The Global Alliance for Responsible Media (GARM), is "a cross-industry initiative established by the World Federation of Advertisers to address the challenge of harmful content on digital media platforms and its monetization via advertising." GARM works with advertisers, media agencies, media platforms and industry groups to establish industry standards and frameworks that help platforms and publishers remove harmful content, and help brand avoid it.

Standards and Frameworks

GARM Brand Safety Floor and Sustainability Framework
The GARM has developed and will adopt common definitions to ensure that the advertising industry is categorizing harmful content in the same way across the board. These eleven key categories have been identified in consultation with experts from GARM's NGO Consultative Group. Establishing these standards is the essential foundation needed to stop harmful content from being monetized through advertising. Individual GARM members will adopt these shared principles in their operations, whether they are a marketer, agency, or media platform.
GARM Adjacency Standards Framework
Designed to serve as a companion to the GARM Suitability Framework, the Adjacency Standards Framework provides for a common structure in evaluating the brand safety and suitability of an ad placement relative to an ad’s position to nearby content — within specific media formats


GARM Aggregated Measurement Report - April 2021
The first Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across seven platforms, including Facebook, Instagram, Twitter and YouTube.


Brand Safety Week 2022
Brand Safety Week 2022 was the second annual full-week installment of what had formerly been a one-day Brand Safety Summit, hosted by 614 Group. This year, the Brand Safety Institute (BSI) and the Global Alliance for Responsible Media (GARM) joined as Founding Partners to expand the event and drive additional high-quality programming.

Learn from The Experts

Louis Jones discusses with industry leaders about how the practice of brand safety demands — and can work to achieve — a healthy media ecosystem that in turn fosters a healthy society. Participants include:

  • Robert Rakowitz, Initiative Lead - The Global Alliance for Responsible Media (GARM);
  • Sarah Personette, VP Global Client Solutions - Twitter; and
  • Joshua Lowcock, Global Brand Safety Officer - UM Worldwide.
HubSpot Video

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