Media Rating Council

Standards and Procedures Across the Brand Safety Ecosystem, part 2

Louis Jones, the BSI’s BSO-in-Residence continues his two-part discussion with George Ivie and Ron Pinelli, Jr. of the Media Rating Council (MRC). This conversation dives into the more subjective concept of suitability, and the challenges the MRC faces when trying to establish suitability standards everyone across the breadth of the digital advertising ecosystem can use.