LGBTQ+ Discussion, Part 1

When discussing DE&I, a major component of those discussions includes the LGBTQ+ community.  We spoke with several dynamic figures within the ad industry focused on LGBTQ+ inclusion and representation. Please join us for an enlightening conversation with Infinity Partnerships co-founders Amanada Binns and George Mani, as well as Matt Skallerud, President of Pink Media.

Embracing LGBTQ+ voices and stories resonates with a substantial consumer base but also sends a powerful message of acceptance and equality. Inclusion fosters authenticity, allowing brands to connect with audiences on a deeper level while championing a culture of openness and respect.  By spotlighting LGBTQ+ individuals and their experiences, advertising becomes a catalyst for positive change, promoting understanding and celebrating the rich tapestry of human identity.

What you'll learn:

  • A major constituency in DE&I discussions is the LGBTQ+ community, and the clear need to be inclusive and representative of this lifestyle and culture.
  • Authenticity and action resonate more than acts for attention. We advertisers execute a thinly veiled effort to acknowledge and not advocate for LGBTQ+ recognition and authentic inclusion.
  • The evolution of the ad industry represents a pivotal, even crucial, process in the dynamic world of marketing. Nowhere is this more apparent than in the development and deployment of strategies that seek to improve Diversity, Equity, & Inclusion.