Consumer Privacy is at the Heart of Brand Safety

Louis Jones, the BSI’s BSO-in-Residence, talks to Rachel Glasser, chief privacy officer of Magnite; Alison Pepper, executive vice-president of government relations for the 4A's; and Richy Glassberg, co-founder of SafeGuard Privacy about privacy in the digital advertising ecosystem and why protecting consumer data is such a central part of brand safety now.

What you'll learn:

  • The history and impact of self-regulation and legislation relating to the responsible use of data
  • Why the consumer of today is not the same customer of the early internet — and why privacy expectations have changed
  • The quality (or lack thereof) of the consumer’s experience when it comes to managing data
  • How to manage privacy across different constituencies
  • Dealing with sensitive information in the post-Dobbs era
  • Differences between Europe and the United States when it comes to privacy issues and regulation
  • The risk to brand reputation posed by impending legislation
  • The future of privacy legislation in the U.S. at both the federal and state levels
  • Why the industry needs to be involved in the rule-making process