The Global Alliance for Responsible Media (GARM), is "a cross-industry initiative established by the World Federation of Advertisers to address the challenge of harmful content on digital media platforms and its monetization via advertising." GARM works with advertisers, media agencies, media platforms and industry groups to establish industry standards and frameworks that help platforms and publishers remove harmful content, and help brand avoid it.
Standards and Frameworks
Learn from The Experts
Louis Jones discusses with industry leaders about how the practice of brand safety demands — and can work to achieve — a healthy media ecosystem that in turn fosters a healthy society. Participants include: