What is a Brand Safety Officer?

"[A] brand safety officer becomes that moral compass in an organization."

Joshua Lowcock Global Chief Media Officer, UM Worldwide

By accrediting Brand Safety Officers and providing them with relevant information, expertise, and connections, the Brand Safety Institute helps a community of brand leaders safeguard both their own brands and the broader digital advertising supply chain. Brand Safety Institute membership and the Brand Safety Officer certification demonstrates to companies and peers that you are a thought-leader in the field of brand safety. BSO certification is a 100% online course which will deepen and confirm your expertise in the main areas that impact brand safety. 

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What does a BSO do?

What does a BSO represent?

More About the Role of BSO

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