Tips, Tools and Resources for Publishers, Platforms & Solution Providers
Adjacency of ads that are not brand safe can cause reputational damage for media sellers as well as media buyers. This means working to implement and communicate your brand safety and suitability approach to your clients, as well as having a strategy for safeguarding your own properties and brands.
For technology solution providers such as verification services, staying ahead of brand safety and suitability issues adds tremendous value to maintaining trust in the media supply chain.
In all these cases, adhering to principles of brand safety and suitability and keeping current with developments in the space is critical to the health of your business.
Tip #1: Commit to brand safety and suitability training and education
Many media buyers will ask who your Brand Safety Officer is and how you train your teams
Tip #2: Clearly articulate your commitment to meeting the brand safety and suitability expectations of your clients
Create the policies and tools needed to honor your brand safety and suitability obligations
Identifying, Preventing, and Addressing Adjacency Issues
These best practices for brands, ad tech, and publishers will jump-start your brand safety practice and help you avoid problems caused by undesirable ad adjacencies!
Tip #3: Know your partners
Publishers and platforms have a responsibility to know which companies are part of the media supply chain they may be using to monetize their content, and how those entities resource and prioritize brand safety and suitability controls. You can ask them who their Brand Safety Officer is and if they have been certified.
Tip #4: Develop an internal brand safety and suitability playbook
Have a plan for avoiding ads that are inappropriate for your media property and what steps you’ll need to take in the event it happens.
BSI has the tools to help you master your brand suitability challenges.
Publisher Quality Utility
A free, unique-in-the-industry tool that lets publishers see how buyers of digital advertising inventory view the quality of your site(s).
- Check whether you domains are listed on MFA blocklists provided by the leading third-party verification vendors
- Find out your Data Integrity Index score from Compliant
- Get visibility into Jounce Media's Cheap Reach and Untrusted Media scoring
With more being added all the time.
Learn more and register