their media investment.
This educational series – presented in conjunction with the MMA – is designed to help marketers deepen their knowledge of brand safety challenges and formulate proactive responses to them using peer-validated best practices and practical worksheets.
What’s at stake for your organization and helpful context for understanding the brand safety landscape
Recommendations for the stakeholders who are involved and responsible for formulating and managing your organization’s brand safety strategy.
How to identify and think about your brand’s level of tolerance for unsafe content and determine what is “unsafe.”
Tuesday, October 26, 2021
Wednesday, November 17, 2021
Wednesday, December 8, 2021