Brand Safety Videos

The Future of AI and Considerations for Brand Safety
with Brad Berens

Dr. Brad Berens is a futurist, researcher, savvy media strategist, and experienced thought leadership expert with a career spanning digital marketing, audience behavior, and storytelling in both legacy and emerging media. He is principal at Big Digital Idea Consulting, Senior Research Fellow and Strategic Advisor at the USC Annenberg Center for the Digital Future, and advises a myriad of other organizations. He helps brands and institutions navigate the evolving relationship between technology, media, and behavior. He is a popular keynote speaker.

Brad’s background includes serving as Editor-in-Chief at the Interactive Advertising Bureau (IAB), and working as the programming lead for industry events and summits, including Ascendant Network, ad:tech, the iMedia Summits, and more. Across these roles, he’s specialized in unpacking how technology reshapes the ways audiences consume, react to, and influence media.

Recently, Brad has been in active conversation with BSI’s Louis Jones, exploring the future of AI both broadly and within the brand safety landscape. Their discussions have tackled how AI impacts media transparency, content adjacency risks, and the evolving responsibilities of brand stewards in an increasingly automated, creator-led environment.

To learn more about Brad Berens, his work, and insights on the evolving media and marketing landscape, visit his website. You can also subscribe to his popular and free weekly newsletter, The Dispatch, for fresh commentary on media, technology, culture, and more.

For more conversations on brand safety, media strategy, and the future of responsible advertising, be sure to check out the BSI blog.